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Upfronts
In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins. The first upfront presentation was made by ABC in 1962, in an attempt to find out how advertisers felt about the network's new shows. United States In the United States, the major broadcast networks' upfronts traditionally occurred in New York City during the third week of May, the last full week of that month's sweeps period. That has changed over the years with the 2017 season now starting in early March and running through May. The networks announce their fall primetime schedules, including tentative launch dates (i.e., fall or midseason) for new television programming, which may be "picked up" the week before. The progra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Broadcasting Company
The American Broadcasting Company (ABC) is an American commercial broadcast television network. It is the flagship property of the ABC Entertainment Group division of The Walt Disney Company. The network is headquartered in Burbank, California, on Riverside Drive, directly across the street from Walt Disney Studios and adjacent to the Roy E. Disney Animation Building. The network's secondary offices, and headquarters of its news division, are in New York City, at its broadcast center at 77 West 66th Street on the Upper West Side of Manhattan. Since 2007, when ABC Radio (also known as Cumulus Media Networks) was sold to Citadel Broadcasting, ABC has reduced its broadcasting operations almost exclusively to television. It is the fifth-oldest major broadcasting network in the world and the youngest of the American Big Three television networks. The network is sometimes referred to as the Alphabet Network, as its initialism also represents the first three letters of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Automobile
A car or automobile is a motor vehicle with Wheel, wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, people instead of cargo, goods. The year 1886 is regarded as the birth year of the car, when German inventor Carl Benz patented his Benz Patent-Motorwagen. Cars became widely available during the 20th century. One of the first cars affordable by the masses was the 1908 Ford Model T, Model T, an American car manufactured by the Ford Motor Company. Cars were rapidly adopted in the US, where they replaced Draft animal, animal-drawn carriages and carts. In Europe and other parts of the world, demand for automobiles did not increase until after World War II. The car is considered an essential part of the Developed country, developed economy. Cars have controls for driving, parking, passenger comfort, and a variety of lights. Over the decades, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CTV 2
CTV 2 is a Canadian English-language television system owned by the Bell Media subsidiary of BCE Inc. The system consists of four terrestrial owned-and-operated television stations (O&Os) in Ontario, one in British Columbia and two regional cable television channels, one in Atlantic Canada and the other in Alberta (the latter formerly being the provincial educational channel in that province under the name Access Alberta). The CTV 2 system began in 1995 as NewNet, which was originated from the station CKVR-TV, owned by CHUM Limited, who disaffiliated from the CBC and modeled its format aimed at younger viewers after its Citytv station, CITY-TV in Toronto. The NewNet system expanded with the acquisition of four Baton Broadcasting stations in Southern Ontario, followed by the launch of CIVI-TV in Vancouver Island. NewNet was rebranded to A-Channel in 2005 after acquiring the assets of Craig Media. In 2007, CHUM Limited was acquired by CTVglobemedia; to comply with Canadian Radio-t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
