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Think Small
Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone. The copy for Think Small was written by Julian Koenig at the Doyle Dane Bernbach (DDB) agency in 1959. Doyle Dane Bernbach's Volkswagen Beetle campaign was ranked as the best advertising campaign of the twentieth century by ''Ad Age'',"Top 100 Advertising Campaigns" ''Ad Age''. Retrieved July 15, 2010. in a survey of North American advertisements. Koenig was followed by many other writers during Krone's art-directorship of the first 100 ads of the campaign, most notably Bob Levenson. The campaign has been considered so successful that it "did much more than boost sales and build a lifetime of brand loyalty ..The ad, and the work of th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
William Bernbach
William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies. Early life Bill Bernbach was born to a Jewish family in The Bronx, New York City to Rebecca and Jacob Bernbach. He attended New York City public schools and in 1932 earned a bachelor's degree from New York University. He had majored in English but also studied business administration, philosophy and music, playing the piano.Levenson pXV Career In 1933, Bernbach took a job running the Schenley Industries, Schenley Distillers mailroom. This was during the Depression and a family connection got him the job. He pro-actively wrote an ad for Schenley's American Cream Whiskey, which he got into the right hands and the ad ran. He was pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
German Advertising Slogans
German(s) may refer to: * Germany (of or related to) ** Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Germanic peoples (Roman times) * German language **any of the Germanic languages * German cuisine, traditional foods of Germany People * German (given name) * German (surname) * Germán, a Spanish name Places * German (parish), Isle of Man * German, Albania, or Gërmej * German, Bulgaria * German, Iran * German, North Macedonia * German, New York, U.S. * Agios Germanos, Greece Other uses * German (mythology), a South Slavic mythological being * Germans (band), a Canadian rock band * "German" (song), a 2019 song by No Money Enterprise * ''The German'', a 2008 short film * "The Germans", an episode of ''Fawlty Towers'' * ''The German'', a nickname for Congolese rebel André Kisase Ngandu See also * Germanic (other) * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Advertising Slogans
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usuall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Volkswagen Advertising
Throughout its history, the German automotive company Volkswagen has applied myriad advertising methods. History In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB), the Manhattan advertising agency that would create the revolutionary Volkswagen ad campaigns of the 1950s and 1960s. Bernbach's artistic approach to print advertising was innovative, and he understood that advertising did not sell products. The strategy was to keep customers by creating and nurturing them as ''brand ambassadors'', rather than attempting to attract the attention of those who were uninterested in the product. Bernbach's team of "agency creatives" was headed by Bob Gage, who hired Helmut Krone, as an art director in 1954. Krone owned a Volkswagen before the agency pitched for the account. Krone, Bernbach and the first copywriter on the account, Julian Koenig, were impressed with the "honesty" of the car. Krone was an intellectual among art dire ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jean Shepherd
Jean Parker 'Shep' Shepherd Jr. (~July 21, 1921 – October 16, 1999) was an American storyteller, humorist, radio and TV personality, writer, and actor. With a career that spanned decades, Shepherd is known for the film ''A Christmas Story'' (1983), which he narrated and co-scripted, based on his own semiautobiographical stories. Early life Born in 1921 to Jean Parker Shepherd and his wife, Anna, on the South Side of Chicago, Shepherd Jr. briefly lived in East Chicago, Indiana, and was raised in Hammond, Indiana, where he graduated from Hammond High School in 1939. ''A Christmas Story'' is loosely based on his days growing up in Hammond's southeast side neighborhood of Hessville. As a youth, he worked briefly as a mail carrier in a steel mill and earned his amateur radio license (W9QWN) at age 16, sometimes claiming he was even younger. He sporadically attended Indiana University, but never graduated. During World War II, he served stateside in the U.S. Army Signal Cor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Roger Price (comedy)
Roger Price (March 6, 1918 – October 31, 1990) was an American humorist, author and publisher, who created ''Droodles'' in the 1950s, followed by his collaborations with Leonard B. Stern on the '' Mad Libs'' series. Price and Stern became partners with Larry Sloan in the publishing firm Price Stern Sloan. Biography Price was born in Charleston, West Virginia, and grew up in the mining town of Widen, West Virginia. He graduated from Greenbrier Military School in 1934, then attended the University of Michigan (1934–1936) and the American Academy of Art in Chicago (1936–1938). During the 1940s, he wrote for ''The Bob Hope Show'' and worked with Hope on a newspaper humor column. On Broadway he performed in Arthur Klein's musical revue ''Tickets, Please!'' (1950), and he contributed sketch material to Leonard Sillman's ''New Faces of 1952''. Price hosted the television panel show ''How To'' (1951), and he was a panelist on other game shows of the early 1950s: ''Who's Ther ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gahan Wilson
Gahan Allen Wilson (February 18, 1930 – November 21, 2019) was an American author, cartoonist and illustrator known for his cartoons depicting horror-fantasy situations. Biography Wilson was born in Evanston, Illinois, and was inspired by the work of the satiric '' Mad'' and ''Punch'' cartoonists, and 1950s science fiction films. His cartoons and prose fiction appeared regularly in ''Playboy'', ''Collier's'' and ''The New Yorker'' for nearly 50 years. He published cartoons and film reviews for ''The Magazine of Fantasy & Science Fiction''. From 1992 through end of publication, he prepared all the front covers for the annual book ''Passport to World Band Radio''. Wilson was a movie review columnist for '' The Twilight Zone Magazine'' and a book critic for ''Realms of Fantasy'' magazine. Wilson wrote and illustrated a short story for Harlan Ellison's anthology ''Again, Dangerous Visions'' (1972). He also contributed short stories to other publications; including "M1" and "The Z ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgil Partch
Virgil Franklin Partch (October 17, 1916 – August 10, 1984), who generally signed his work Vip,Virgil Franklin Partch at the California Death Index via FamilySearch.org. Retrieved on August 27, 2015. was an American gag cartoonist. His work appeared in magazines of the 1940s and 1950s, and he created the newspaper '''' and '' The Captain's Gig''. He published 19 books of illustrations and drew art for |
Bill Hoest
William Pierce Hoest (February 7, 1926 – November 7, 1988) was an American cartoonist best known as the creator of the gag panel series, '' The Lockhorns'', distributed by King Features Syndicate to 500 newspapers in 23 countries, and ''Laugh Parade'' for '' Parade''. He also created other syndicated strips and panels for King Features. Biography Born in Newark, New Jersey, Hoest spent two years in the Navy and studied art at Cooper Union. He started his art career in 1948 as a greeting card designer with Norcross Greeting Cards, continuing in that field until 1951 when he left to become a freelancer. His cartoons soon began appearing in '' Collier's'', ''Playboy'', ''The Saturday Evening Post'' and other magazines. Comic strips Hoest entered the comic strip community in 1960 with ''My Son John'', for the Chicago Tribune New York News Syndicate. It last two years, ending in 1962. He then became an assistant on Harry Haenigsen's '' Penny''. After an injury from a 1965 traff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Charles Addams
Charles Samuel Addams (January 7, 1912 – September 29, 1988) was an American cartoonist known for his darkly humorous and macabre characters, signing the cartoons as Chas Addams. Some of his recurring characters became known as the Addams Family, and were subsequently popularized through various adaptations. Early life Addams was born in Westfield, New Jersey. The son of Grace M. (née Spear; 1879–1943) and Charles Huey Addams (1873–1932), a piano company executive who had studied to be an architect, he was known as "something of a rascal around the neighborhood" as childhood friends recalled. Addams was distantly related to U.S. presidents John Adams and John Quincy Adams, despite the different spellings of their last names, and was a first cousin twice removed to noted social reformer Jane Addams. Addams would enjoy the Presbyterian Cemetery on Mountain Avenue in Westfield as a child, where – according to author, and Addams expert Ron MacCloskey – he would wo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
