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Trend Receiver
The Trend Receiver Concept is a method for developing Customer Foresight (Baumgarth, 2018, Lüken 2020, van Deth 2020) and has been overall identified as an approach to develop foresight (Rohrbeck et al. 2015; Schwarz et al. 2018). At the core of the Trend Receiver Concept is the identification of suitable conversation partners, so called Trend Receivers, when developing foresight on the future demands and habits of consumers. “Trend Receivers are individuals who perceive changes and potentials of the new in a specific domain in a highly sensitive and differentiated way”. The concept contributes to a firm's mid and long-term vision and strategy by combining both customers and foresight. The Trend Receiver Concept provides a guideline to identifying suitable individuals (Trend Receivers) and to designing resulting conversations with them. Characteristics of Trend Receivers Trend Receivers are very well connected, have profound opinions about what motivates individuals and obs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Foresight
Customer foresight is a new field of applied research. It aims to understand future consumer preferences and wishes with regard to tomorrow's products and services. It does so by combining customer research and foresight research elements. Customer foresight can be conceived as an interaction with projected future markets through selected customers by understanding their wishes and attitudes, ideas and visions as well as their perception of signals and drivers of change. Even though the concept cannot predict the future, it enables companies to prepare for different future scenarios and thus improves strategy and decision-making processes. Definition and classification As the future combines both continuity and change, not everything one knows today will disappear tomorrow. Some things will change significantly while others will not. But even today, research reveals that numerous inventions fail due to a lack of customer centricity. Consequently, anticipating future customer needs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Agents Of The New
Agent may refer to: Espionage, investigation, and law *, spies or intelligence officers * Law of agency, laws involving a person authorized to act on behalf of another ** Agent of record, a person with a contractual agreement with an insurance policy owner ** Election agent, a person responsible for the conduct of a political campaign ** Free agent, a sports player who is eligible to sign with any club or franchise ** Literary agent, an agent who represents writers and their written works ** Modeling agency, a person or a corporation which represents fashion models ** Press agent, a professional publicist ** Foreign agent, a person who carries out the interests of a foreign country ** Political agent (other) ** Patent attorney, an attorney who represents clients in patent matters ** Real estate agent, an intermediary between sellers and buyers of real estate ** Registered agent, in the US, receives service of process for a party in a legal action ** Shipping ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New Product Development
In business and engineering, new product development (NPD) covers the complete process of bringing a new product (business), product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The products developed by an organisation provide the means for it to generate income. For many technology-intensive firms their approach is based on exploiting technological innovation in a rapidly changing market. The product can be tangible (something physical which one can touch) or intangible (like a service or user experience, experience), though sometimes services and other processes are distinguished from "products". NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market. Cost, time, and qua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Innovation
Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity realizing or redistributing value". Others have different definitions; a common element in the definitions is a focus on newness, improvement, and spread of ideas or technologies. Innovation often takes place through the development of more-effective products, processes, services, technologies, art works or business models that innovators make available to markets, governments and society. Innovation is related to, but not the same as, invention: innovation is more apt to involve the practical implementation of an invention (i.e. new / improved ability) to make a meaningful impact in a market or society, and not all innovations require a new invention. Technical innovation often manifests itself via the engineering process when the prob ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lead User
Lead user is a term developed by American economist Eric von Hippel (). His definition for lead user is: #Lead users face needs that will be general in a marketplace – but face them months or years before the bulk of that marketplace encounters them, and #Lead users are positioned to benefit significantly by obtaining a solution to their needs and so may innovate. Lead users are a very important source of innovative progress because they often pioneer - acting earlier than producers to develop important new types of products and applications. Being innovation pioneers benefits lead users because they innovate to serve their own needs. For this reason, they need not concern themselves with whether others will also want what they are developing for themselves. In contrast, producers must wait for evidence that there is a general and profitable market to be served before they can justify investing in a new type of innovation. For example, mountain bikes were developed by individuals ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
