The Ford Road Show Featuring Bing Crosby
''The Ford Show Featuring Bing Crosby'' was a 5-minute CBS network radio show broadcast from 1957 to 1958. It included an opening theme, one or two songs by Bing Crosby, commercials by Ken Carpenter, closing theme, and on occasion a guest such as Rosemary Clooney. Overview These were not live programs but were taped segments put together by Crosby's editor, Murdo MacKenzie. Bill Morrow wrote the scripts and produced the show; and Ken Carpenter was the commercial announcer. The music was taken from the substantial library of songs recorded with Buddy Cole and His Trio. The Ford Road Shows were not confined to Bing Crosby exclusively. The advertising technique, devised by the ad agency J. Walter Thompson was to keep Ford cars in front of the public by radio “saturation.” Thus, five-minute segments were sponsored for news and commentary as well as for entertainment. The other Ford Road Shows featured Rosemary Clooney, chit chat by Arthur Godfrey and news by Edward R. Murrow ...
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Classic Pop
Traditional pop (also known as classic pop and pre-rock and roll pop) is Western pop music that generally pre-dates the advent of rock and roll in the mid-1950s. The most popular and enduring songs from this era of music are known as pop standards or American standards. The works of these songwriters and composers are usually considered part of the canon known as the "Great American Songbook". More generally, the term "standard" can be applied to any popular song that has become very widely known within mainstream culture. AllMusic defines traditional pop as "post-big band and pre-rock & roll pop music". Origins Classic pop includes the song output of the Broadway, Tin Pan Alley, and Hollywood show tune writers from approximately World War I to the 1950s, such as Irving Berlin, Frederick Loewe, Victor Herbert, Harry Warren, Harold Arlen, Jerome Kern, George Gershwin and Ira Gershwin, Richard Rodgers and Lorenz Hart, Oscar Hammerstein, Johnny Mercer, Dorothy Fields, Hoagy Carmicha ...
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