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Universal McCann
Universal McCann (UM) is a global media and advertising agency. UM is a member of Interpublic Group, operating under the IPG Mediabrands branch. Some of its regional offices are known as Universal Media rather than Universal McCann but are still generally all known as UM. History UM was established in 1999 as part of McCann Worldgroup, but its roots go back to 1902 when Alfred Erickson founded Erickson Company. Harrison King McCann’s agency, founded in 1912, evolved independently from Erickson’s. In 1930, H.K. McCann Company and Erickson Company merged to form McCann Erickson, a $15 million agency with Erickson as its chair and McCann as its president. After winning the Ford Motor Company account in 1933, the agency continued to acquire agencies and accounts including Coca-Cola. By 1957, McCann Erickson was the first US agency to top $100 million annually in TV and radio billings. Marion Harper, who replaced McCann as President-CEO in 1948, went on to create Interpublic Gr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subsidiary Company
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities for t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Weber Shandwick
Weber Shandwick is a marketing communications firm formed in 2001 by merging the Weber Group, Shandwick International and BSMG. The company is part of global agency network Interpublic Group (IPG), as part of the parent company's IPG DXTRA operating division. History Shandwick International, founded in 1974, was acquired by IPG in 1998. In September 2000, IPG announced it was merging Shandwick with IPG's Weber Group, itself founded in 1974, to form Weber Shandwick. The merger was completed on 1 January 2001, and in October, BSMG (formerly Bozell Sawyer Miller Group), which had been acquired by IPG as part of IPG's March 2001 acquisition of True North, merged with Weber Shandwick. BSMG Chairman Jack Leslie was named Chairman of the new combined group, and CEO Harris Diamond became the group's CEO. In 2010, Weber Shandwick's internal developers and social media teams created a social media crisis simulator called Firebell. In January 2012, after a Weber Shandwick executive move ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies Of The United States
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spring Creek Group
Spring(s) may refer to: Common uses * Spring (season), a season of the year * Spring (device), a mechanical device that stores energy * Spring (hydrology), a natural source of water * Spring (mathematics), a geometric surface in the shape of a helically coiled tube * Spring (political terminology), often used to name periods of political liberalization * Springs (tide), in oceanography, the maximum tide, occurs twice a month during the full and new moon Places * Spring (Milz), a river in Thuringia, Germany * Spring, Alabel, a barangay unit in Alabel, Sarangani Province, Philippines * Șpring, a commune in Alba County, Romania * Șpring (river), a river in Alba County, Romania * Springs, Gauteng, South Africa * Springs, the location of Dubai British School, Dubai United States * Springs, New York, a part of East Hampton, New York * Springs, Pennsylvania, an unincorporated community * Spring, Texas, a census-designated place * Spring District, neighborhood in Bellevue, Washin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reprise Media
In music, a reprise ( , ; from the verb 'to resume') is the repetition or reiteration of the opening material later in a composition as occurs in the recapitulation of sonata form, though—originally in the 18th century—was simply any repeated section, such as is indicated by beginning and ending repeat signs. A partial or abbreviated reprise is known as a petite reprise ( , ). In Baroque music this usually occurs at the very end of a piece, repeating the final phrase with added ornamentation. Song reprises Reprise can refer to a version of a song which is similar to, yet different from, the song on which it is based. One example could be "Time", the fourth song from Pink Floyd's 1973 album '' The Dark Side of the Moon'', which contains a reprise of " Breathe", the second song of the same album. Another example could be "Solo", the fifth song from Frank Ocean's 2017 album '' Blonde'', and then " Solo (Reprise)", the tenth song of the same album. Music theater In musica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cadreon
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk and Communications Affiliates ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shopper Sciences
Shopper may refer to: *Shopping trolley (caddy) *''The Shopper'', an Australian passenger train *Plastic shopping bag in Pakistani English People *Personal shopper, a person who helps others shop by giving advice and making suggestions Media *"Window Shopper", a 2005 single by rapper 50 Cent *A pennysaver, newspaper that contains only or mainly advertising *''Auto Shopper'', established by Showcase Publications, Inc. of Toms River, New Jersey in 1978 *''Mysterious Personal Shopper'', a 2018 South Korean television series *''News Shopper'', titles are local newspapers published in South East London and North West Kent by Newsquest *''Personal Shopper'', a 2016 supernatural psychological thriller film written and directed by Olivier Assayas *''Spirituality Shopper'', a short-lived British television series that ran on Channel 4 for 3 episodes in 2005 *''TV Shopper'', an early American daytime television series which aired on the DuMont Television Network *Webcam Social Shopper, ofte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IPG Media Lab
IPG may refer to: *Immobilized pH gradient, a method used in isoelectric focusing *Impedance phlebography, a medical test *Implanted pulse generator (neurostimulator), a battery-powered device designed to deliver electrical stimulation to the brain *Independent Publishers Group, a book distributor *Interactive program guide, another name for an electronic program guide, a graphical user interface for cable TV boxes, satellite TV boxes, VCRs, DVRs and televisions which displays programming information * Internet Press Guild an invitation-only group of journalists, editors and industry analysts *Interpacket gap (interframe gap), a networking term describing a part of total latency on a link * The Interpublic Group of Companies, a marketing and communications group * Intertape Polymer Group, a packaging products manufacturer * IPG Photonics, a fiber laser manufacturer *iPod games An iPod click wheel game or iPod game is a video game playable on the various versions of the Apple po ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magna Global
Magna may refer to: Companies * Magna (bicycle company) * Magna Corporation, an American public company * Magna Entertainment Corp., gaming and horse racing company * Magna Home Entertainment, entertainment distributor also known as Magna Pacific * Magna International, Canadian automotive supplier * Magna Publishing Group, American publisher of pornography * Magna Steyr, automobile manufacturer in Graz, Austria Ancient Rome * Magnis (Carvoran), a now ruined Roman fort, also known as Magna, at Carvoran, Northumberland, UK * Leptis Magna, ancient Roman city in Libya * Plancia Magna ( fl. 1st century CE), prominent woman from Anatolia during the Roman Empire Other * ''Magna'' (moth), genus of the family Erebidae * Magna (paint), brand name of an acrylic resin paint * Magna, Utah * Mitsubishi Magna, automobile * Honda Magna, motorcycle * '' Magna cum laude'', distinction with which an academic degree is earned * Magna Defender, character from the ''Power Rangers Lost Galaxy'' TV ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Orion Holdings
Orion () may refer to: Common meanings * Orion (constellation), named after the mythical hunter * Orion (mythology), a hunter in Greek mythology * Orion (spacecraft), NASA crew vehicle first launched in 2022 Arts and media Fictional entities Characters and species * Orion (character), a DC Comics character * Orion (''Star Trek''), a sentient alien species * Orion, code name of Stephen J. Bartowski on the television show ''Chuck'' * Orion, in the fighting game ''Brawlhalla'' * Orions, a race in the '' Starfire'' board game and book series * Orion, a character from ''Power Rangers Super Megaforce'' * Captain Orion, in the Japanese series '' X-Bomber'' Vessels * ''Orion'', a spaceplane in the film ''2001: A Space Odyssey'' * ''Orion'', a spaceship in '' Raumpatrouille Orion'' (''Space Patrol Orion'' in English), the first German science fiction television series * ''"Orion"''-class spaceship, on the television series '' Ascension'' Literature * ''Orion'', an 18 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
