Today 3rd Hour
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Today 3rd Hour
''Today'' (also called ''The Today Show'' or informally, ''NBC News Today'') is an American news and talk morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television and in the world, and after 70 years of broadcasting it is fifth on the list of longest-running United States television series. Originally a weekday two-hour program from 7:00 a.m. to 9:00 a.m., it expanded to Sundays in 1987 and Saturdays in 1992. The weekday broadcast expanded to three hours in 2000, and to four hours in 2007 (though over time, the third and fourth hours became distinct entities). ''Today''s dominance was virtually unchallenged by the other networks until the late 1980s, when it was overtaken by ABC's ''Good Morning America''. ''Today'' retook the Nielsen ratings lead the week of December 11, 1995, and held onto that position for 852 consecutive weeks until the w ...
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Breakfast Television
Breakfast television (Europe, Canada, and Australia) or morning show (United States) is a type of news or infotainment television programme that broadcasts live in the morning (typically scheduled between 5:00 and 10:00a.m., or if it is a local programme, as early as 4:00a.m.). Often presented by a small team of hosts, these programmes are typically marketed towards the combined demography of people getting ready for work and school and stay-at-home adults and parents. The first – and longest-running – national breakfast/morning show on television is ''Today'', which set the tone for the genre and premiered on 14 January 1952 on NBC in the United States. For the next 70 years, ''Today'' was the number one morning program in the ratings for the vast majority of its run and since its start, many other television stations and television networks around the world have followed NBC's lead, copying that program's successful format. Format and style Breakfast television/mor ...
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