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This Girl Can
The This Girl Can campaign was developed by Sport England to promote sport amongst women. The first TV ad was aired on 12 January 2015. It was accompanied by cinema, outdoor, and social media advertising, which included a Twitter campaign using the hashtag #thisgirlcan. The campaign was created by agency FCB Inferno and the first television adverts were directed by Australian director Kim Gehrig and won multiple awards. The campaign celebrated its fifth birthday with new campaignin January 2020. Overview The campaign was created as a response to Sport England's Active People Survey, which reported that in 2014 there were two million fewer women participating in sports than men, despite over 75% of women aged 14–40 saying that they would like to exercise more. Based on the responses to the Active People Survey, women's lower level participation was due to fear of judgement. A 90-second advertisement was constructed to show everyday women of different ages, body types and ability ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sport England
Sport England is a non-departmental public body under the Department for Digital, Culture, Media and Sport. Its role is to build the foundations of a community sport system by working with national governing bodies of sport, and other funded partners, to grow the number of people doing sport; sustain participation levels; and help more talented people from all diverse backgrounds excel by identifying them early, nurturing them, and helping them move up to the elite level. Chris Boardman is the Chairman of Sport England and Natalie Ceeney is Vice Chair. Overview Sport England was established as the English Sports Council in September 1996 as an executive non-departmental public body by royal charter. It began operating in 1997 as Sport England. It has two statutory, functions: (1) a lottery distributor for sport; and (2) the protection of playing fields, through its role as a statutory consultee on planning applications that affect playing fields, under SI No. 1817 (1996). The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kim Gehrig
Kim Gehrig is an Australian director whose body of work spans commercials, music videos, documentaries, short films and branded entertainment. Her notable commercial works include the This Girl Can campaign, the John Lewis Christmas advert in 2015, Stepping for Honda, Gillette's ' The Best Men Can Be' and many more for brands including IKEA, GAP, Amnesty International and Libresse. In music videos Kim has collaborated with artists such as Chaka Khan, Wiley, Calvin Harris and Basement Jaxx. Her work has won numerous awards including a UK Music Video Award and a Glass Lion at the Cannes Lions International Festival of Creativity. Career Gehrig was born in Sydney, Australia, and moved to London to study at Central Saint Martins, University of the Arts London. The first eight years of her career were spent as a Creative at advertising agency Mother. One of her first major works as a director was the 'You are Powerful' video for Amnesty International, released on the 60 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Missy Eliott
Melissa Arnette Elliott (born July 1, 1971), better known as Missy Elliott or Missy “Misdemeanor” Elliot, is an American rapper, singer, songwriter, and record producer. She embarked on her music career with R&B girl group Sista in the early-mid 1990s and later became a member of the Swing Mob collective along with childhood friend and longtime collaborator Timbaland, with whom she worked on projects for American R&B acts Aaliyah, 702, Total, and SWV. Following several collaborations and guest appearances, she launched her solo career in 1997 with her debut album ''Supa Dupa Fly'', which spawned the top 20 single "Sock It 2 Me". The album debuted at number three on the ''Billboard'' 200, the highest charting debut for a female rapper at the time. Elliott's second album, ''Da Real World'', was released in 1999 and produced the singles "She's a Bitch", "All n My Grill", and top five hit " Hot Boyz". The remix of the latter song broke the record for most weeks at number-one on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Get Ur Freak On
"Get Ur Freak On" is a song by American rapper Missy Elliott. It was written and produced by Elliott and Timbaland for her third studio album '' Miss E... So Addictive'' (2001). Based on heavy bhangra elements, a popular music and dance form from the Punjab state of India, the song features a six-note base that is a Punjabi melody played on a tumbi and rhythm and bassline played on tabla. Released as the album's first single on March 13, 2001, the track reached number seven on the US ''Billboard'' Hot 100 chart. Internationally, "Get Ur Freak On" became a top ten success in the Netherlands and the United Kingdom, where it became her first solo top ten hit, peaking at number four. A remix of the song featuring Nelly Furtado was a dance club hit during this period, and was used both in the soundtrack and in the background of the movie '' Lara Croft: Tomb Raider'' (2001) starring Angelina Jolie. The song is also heard in ''The Rundown'' (2003) starring Dwayne Johnson (remixed wit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cannes Lions
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Maya Angelou
Maya Angelou ( ; born Marguerite Annie Johnson; April 4, 1928 – May 28, 2014) was an American memoirist, popular poet, and civil rights activist. She published seven autobiographies, three books of essays, several books of poetry, and is credited with a list of plays, movies, and television shows spanning over 50 years. She received dozens of awards and more than 50 honorary degrees. Angelou is best known for her series of seven autobiographies, which focus on her childhood and early adult experiences. The first, ''I Know Why the Caged Bird Sings'' (1969), tells of her life up to the age of 17 and brought her international recognition and acclaim. She became a poet and writer after a string of odd jobs during her young adulthood. These included fry cook, sex worker, nightclub performer, ''Porgy and Bess'' cast member, Southern Christian Leadership Conference coordinator, and correspondent in Egypt and Ghana during the decolonization of Africa. She was also an actress, w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Advertising Slogans
British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, the English language as spoken and written in the United Kingdom or, more broadly, throughout the British Isles * Celtic Britons, an ancient ethno-linguistic group * Brittonic languages, a branch of the Insular Celtic language family (formerly called British) ** Common Brittonic, an ancient language Other uses *''Brit(ish)'', a 2018 memoir by Afua Hirsch *People or things associated with: ** Great Britain, an island ** United Kingdom, a sovereign state ** Kingdom of Great Britain (1707–1800) ** United Kingdom of Great Britain and Ireland (1801–1922) See also * Terminology of the British Isles * Alternative names for the British * English (other) * Britannic (other) * British Isles * Brit (other) * B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
