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VCU Brandcenter
The Brandcenter at VCU (often called Brandcenter, formerly known as VCU Adcenter) is a master's program for advertising, branding and creative problem-solving at Virginia Commonwealth University. The school is part of the VCU School of Business. Program and concentrations Brandcenter students earn a Master of Science in business, with a focus in the following concentrations: * Art Direction * Copywriting * Creative Brand Management * Experience Design * Strategy The program is highly collaborative project-based, designed to simulate a real-world agency/client setting. Students study within their given concentration, while also collaborating with all concentrations on team projects that culminate in presentations to their faculty, peers, and real-world clients. History The Brandcenter opened as the VCU Adcenter in 1996 under the leadership of founder Diane Cook-Tench, a former senior vice president and creative director at The Martin Agency. Cook-Tench worked with then-presid ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Master's Degree
A master's degree (from Latin ) is an academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice. A master's degree normally requires previous study at the bachelor's degree, bachelor's level, either as a separate degree or as part of an integrated course. Within the area studied, master's graduates are expected to possess advanced knowledge of a specialized body of and applied topics; high order skills in |
Richmond, Virginia
(Thus do we reach the stars) , image_map = , mapsize = 250 px , map_caption = Location within Virginia , pushpin_map = Virginia#USA , pushpin_label = Richmond , pushpin_map_caption = Location within Virginia##Location within the contiguous United States , pushpin_relief = yes , coordinates = , subdivision_type = Country , subdivision_name = , subdivision_type1 = U.S. state, State , subdivision_name1 = , established_date = 1742 , , named_for = Richmond, London, Richmond, United Kingdom , government_type = , leader_title = List of mayors of Richmond, Virginia, Mayor , leader_name = Levar Stoney (Democratic Party (United States), D) , total_type = City , area_magnitude = 1 E8 , area_total_sq_mi = 62.57 , area_land_sq_mi = 59.92 , area_ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virginia Commonwealth University
Virginia Commonwealth University (VCU) is a public research university in Richmond, Virginia. VCU was founded in 1838 as the medical department of Hampden–Sydney College, becoming the Medical College of Virginia in 1854. In 1968, the Virginia General Assembly merged MCV with the Richmond Professional Institute, founded in 1917, to create Virginia Commonwealth University. In 2022, more than 28,000 students pursued 217 degree and certificate programs through VCU's 11 schools and three colleges. The VCU Health System supports the university's health care education, research, and patient care mission. VCU had a record $310 million in sponsored research funding in the fiscal year 2019 and is classified among "R1: Doctoral Universities – Very high research activity". A broad array of university-approved centers and institutes of excellence, involving faculty from multiple disciplines in the humanities, public policy, biotechnology and health care discoveries, supports the unive ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
VCU School Of Business
The Virginia Commonwealth University School of Business is the business school of Virginia Commonwealth University, a public research university in Richmond, Virginia. History The Beginning The School of Business opened its doors on September 22, 1937 and was known as the School of Store Service Education. Henry Hibbs, president of the Richmond Division of the College of William and Mary, had secured a federal grant to train executives for the growing retail sector. The school trained educators to teach salesmanship, retailing, and department store training programs. Business & Main Spring 2013, Volume 3, Issue 2: 15 VCU School of Business has grown from an initial class of 11 students to a student body of nearly 4,000. 1940s G.I. Bill of Rights In 1944, there were eight men enrolled full-time. By 1948, male enrollment had increased to 890 students, transforming RPI from chiefly women's college into a coeducational institution. This was primarily caused by the enactment of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Creativity (magazine)
''Creativity'' is a website focused on covering the creative aspects of advertising and design. ''Creativity'' started as a printed magazine in 1986 but moved online in 2009. The website aims to showcase ideas across all areas of consumer culture, explore the talent and techniques behind the work, and provide insight on the people and the trends shaping brand creativity. ''Creativity’s'' target audience includes advertising agency creatives, producers, directors, designers, editors, visual effects artists, advertisers, and others affiliated with marketing, advertising, design, and entertainment. ''Creativity'' is part of Crain Communications, a privately held publisher of more than 30 trade titles. History of AdCritic.com Founded in 1999, AdCritic.com was a pioneer in providing free downloadable video, specifically television commercials. It built a library of thousands of videos and was extremely popular. Unfortunately, the cost of the bandwidth was too high, and the site s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Clive Wilkinson
Clive Wilkinson (born 1954, Cape Town, South Africa) is an architect and interior designer. Acknowledged as a pioneer in workplace design by thIIDA Wilkinson is perhaps best known for designing the interior of one of the buildings in the Googleplex, the headquarters of Google in Silicon Valley. He has also designed several top global advertising agencies, including JWT in New York City, and Mother Advertising in London. Wilkinson's introduction of urban planning concepts to organize and animate large office projects began with the design of TBWA\Chiat\Day's Los Angeles headquarters in 1998. Education and early career Completing his first architectural degree at the University of Cape Town in South Africa, Wilkinson finished his professional schooling in 1980 at the Architectural Association School of Architecture (AA) in London, studying under Rem Koolhaas and Zaha Hadid. He went on to work for Arup and then Terry Farrell, where he became a Design Director and collaborated on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jefferson Hotel (Richmond, Virginia)
The Jefferson Hotel is a luxury hotel in Richmond, Virginia, United States, opened in 1895. In 1969, it was listed on the National Register of Historic Places. The Jefferson is a member of Historic Hotels of America, the official program of the National Trust for Historic Preservation. On site is "Lemaire", a restaurant named after Etienne Lemaire, who served as ''maitre d'hotel'' to Thomas Jefferson from 1794 through the end of his presidency. History Tobacco baron Lewis Ginter planned the development of the hotel as a premier property in the city of Richmond. It was designed in the Spanish Baroque Style by Carrère and Hastings, noted national architects based in New York City who later designed the New York Public Library. Construction began in 1892 and the hotel opened for business on October 31, 1895. After a fire gutted the interior of the hotel in 1901, it had a lengthy restoration. It reopened in 1907. It has received restorations and upgrades of systems through the y ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Branding Organizations
Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals to indicate ownership such as ** Human branding, marking a human to show ownership of them, or other reasons *** Branding (BDSM), bonding of the partners and marking of a submissive ** Freeze branding, permanently marking by way of cold * Vehicle title branding, a permanent designation indicating that a vehicle has been "written off" Marketing * Brand, a name, logo, slogan, and/or design scheme associated with a product or service ** Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted ** Brand management, the application of marketing techniques to a specific product, product line, or brand ** Employer branding, the application of brand management to recruitment marketing and internal brand engage ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
