The Fortune At The Bottom Of The Pyramid
   HOME
*





The Fortune At The Bottom Of The Pyramid
The concept of ''The Fortune at the Bottom of the Pyramid'' originally appeared as an article by C. K. Prahalad and Stuart L. Hart in the business journal ''Strategy+Business''. The article was followed by a book with the same title that discusses new business models targeted at providing goods and services to the poorest people in the world. It makes a case for the fastest growing new markets and entrepreneurial opportunities being found among the billions of poor people 'at the bottom of the inancialpyramid'. According to Bill Gates, it "offers an intriguing blueprint for how to fight poverty with profitability." The book consists of a number of case studies, one to a chapter, about businesses that have thrived with such models. These include the businesses Casas Bahia, Patrimonio Hoy, Bank of Madura, Aravind Eye Hospital, Jaipur rugs Jaipur Rugs is one of India's largest manufacturers of hand knotted rugs. Headquartered in Jaipur, India, the company's operations encompa ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Nonfiction
Nonfiction, or non-fiction, is any document or media content that attempts, in good faith, to provide information (and sometimes opinions) grounded only in facts and real life, rather than in imagination. Nonfiction is often associated with being presented more objectively, like historical, scientific, or otherwise straightforward and accurate information, but sometimes, can be presented more subjectively, like sincerely held beliefs and thoughts on a real-world topic. One prominent usage of nonfiction is as one of the two fundamental divisions of narrative (storytelling)—often, specifically, prose writing—in contrast to narrative fiction, which is largely populated by imaginary characters and events, though sometimes ambiguous regarding its basis in reality. Some typical examples of nonfiction include diaries, biographies, news stories, documentary films, textbooks, travel books, recipes, and scientific journals. While specific claims in a nonfiction work may p ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Business
Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with Sole proprietorship, sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being su ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Wharton School Publishing
Wharton School Publishing was a publishing house, a division of The Wharton School and Pearson, the world's largest education publishing and technology company. The imprint brought together a variety of business educators and corporate executives on a list that featured works in many formats, including print, audio, electronic documents, CD-ROM and video. The imprint released 35 to 40 peer-reviewed books a year in 11 languages: Arabic, Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, and Spanish. Authors published by Wharton School Publishing included Howard Moskowitz, Philip Kotler, Peter Drucker, C.K. Prahalad, Russell L. Ackoff, Jerry I. Porras, Henry Mintzberg and Kenichi Ohmae is a Japanese organizational theorist, management consultant, Former Professor and Dean of UCLA Luskin School of Public Affairs, and author, known for developing the 3C's Model. Biography Born in 1943 in Kitakyūshū, Ohmae earned a BS in .... The Wharton S ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Hardback
A hardcover, hard cover, or hardback (also known as hardbound, and sometimes as case-bound) book is one bound with rigid protective covers (typically of binder's board or heavy paperboard covered with buckram or other cloth, heavy paper, or occasionally leather). It has a flexible, sewn spine which allows the book to lie flat on a surface when opened. Modern hardcovers may have the pages glued onto the spine in much the same way as paperbacks. Following the ISBN sequence numbers, books of this type may be identified by the abbreviation Hbk. Hardcover books are often printed on acid-free paper, and they are much more durable than paperbacks, which have flexible, easily damaged paper covers. Hardcover books are marginally more costly to manufacture. Hardcovers are frequently protected by artistic dust jackets, but a "jacketless" alternative has increased in popularity: these "paper-over-board" or "jacketless" hardcover bindings forgo the dust jacket in favor of printing the cover ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  




Stuart L
Stuart may refer to: Names *Stuart (name), a given name and surname (and list of people with the name) Automobile *Stuart (automobile) Places Australia Generally *Stuart Highway, connecting South Australia and the Northern Territory Northern Territory *Stuart, the former name for Alice Springs (changed 1933) * Stuart Park, an inner city suburb of Darwin *Central Mount Stuart, a mountain peak Queensland *Stuart, Queensland, a suburb of Townsville *Mount Stuart, Queensland, a suburb of Townsville *Mount Stuart (Queensland), a mountain South Australia *Stuart, South Australia, a locality in the Mid Murray Council *Electoral district of Stuart, a state electoral district *Hundred of Stuart, a cadastral unit Canada *Stuart Channel, a strait in the Gulf of Georgia region of British Columbia United Kingdom *Castle Stuart United States *Stuart, Florida *Stuart, Iowa *Stuart, Nebraska *Stuart, Oklahoma *Stuart, Virginia *Stuart Township, Holt County, Nebraska *Stu ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Strategy+Business
Strategy (from Greek στρατηγία ''stratēgia'', "art of troop leader; office of general, command, generalship") is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the "art of the general", which included several subsets of skills including military tactics, siegecraft, logistics etc., the term came into use in the 6th century C.E. in Eastern Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word "strategy" came to denote "a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a military conflict, in which both adversaries interact. Strategy is important because the resources available to achieve goals are usually limited. Strategy generally involves setting goals and priorities, determining actions to achieve the goals, and mobilizing resources to exec ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Bill Gates
William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions of chairman, chief executive officer (CEO), President (corporate title), president and software architect, chief software architect, while also being the largest individual shareholder until May 2014. He was a major entrepreneur of the Home computer, microcomputer revolution of the 1970s and 1980s. Gates was born and raised in Seattle. In 1975, he and Allen founded Microsoft in Albuquerque, New Mexico. It became the world's largest personal computer software company. Gates led the company as chairman and CEO until stepping down as CEO in January 2000, succeeded by Steve Ballmer, but he remained chairman of the board of directors and became chief software architect. During the late 1990s, he was Criticism of Microsoft, criticized for his bu ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Casas Bahia
Casas Bahia (English: Bahia Houses) is a Brazilian retail chain specializing in furniture and home appliances. Currently, it is one of the largest retail chain in Brazil, the other being Magazine Luiza and Americanas. It was founded in 1952 in São Caetano do Sul, São Paulo, by Polish immigrant Samuel Klein, who began his career as a peddler selling products to migrant workers from the Brazilian Northeast. Since June 2019, the Klein family own a controlling stake in Via Varejo, which owns the store. The company's mascot is "Bahianinho" ( Little Bahian), a toothy little boy wearing a ''cangaceiro'' hat, which has been present since 1979. In 2020, the character was redesigned as a modern dark-skinned teenager wearing a baseball cap inscribed with the initial letters "CB," but this redesign received a mixed to negative reception from the public. Operations Casas Bahia, unlike many of its competitors, does not rely on an internet presence as a cornerstone of its strategy—only ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Patrimonio Hoy
Patrimonio (; ; co, Patrimoniu, ) is a commune in the French department of Upper Corsica, collectivity and island of Corsica. The inhabitants are known as ''patrimoniens'' and ''patrimoniennes'' in French, ''patrimuninchi'' (singular: ''patrimunincu'', ''patrimuninca'') in Corsican, and ''patrimoniesi'' (singular: ''patrimoniese'') in Italian. Geography Located 12 km from Bastia and 4 km from the micro-region of Saint-Florent, this wine-growing commune is the gateway to the Cap Corse (peninsula at the northernmost point of Corsica). History The village of Patrimonio is known for the quality of its AOC (quality-controlled designation of origin) wines and for its guitar nights. The festival lasts for a week. Population Sights * A menhir (or standing stone) found in a vine in 1964 by two labourers, the Gilormini brothers from Patrimonio. (The menhir is called "U Nativu".) * St. Martin's Church (San Martinu) * The small Santa Maria chapel See also *Communes of the H ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  




Bank Of Madura
Bank of Madura was a Tamil Nadu-based bank established in 1943 by Karumuttu Thiagarajan Chettiar. It acquired Chettinad Mercantile Bank (est. 1933) and Illanji Bank (est. 1904) during the 1960s. The Bank of Madura was a Chettiar bank with a large customer base of over 2 million customers and a network of more than 280 branches and 40+ ATM centres spread across around 100 cities in India. The bank merged with ICICI Bank Limited, under Section 44A of the Banking Regulation Act, 1949, under the leadership of Chairman K.M. Thiagarajan. The Bank had roughly 44 billion INR in assets at the time of the merger, not accounting for inflation. The Reserve Bank of India approved the merger effective 10 March 2001. It was headquartered at Madurai. The parties involved and news outlets alike described the merger as a positive strategic move. Bank of Madura shareholders approved the merger on 19 January 2001. Following the merger the Bank of Maduras share price initially rose sharply. See ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Aravind Eye Hospital
Aravind Eye Hospitals is a hospital chain in India. It was founded by Govindappa Venkataswamy, Dr. Govindappa Venkataswamy (popularly known as Dr.V) at Madurai, Tamil Nadu in 1976. It has grown into a network of eye hospitals and has had a major impact in eradicating cataract related blindness in India. As of 2012, Aravind has treated nearly 32 million patients and performed 4 million surgeries. The model of Aravind Eye Care hospitals has been applauded and has become a subject for numerous case studies across the world. History Cataracts are a major source of blindness in India, with at least 4 million cases reported every year, contributing to nearly to a quarter of the world’s blind. Cataract related blindness can be avoided by timely intervention and surgery. The Aravind Model Dr. Venkataswamy's vision was to eradicate needless blindness in India. Dr. Venkataswamy wanted to emulate the service efficiency of McDonald's fast food and sought to adapt it to the eye care s ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Jaipur Rugs
Jaipur Rugs is one of India's largest manufacturers of hand knotted rugs. Headquartered in Jaipur, India, the company's operations encompass more than branches, operating in six states and 600 villages in India with distribution to over 40 countries with its independent base of over 40,000 artisans. The company also has a large distribution base in Atlanta, Georgia, United States. History ; 1978 - 1988 Jaipur Rugs was founded by Nand Kishore Chaudhary in 1978. Nand Kishore had grown up seeing the plight of underpaid carpet weavers who often came from marginalized social backgrounds, and he started the business as a social venture to help them, with a loan of 5000 rupees that he took from his father. It was a small business to begin with, where Nand worked with 9 carpet weaving artisans on two looms in his hometown of Churu, Rajasthan. According to Nand Kishore, he based the business on the principles of dignity, compassion, empathy and love. Within three years, he had set up ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]