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Tres Generaciones
Sauza Tequila Import Company is a producer of tequila located in Tequila, a municipality of the state of Jalisco, Mexico. It was founded in 1873 when Don Cenobio Sauza started La Perseverancia distillery. Sauza Tequila Import Company is owned by Beam Suntory, headquartered in Chicago, Illinois. Their products include Sauza, Conmemorativo, Hornitos and Tres Generaciones. History Three generations of Sauza Dons Don Cenobio Sauza In 1873 Don Cenobio Sauza founded Sauza at La Perseverancia distillery. He was the first distiller to call the spirit produced from blue agave plant "tequila" and the first to export the drink to the United States. Don Eladio Sauza His son, Don Eladio Sauza was born in Tequila in 1883. When he was old enough to continue the family tradition, he expanded the family business by opening branches in Monterrey and Mexico City and a concession in Spain. Don Francisco Javier Sauza In 1931, Don Eladio Sauza's son, Don Francisco Javier Sauza took over ...
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Guadalajara, Mexico
Guadalajara ( , ) is a metropolis in western Mexico and the capital of the state of Jalisco. According to the 2020 census, the city has a population of 1,385,629 people, making it the 7th largest city by population in Mexico, while the Guadalajara metropolitan area has a population of 5,268,642 people, making it the third-largest metropolitan area in the country and the twentieth largest metropolitan area in the Americas Guadalajara has the second-highest population density in Mexico, with over 10,361 people per square kilometer. Within Mexico, Guadalajara is a center of business, arts and culture, technology and tourism; as well as the economic center of the Bajío region. It usually ranks among the 100 most productive and globally competitive cities in the world. It is home to numerous landmarks, including Guadalajara Cathedral, the Teatro Degollado, the Templo Expiatorio, the UNESCO World Heritage site Hospicio Cabañas, and the San Juan de Dios Market—the largest indoor m ...
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Pedro Domecq
Pedro is a masculine given name. Pedro is the Spanish, Portuguese, and Galician name for ''Peter''. Its French equivalent is Pierre while its English and Germanic form is Peter. The counterpart patronymic surname of the name Pedro, meaning "son of Peter" (compare with the English surname Peterson) is Pérez in Spanish, and Peres in Galician and Portuguese, Pires also in Portuguese, and Peiris in coastal area of Sri Lanka (where it originated from the Portuguese version), with all ultimately meaning "son of Pêro". The name Pedro is derived via the Latin word "petra", from the Greek word "η πέτρα" meaning "stone, rock". The name Peter itself is a translation of the Aramaic ''Kephas'' or '' Cephas'' meaning "stone". An alternate archaic spelling is ''Pêro''. Pedro may refer to: Notable people Monarchs, mononymously *Pedro I of Portugal *Pedro II of Portugal *Pedro III of Portugal *Pedro IV of Portugal, also Pedro I of Brazil *Pedro V of Portugal *Pedro II of Bra ...
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Tequila
Tequila (; ) is a liquor, distilled beverage made from the Agave tequilana, blue agave plant, primarily in the area surrounding the city of Tequila, Jalisco, Tequila northwest of Guadalajara, Jalisco, Guadalajara, and in the Jaliscan Highlands (''Los Altos (Jalisco), Los Altos de Jalisco'') of the central western Mexican state of Jalisco. The red volcanic soils in the region of Tequila are well suited for growing the blue agave, and more than 300 million of the plants are harvested there each year. Agave grows differently depending on the region. Blue agaves grown in the highlands Los Altos region are larger and sweeter in aroma and taste. Agaves harvested in the valley region have a more herbaceous fragrance and flavor. Due to its historical and cultural importance, the region near Tequila was declared a UNESCO World Heritage Site in 2006, the ''Agave Landscape and Ancient Industrial Facilities of Tequila''. Mexican laws state that tequila can be produced only in the state of ...
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San Francisco World Spirits Competition
The San Francisco World Spirits Competition was founded in 2001 by Anthony Dias Blue as an off-shoot of the San Francisco International Wine Competition. It assesses hundreds of entrants annually (1,407 in 2013 from 63 countries) with tastings involving panels of expert judges selected each year from the spirits industry including mixologists, spirits buyers, and media from across the United States. Producers must submit their product for the competition and pay a fee ($475 for 2013) for its evaluation. Not all entries are given awards (those not judged of sufficient quality are not given an award) but most receive a bronze, silver, or gold award from the tasting panel. The fact that most entrants receive an award likely involves some degree of self-selection, as the spirits producers choose whether to enter each of their brands in the competition and pay to receive a rating. Those entrants that are given a unanimous gold medal by the panel are given the distinction of a "double-gol ...
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Spirit Ratings
With a growing number of offerings, such as those produced by an increasing number of microdistilleries, various mechanisms have arisen to provide reviews and opinions of individual varieties of spirits. These events generally use expert panels and blind tastings within specific categories to provide opinions and ratings. These competitions charge an entry fee. Although gold, silver and bronze awards are granted there are no limits as to how many of each may be bestowed. Most of these events follow a similar format: Experts typically begin by assessing a given spirit based upon its "appearance" and "nose", its aroma. It will often be held up to light in clear glass to examine its color and "legs" while sniffing for other flavor "notes". Second, experts will taste the spirit and let it wash over the palate (tongue) searching for more "notes" or flavors and often comment about different foods or scents that it evokes. Third, experts will swallow (or, more often, spit) and exami ...
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Sauza Blanco
Sauza Tequila Import Company is a producer of tequila located in Tequila, a municipality of the state of Jalisco, Mexico. It was founded in 1873 when Don Cenobio Sauza started La Perseverancia distillery. Sauza Tequila Import Company is owned by Beam Suntory, headquartered in Chicago, Illinois. Their products include Sauza, Conmemorativo, Hornitos and Tres Generaciones. History Three generations of Sauza Dons Don Cenobio Sauza In 1873 Don Cenobio Sauza founded Sauza at La Perseverancia distillery. He was the first distiller to call the spirit produced from blue agave plant "tequila" and the first to export the drink to the United States. Don Eladio Sauza His son, Don Eladio Sauza was born in Tequila in 1883. When he was old enough to continue the family tradition, he expanded the family business by opening branches in Monterrey and Mexico City and a concession in Spain. Don Francisco Javier Sauza In 1931, Don Eladio Sauza's son, Don Francisco Javier Sauza took over ...
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Norma Oficial Mexicana
The Norma Oficial Mexicana (Official Mexican Standard), abbreviated NOM, is the name of each of a series of official, compulsory standards and regulations for diverse activities in Mexico. They are more commonly referred to as ''NOMs'' or ''normas''. The standards are prepared by the ''Dirección General de Normas (DGN)'' (Directorate-General of Standards), which is the body representing Mexico in the International Organization for Standardization (ISO). Examples Tequila In the case of tequila, Mexico's Tequila Regulatory Council (CRT) regulates production NOMs. The NOM identifier means the tequila meets government standards - but this is not any guarantee of tequila's quality. However, without the NOM stamp of legitimacy, it is not guaranteed that the bottle contains tequila. All 100% agave tequilas must have a NOM identifier on the bottle. The important laws since 1990 were NOM-006-SCFI-1993 and the later update NOM-006-SCFI-1994 revised in late 2005 NOM-006-SCFI-2005 and th ...
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Suntory
(commonly referred to as simply Suntory) is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes Japanese whisky. Its business has expanded to other fields, and the company now also makes soft drinks and operates sandwich chains. With its 2014 acquisition of Beam, Inc., it has diversified internationally and become the third largest maker of distilled beverages in the world. Suntory is headquartered in Dojimahama 2- chome, Kita-ku, Osaka, Osaka Prefecture. , a subsidiary of Suntory, is responsible for development outside Japan. History Suntory was started by , who first opened his store in Osaka on February 1, 1899, to sell imported wines. In 1907, the store began selling a fortified wine called Akadama Port Wine (Akadama literally meaning "red ball," a euphemism for the sun). The store became the Kotobukiya company in 1921 to further expand its busin ...
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Beam Inc
Beam may refer to: Streams of particles or energy *Light beam, or beam of light, a directional projection of light energy **Laser beam *Particle beam, a stream of charged or neutral particles **Charged particle beam, a spatially localized group of electrically charged particles ***Cathode ray, or electron beam or e-beam, streams of electrons observed in discharge tubes ***X-ray beam, a penetrating form of high-energy electromagnetic radiation **Molecular beam, a beam of particles moving at approximately equal velocities Arts, entertainment and media * Beam (music), a connection line in musical notation * Beam, to transport matter using the Transporter in the ''Star Trek'' fictional universe * Beam (rapper), American hip hop artist * BEAM.TV, an online digital delivery and content management platform * BEAM Channel 31, a Philippines television network * Beam (website), later Mixer, a former video game live streaming platform * BeamNG.drive, an open-world vehicle simulation vid ...
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Fortune Brands (1969–2011)
Fortune Brands was a holding company founded in 1969 as American Brands, renamed in 1997 and split apart in 2011. The corporate headquarters was in Deerfield, Illinois, in the United States. The company had diversified product lines. It announced on December 8, 2010, that it would focus on its liquor business, and spin off or sell other parts of the company including home furnishings, hardware and golf products.Fortune Brands Announces Intent to Separate Company's Three Businesses
, ''The Wall Street Journal'', December 8, 2010.
The company sold its and

Allied Domecq
Allied Domecq PLC was an international company, headquartered in Bristol, United Kingdom, that operated spirits, wine, and quick service restaurant businesses. It was once a FTSE 100 Index constituent but has been acquired by Pernod Ricard. They had one distillery in India. History Allied Domecq was the result of a 1994 merger between Allied Lyons and Pedro Domecq S.A.Corporate History of Dunkin' Brands
from the website
Allied Lyons itself was the result of a 1978 merger between and the food and

Don Francisco Javier Sauza
Don Francisco Javier Sauza (December 8, 1903 – June 21, 1990) ran the Sauza Tequila business from 1946 until leading Mexican brandy producer Pedro Domecq purchased it in 1988. Early life Francisco Javier Sauza was born in Tecolotlan, Mexico on December 8, 1903 to Don Eladio Sauza (1883 – 1946) and Doña Silveria Mora Enriquez. His grandfather, Don Cenobio, was the founder of the Sauza Tequila distillery. Marriage and children In 1927 Francisco Javier married Doña Maria Elena “Nina” Gutierrez Salcedo, a cousin of the Cuervo family; they met while attending college in Chicago, Illinois. They had two children: * Sylvia Sauza (born 1932) * Eladio Sauza (born 1937) Growing Sauza Tequila When Javier Sauza took over Tequila Sauza, shortly before his father’s death in 1946, he began plans at once to change the image of tequila from a drink of the campesinos to a refined spirit of the upper classes. His competitors scoffed when he redesigned the bottles and la ...
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