The Swatch Group
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The Swatch Group
The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 by the merger of ASUAG and SSIH to move to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry. The Swatch Group is the world's largest watch company and employs about 36,000 people in 50 countries. The group owns the Swatch product line and other brands, including Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot. History SSIH SSIH (Société Suisse pour l'Industrie Horlogère), originated in 1930 with the merger of the Omega and Tissot companies. Swiss watch quality was high, but new technology, such as the Hamilton Electric watch introduced in 1957 and the Bulova Accutron tuning fork watch in 1961, presaged increasing technological competition. In the late 1970s, SSIH became insolvent due in part to a recession and in part to heav ...
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Public Company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange ( listed company), which facilitates the trade of shares, or not ( unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states, and therefore have associations and formal designations which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation (though a corporation need not be a public company), in the United Kingdom it is usually a public limited company (plc), ...
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Hamilton Watch Company
The Hamilton Watch Company is a Swiss watch, Swiss manufacturer of wristwatches based in Biel/Bienne, Bienne, Switzerland. Founded in 1892 as an American firm, the Hamilton Watch Company ended American manufacture in 1969. Through a series of mergers and acquisitions, the Hamilton Watch Company eventually became integrated into the Swatch Group, the world's largest watch manufacturing and marketing conglomerate. Early history Hamilton succeeded three watch firms manufacturing timepieces in the same facilities in Lancaster, Pennsylvania, US, including the Lancaster Watch Company. The precursor to the Hamilton Watch Co., the Lancaster, Pennsylvania based Keystone Standard Watch Co., was started by Abram Bitner in 1886 with the purchase of Lancaster Watch Company's factory. Keystone manufactured watches featuring a patented "Dust Proof" design that used a small mica window to cover the only opening in the plate of the movement. Keystone existed until 1891 when the company was s ...
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Balance Spring
A balance spring, or hairspring, is a spring attached to the balance wheel in mechanical timepieces. It causes the balance wheel to oscillate with a resonant frequency when the timepiece is running, which controls the speed at which the wheels of the timepiece turn, thus the rate of movement of the hands. A regulator lever is often fitted, which can be used to alter the free length of the spring and thereby adjust the rate of the timepiece. The balance spring is a fine spiral or helical torsion spring used in mechanical watches, alarm clocks, kitchen timers, marine chronometers, and other timekeeping mechanisms to control the rate of oscillation of the balance wheel. The balance spring is an essential adjunct to the balance wheel, causing it to oscillate back and forth. The balance spring and balance wheel together form a harmonic oscillator, which oscillates with a precise period or "beat" resisting external disturbances, and is responsible for timekeeping accuracy. The addit ...
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Balance Wheel
A balance wheel, or balance, is the timekeeping device used in mechanical watches and small clocks, analogous to the pendulum in a pendulum clock. It is a weighted wheel that rotates back and forth, being returned toward its center position by a spiral torsion spring, known as the balance spring or ''hairspring''. It is driven by the escapement, which transforms the rotating motion of the watch gear train into impulses delivered to the balance wheel. Each swing of the wheel (called a "tick" or "beat") allows the gear train to advance a set amount, moving the hands forward. The balance wheel and hairspring together form a harmonic oscillator, which due to resonance oscillates preferentially at a certain rate, its resonant frequency or "beat", and resists oscillating at other rates. The combination of the mass of the balance wheel and the elasticity of the spring keep the time between each oscillation or "tick" very constant, accounting for its nearly universal use as ...
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Bulova
Bulova is an American timepiece manufacturing company that was founded in 1875 and has been owned by Japanese multinational conglomerate Citizen Watch Co. since 2008. The company makes watches, clocks and accessories, and it is based in New York City. History Founding Bulova was founded and incorporated as the J. Bulova Company in 1875 by Bohemian immigrant Joseph Bulova. It was reincorporated under the name Bulova Watch Company in 1923, and became part of the Loews Corporation in 1979 and sold to Citizen at the end of 2007. In 1912, Joseph Bulova launched his first plant dedicated entirely to the production of watches. Manufacturing watches at their factory in Biel (Switzerland), he began a standardized mass production new to watchmaking. In 1919, Bulova offered the first complete range of watches for women and men in 1924. The visual style of his first popular advertising made its watches popular with the American public. But beyond the original style, precision and techn ...
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Quartz Crisis
The quartz crisis was the upheaval in the watchmaking industry caused by the advent of quartz watches in the 1970s and early 1980s, that largely replaced mechanical watches around the world.Smithsonian: The quartz revolution revitalized the U.S. watch industry.
It caused a significant decline of the Swiss watchmaking industry, which chose to remain focused on traditional mechanical watches, while the majority of the world's watch production shifted to Japanese companies such as ,

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Quartz Clock
Quartz clocks and quartz watches are timepieces that use an electronic oscillator regulated by a quartz crystal to keep time. This crystal oscillator creates a signal with very precise frequency, so that quartz clocks and watches are at least an order of magnitude more accurate than mechanical clocks. Generally, some form of digital logic counts the cycles of this signal and provides a numerical time display, usually in units of hours, minutes, and seconds. Since the 1980s, when the advent of solid-state digital electronics allowed them to be made compact and inexpensive, quartz timekeepers have become the world's most widely used timekeeping technology, used in most clocks and watches as well as computers and other appliances that keep time. Explanation Chemically, quartz is a specific form of a compound called silicon dioxide. Many materials can be formed into plates that will resonate. However, quartz is also a piezoelectric material: that is, when a quartz crystal ...
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Tissot
Tissot SA () is a Swiss watchmaker. The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853. After several mergers and name changes, the group which Tissot SA belonged to was renamed the Swatch Group in 1998. Tissot is not associated with Mathey-Tissot, another Swiss watchmaking firm. History Independent company Tissot was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle, in the Neuchâtel canton of the Jura Mountains area. The father and son team worked as a casemaker (Charles-Félicien Tissot) and watchmaker (Charles-Emile). His son having expressed an interest in watchmaking from a young age. The two turned their house at the time into a small 'factory'. Charles-Emile Tissot left for Russia in 1858 and succeeded in selling their savonnette pocket watches across the Russian Empire. In 2021, the company is marketinLe Locle Powermatic 80 which has a wa ...
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Swatch
Swatch is a Swiss watch, Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches. The name Swatch is a contraction of "second watch", as the watches were intended as casual, disposable accessories. History Swatch began development in the early 1980s, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of watch engineers led by Elmar Mock and Jacques Müller. Conceived as a standard timekeeper in plastic, Franz Sprecher, a marketing consultant hired by Thomke to give the project an outsider's consideration, sought to create a fashionable line of watches. Swatch was originally intended to re-ca ...
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Rado (watchmaker)
The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 by the merger of ASUAG and SSIH to move to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry. The Swatch Group is the world's largest watch company and employs about 36,000 people in 50 countries. The group owns the Swatch product line and other brands, including Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot. History SSIH SSIH ( Société Suisse pour l'Industrie Horlogère), originated in 1930 with the merger of the Omega and Tissot companies. Swiss watch quality was high, but new technology, such as the Hamilton Electric watch introduced in 1957 and the Bulova Accutron tuning fork watch in 1961, presaged increasing technological competition. In the late 1970s, SSIH became insolvent due in part to a recession and in part t ...
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Omega SA
Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as ''La Generale Watch Co.'' until incorporating the name ''Omega'' in 1903, becoming ''Louis Brandt et Frère-Omega Watch & Co.'' In 1984, the company officially changed its name to ''Omega SA'' and opened its museum in Biel/Bienne to the public. Omega is a subsidiary of The Swatch Group. Britain's Royal Flying Corps used Omega watches in 1917 for its combat units, followed by the U.S. Army in 1918, and NASA in 1969 for Apollo 11. Omega has been the official timekeeper of the Olympics since 1932 and is the current timekeeper of the America's Cup yacht race. Omega was a main partner of the 2022 Winter Olympics. History Early history The forerunner of Omega, ''La Generale Watch Co.'', was founded at La Chaux-de-Fonds, Switzerland, in 1848 by Louis Brandt, who assembled key-wound precision pocket watches from part ...
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Mido (watch)
Mido SA is a Swiss watchmaking company founded in 1918. It is an entry-level brand of Swatch group. History Mido was founded in 1918 by George G. Schaeren in Biel/Bienne, Switzerland. ''Mido'' comes from the Spanish phrase ''Yo mido'' meaning ''"I measure"''. In the 1920s, Mido introduced ladies' watches with color-enameled shaped cases and modern straps as well as timepieces for gentlemen in art deco style. Mido found a market in the flourishing automotive market by producing watches in the shape of radiator grills of a wide range of brands such as Buick, Bugatti, Fiat, Ford, Excelsior, Hispano-Suiza, etc. In 1934, Mido launched the Multifort design, the first Mido to use a self-winding automatic movement. It was shock-resistant, anti-magnetic and water-resistant. In that same year Mido launched watches with unbreakable mainsprings. This was also the very first time that any watch manufacturer utilized this type of spring within the marketplace. During this time period, Mid ...
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