|
The Real Bears
The Real Bears is an anti-soft-drink advertising campaign by the Center for Science in the Public Interest, which debuted in October 2012. It is a parody of the Coca-Cola Company's ad campaigns depicting polar bears, in particular the "Open Happiness" ads, and was produced with the help of Alex Bogusky. Michael Jacobson said that the ad was "...our attempt to reposition soft drinks from a source of happiness to a major cause of disease." CSPI chose Bogusky to direct the ad because, they said, they had long admired his work in creating anti-tobacco ads through his agency, Crispin Porter + Bogusky. The song playing throughout the CSPI ad is by Jason Mraz and is entitled "Sugar." The ad depicts polar bears suffering from a wide variety of health problems as a result of soda consumption, such as type II diabetes and erectile dysfunction. In response to the ad, Coca-Cola spokeswoman Susan Stribling stated that the ad was "irresponsible and the usual grandstanding from CSPI,” and Kare ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Center For Science In The Public Interest
The Center for Science in the Public Interest (CSPI) is a Washington, D.C.-based non-profit watchdog and consumer advocacy group that advocates for safer and healthier foods. History and funding CSPI is a consumer advocacy organization. Its focus is nutrition and health, food safety, and alcohol policy. CSPI was headed by the microbiologist Michael F. Jacobson, who founded the group in 1971 along with the meteorologist James Sullivan and the chemist Albert Fritsch, two fellow scientists from Ralph Nader's Center for the Study of Responsive Law. In the early days, CSPI focused on various aspects such as nutrition, environmental issues, and nuclear energy. However, after the 1977 departure of Fritsch and Sullivan, CSPI began to focus largely on nutrition and food safety and began publishing nutritional analyses and critiques. CSPI has 501(c)(3) status. Its chief source of income is its ''Nutrition Action Healthletter'', which has about 900,000 subscribers and does not accept ad ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes. The soft drink was developed in 1886 by pharmacist John Stith Pemberton. At the time it was introduced, the product contained cocaine from coca leaves and caffeine from kola nuts which together acted as a stimulant. The coca and the kola are the source of the product name, and led to Coca-Cola's promotion as a "healthy tonic". Pemberton had been severely wounded in the American Civil War, and had become addicted to the pain medication morphine. He developed the beverage as a patent medicine in an effort to control his addiction. In 1889, the formula and brand were sold for $2,300 (roughly $71,000 in 2022) to A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alex Bogusky
Alex Bogusky is a designer, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky. Bogusky left CP+B in 2010. In July 2010, he retired from the advertising industry. In October 2010, he announced via Twitter that he would be leaving self-created post of "chief insurgent officer" at advertising holding company MDC Partners to now being the lead "insurgent in the new consumer revolution" at his new venture, FearLess Cottage. Bogusky has since returned to CP+B under the title "chief creative engineer." In January 2020 he announced that he will leave CPB gradually over the next couple of months. Background Alex Bogusky was born on July 31, 1963 in Miami, Florida. He attended North Miami Elementary School and graduated from North Miami Senior High School in 1981. His father Bill Bogusky and his uncle Albert Bogusky, ran Miami-based design shop, The Brothers Bogusky. His mother Dixie, was an art director for several ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michael F
Michael may refer to: People * Michael (given name), a given name * Michael (surname), including a list of people with the surname Michael Given name "Michael" * Michael (archangel), ''first'' of God's archangels in the Jewish, Christian and Islamic religions * Michael (bishop elect), English 13th-century Bishop of Hereford elect * Michael (Khoroshy) (1885–1977), cleric of the Ukrainian Orthodox Church of Canada * Michael Donnellan (1915–1985), Irish-born London fashion designer, often referred to simply as "Michael" * Michael (footballer, born 1982), Brazilian footballer * Michael (footballer, born 1983), Brazilian footballer * Michael (footballer, born 1993), Brazilian footballer * Michael (footballer, born February 1996), Brazilian footballer * Michael (footballer, born March 1996), Brazilian footballer * Michael (footballer, born 1999), Brazilian footballer Rulers =Byzantine emperors= *Michael I Rangabe (d. 844), married the daughter of Emperor Nikephoros I *Mic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crispin Porter + Bogusky
Crispin Porter + Bogusky (also known as CP+B), a member of publicly traded MDC Partners, is an American advertising agency that employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2016, Porter is the only member still working for CP+B. The agency was founded in Miami, FL where it had its headquarters until the relocation to Boulder, CO and subsequently Denver in 2021. Additional offices are in Coconut Grove, Florida; Los Angeles, California; London, England; São Paulo, Brazil; Gothenburg, Sweden; Stockholm, Sweden; Copenhagen, Denmark; Hong Kong, China; and Beijing, China. CP+B Europe opened its doors in June, 2009 after acquiring Swedish agency Daddy, based in Gothenburg, Sweden. Mark Simmons was Managing Director of its Los Angeles office from 2002 to 2004. In July, 2010, CP+B Canada opened after acquiring the Toronto-based agency Zig. CP+B experienced rapid growth in the late 1990s an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jason Mraz
Jason Thomas Mraz (; born June 23, 1977) is an American guitarist, singer and songwriter. He rose to prominence with the release of his debut studio album, ''Waiting for My Rocket to Come'' (2002), which spawned the single " The Remedy (I Won't Worry)", that reached the top 20 on the ''Billboard'' Hot 100 chart.Jason Mraz: Chart History The Hot 100, ''Billboard''. Retrieved May 25, 2014. His next two studio albums, '' Mr. A-Z'' (2005), and '''' (2008), peaked in the top five on the [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Type II Diabetes
Type 2 diabetes, formerly known as adult-onset diabetes, is a form of diabetes mellitus that is characterized by high blood sugar, insulin resistance, and relative lack of insulin. Common symptoms include increased thirst, frequent urination, and unexplained weight loss. Symptoms may also include increased hunger, feeling tired, and sores that do not heal. Often symptoms come on slowly. Long-term complications from high blood sugar include heart disease, strokes, diabetic retinopathy which can result in blindness, kidney failure, and poor blood flow in the limbs which may lead to amputations. The sudden onset of hyperosmolar hyperglycemic state may occur; however, ketoacidosis is uncommon. Type 2 diabetes primarily occurs as a result of obesity and lack of exercise. Some people are genetically more at risk than others. Type 2 diabetes makes up about 90% of cases of diabetes, with the other 10% due primarily to type 1 diabetes and gestational diabetes. In type 1 diabete ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Erectile Dysfunction
Erectile dysfunction (ED), also called impotence, is the type of sexual dysfunction in which the penis fails to become or stay erect during sexual activity. It is the most common sexual problem in men.Cunningham GR, Rosen RC. Overview of male sexual dysfunction. In: UpToDate, Martin KA (Ed), UpToDate, Waltham, MA, 2018. Through its connection to self-image and to problems in sexual relationships, erectile dysfunction can cause psychological harm. In about 80% of cases, physical causes can be identified. These include cardiovascular disease; diabetes mellitus; neurological problems, such as those following prostatectomy; hypogonadism; and drug side effects. About 10% of cases are psychological impotence, caused by thoughts or feelings; here, there is a strong response to placebo treatment. The term ''erectile dysfunction'' is not used for other disorders of erection, such as priapism. Treatment involves addressing the underlying causes, lifestyle modifications, and addres ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Daily News
The New York ''Daily News'', officially titled the ''Daily News'', is an American newspaper based in Jersey City, NJ. It was founded in 1919 by Joseph Medill Patterson as the ''Illustrated Daily News''. It was the first U.S. daily printed in tabloid format. It reached its peak circulation in 1947, at 2.4 million copies a day. As of 2019 it was the eleventh-highest circulated newspaper in the United States. Today's ''Daily News'' is not connected to the earlier '' New York Daily News'', which shut down in 1906. The ''Daily News'' is owned by parent company Tribune Publishing. This company was acquired by Alden Global Capital, which operates its media properties through Digital First Media, in May 2021. After the Alden acquisition, alone among the newspapers acquired from Tribune Publishing, the ''Daily News'' property was spun off into a separate subsidiary called Daily News Enterprises. History ''Illustrated Daily News'' The ''Illustrated Daily News'' was founded by Patters ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Beverage Association
The American Beverage Association (ABA) is a government lobbying group that represents the beverage industry in the United States. Its members include producers and bottlers of soft drinks, such as Coca-Cola and PepsiCo, bottled water, and other non-alcoholic beverages. History The organization was founded in 1919, and originally named the American Bottlers of Carbonated Beverages. In 1966, it renamed itself the National Soft Drink Association. Then in November 2004, it changed to its current name, "to better reflect the expanded range of nonalcoholic beverages the industry produces." Leadership Its members are bottling companies and other beverage industry firms, including Bulldog Americas Corporation, several Coca-Cola and Pepsi-Cola bottlers, Pepsi-Americas Inc, and Royal Crown Bottling Corporation. Lobbying The American Beverage Association's lobbying efforts have recently skyrocketed, largely to finance the industry's opposition to legislators’ considering increased ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
USA Today
''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virginia. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally. The paper's dynamic design influenced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, Infographic, informational graphics, and inclusion of popular culture stories, among other distinct features. With an average print circulation of 159,233 as of 2022, a digital-only subscriber base of 504,000 as of 2019, and an approximate daily readership of 2.6 million, ''USA Today'' is ranked as the first by circulation on the list of newspapers in the United States. It has been shown to maintain a generally center-left audience, in regards to political persuasion. ''US ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
