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Toyota Project Genesis
Project Genesis was a plan by the Toyota Motor Sales USA to attract more youthful buyers to the company's products. Widely considered by the media to be one of Toyota's worst flops, the experiment provided the foundation for Toyota's Scion marque. The endeavors of this approach were also used in the home market of Japan. The Japanese market efforts were the result of several Japanese companies contributing products or services under the WiLL brandname, and Toyota's contribution was three vehicles offered at restructured Toyota Japanese sales channels from ''Toyota Vista Store'' to ''Toyota Netz Store''. Launched in 1999, Project Genesis was a task force formed by Yoshimi Inaba, president of Toyota Motor Sales USA and James Press, COO of TMS. They intended to take three new products which were about to be introduced and sell them as a "marque within a marque" through Toyota's United States and Japanese dealer network. The cars, the Celica, MR2 Spyder, and Echo, would be bundle ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toyota
is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 million vehicles per year. The company was originally founded as a spinoff of Toyota Industries, a machine maker started by Sakichi Toyoda, Kiichiro's father. Both companies are now part of the Toyota Group, one of the largest conglomerates in the world. While still a department of Toyota Industries, the company developed its first product, the Type A engine in 1934 and its first passenger car in 1936, the Toyota AA. After World War II, Toyota benefited from Japan's alliance with the United States to learn from American automakers and other companies, which would give rise to The Toyota Way (a management philosophy) and the Toyota Production System (a lean manufacturing practice) that would transform the small company into a leader in t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scion (car)
Scion was a marque of Toyota that debuted in 2003. Intended to appeal to younger customers, the Scion brand emphasized inexpensive, stylish, and distinctive sport compact vehicles, and used a simplified "pure price" sales concept that eschewed traditional trim levels and dealer haggling; each vehicle was offered in a single trim with a non-negotiable base price, while a range of dealer-installed options was offered to buyers for personalizing their vehicles. The ''Scion'' name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners. In an effort to target millennials, Scion primarily relied on guerrilla and viral marketing techniques. The brand first soft launched in the United States at selected Toyota dealers in the state of California in June 2003, before expanding nationwide by February 2004. Sales peaked in 2006 with 173,034 units sold. In 2010, Scion expanded into Canada. However, Toyota's initial propositions of short product cycle ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WiLL
Will may refer to: Common meanings * Will and testament, instructions for the disposition of one's property after death * Will (philosophy), or willpower * Will (sociology) * Will, volition (psychology) * Will, a modal verb - see Shall and will People and fictional characters * Will (comics) (1927–2000), a comic strip artist * Will (given name), a list of people and fictional characters named Will or Wil * Will (surname) * Will (Brazilian footballer) (born 1973) Arts, entertainment, and media Films * ''Will: G. Gordon Liddy'', a 1982 TV film * Will (1981 film), ''Will'' (1981 film), an American drama * Will (2011 film), ''Will'' (2011 film), a British sports drama * ''Bandslam'', a 2008 film with the working title ''Will'' Literature * Will (novel), ''Will'' (novel), by Christopher Rush * ''Will'', an autobiography by G. Gordon Liddy Music * Will (band), a Canadian electronic music act * Will (Julianna Barwick album), ''Will'' (Julianna Barwick album), a 2016 album by Juliann ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toyota Netz Store
Toyota vehicles in Japan are distributed to numerous dealership chains throughout the country. Up to May 2020, each dealership chain had a different product offering, with some models restricted to one chain to maintain exclusivity. Since May 2020, every Toyota model in Japan was available in all dealership chains. Current dealership chains include Toyota Store, Toyopet Store, Toyota Corolla Store and Netz Store. History In Japan in the late 1940s, Toyota's sales department was part of its manufacturing company and had its office in Nagoya. At that time, the Japanese auto industry was controlled by the US government. The majority of Toyota's sales was composed of trucks and buses. The new car business in Japan was quite limited. There was little need for consumer-oriented branding or consumer-oriented showrooms. On April 3, 1950, Toyota established a separate company for sales of its motor vehicles, including exports, which was called トヨタ自動車販売株式会社 ''Toy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marque
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toyota Celica
The is an automobile produced by Toyota from 1970 until 2006. The Celica name derives from the Latin word '' coelica'' meaning 'heavenly' or 'celestial'. In Japan, the Celica was exclusive to the ''Toyota Corolla Store'' dealer chain. Produced across seven generations, the Celica was powered by various four-cylinder engines, and bodystyles included convertibles, liftbacks, coupés and notchback coupés. In 1973, Toyota coined the term ''Liftback'' to describe the Celica fastback hatchback, and used the name ''Liftback GT'' for the North American market. Like the Ford Mustang, the Celica concept was to create a sports car by attaching a coupe body to the chassis and mechanicals from a high volume sedan, in this case the Toyota Carina. However, some journalists thought it was based on the Corona due to some shared mechanical parts. The first three generations of North American market Celicas were powered by variants of Toyota's R series engine. In August 1985, the car's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toyota MR2
The Toyota MR2 is a line of two-seat, MR layout, mid-engined, rear-wheel-drive sports cars manufactured in Japan and marketed globally by Toyota from 1984 until 2007 over three generations: W10 (1984–1989), W20 (1989–1999) and W30 (2000–2007). It is Japan's first rear mid-engined production car. Conceived as a small, economical and sporty car, the MR2 employed straightforward design elements, including fully independent MacPherson strut front and rear suspensions, four-wheel disc brakes, and a Transverse engine, transverse-mounted inline-four engine. The name MR2 stands for either "mid-ship run-about 2-seater" or "mid-engine, rear-wheel-drive, 2-seater". In French-speaking markets, the vehicle was renamed Toyota MR because the abbreviation "MR2" sounds like the profanity "merde" when spoken in French. Origins The MR2 derived from a 1976 Toyota design project with the goal of a car which would be enjoyable to drive, yet still provide good fuel economy in automobiles, fue ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toyota Echo
The is a supermini/subcompact car sold by Toyota since 1999, replacing the Toyota Starlet, Starlet and Toyota Tercel, Tercel. Up to 2019, Toyota had used the Yaris nameplate on export versions of various Japanese-market models, with some markets receiving the same vehicles under the Toyota Echo name through 2005. Starting in 2020, the Yaris nameplate began to be used in Japan, which replaced the Toyota Vitz, Vitz nameplate. The Yaris nameplate has also been applied to other vehicles. From 1999 to 2005, the nameplate had been used for the Toyota Yaris Verso, Yaris Verso mini MPV sold in Europe, where it was known in Japan as the FunCargo. Since 2020, the nameplate has also been used for the subcompact crossover SUV offering called Toyota Yaris Cross, Yaris Cross. In North America, most Yaris sedan models sold from 2015 to 2020 and Yaris hatchbacks sold from 2019 until 2020 were restyled versions of the Mazda2#Toyota Yaris, Mazda2, produced and developed by Mazda. In 2020, Toyot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Detroit News
''The Detroit News'' is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival ''Detroit Free Press'' building. ''The News'' absorbed the ''Detroit Tribune'' on February 1, 1919, the ''Detroit Journal'' on July 21, 1922, and on November 7, 1960, it bought and closed the faltering ''Detroit Times''. However, it retained the ''Times building, which it used as a printing plant until 1975, when a new facility opened in Sterling Heights, Michigan, Sterling Heights. The ''Times'' building was demolished in 1978. The street in downtown Detroit where the Times building once stood is still called "Times Square (Detroit), Times Square." The Evening News Association, owner of ''The News'', merged with Gannett Company, Gannett in 1985. At the time of its acquisition of ''The News'', Gannett also had other Detroit interests, as its outdoor advertising company, which ultimately became Outfront Media through a series ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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