The Eveready Hour
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The Eveready Hour
''The Eveready Hour'' was the first sponsor (commercial), commercially sponsored variety program in the history of broadcasting. It premiered December 4, 1923 (or, according to other sources, November 4, 1923, or February 12, 1924), on WFAN, WEAF Radio in New York City. As radio's first sponsored network program, it was paid for by the National Carbon Company, which at the time owned Eveready Battery. The host for many years was the banjo-playing vocalist Wendell Hall, "The Red Headed Music Maker", who wrote the popular "It Ain't Gonna Rain No Mo'" (Victor Records). Hall was married on ''The Eveready Hour'' in 1924. History The program started locally on radio station WEAF in New York City in December 1923. The idea for the program came when the National Carbon Company's George Furness tuned in WJZ that summer and heard Edgar White Burrill reading Ida M. Tarbell's ''He Knew Lincoln''. Envisioning the unexplored possibilities of radio programming and advertising, Furness became the ...
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Eveready Hour 11-4-1924 WEAF
Eveready Everready, or Ever Ready may refer to: * Eveready Battery Company, a U.S. battery manufacturer which became Energizer Holdings ** Eveready Industries India, an Indian battery manufacturer in Kolkata that once was owned by the US company ** Eveready East Africa, is a Kenyan manufacturer and marketer of battery brands and an affiliate of the American Eveready Company * British Ever Ready Electrical Company, a British battery manufacturer that later became a subsidiary of Energizer Holdings * Eveready Inc., a now defunct Canadian oil and industrial services company *'' Everready (The Religion)'', an album by Tech N9ne * Ever-Ready, a brand of the American Safety Razor Company See also *''Eveready Harton in Buried Treasure ''"Buried Treasure" Featuring Eveready Harton'', also known as ''Pecker Island'', is an American adult animated pornographic cartoon short film made in the United States in 1928 or 1929. It depicts the sexual adventures of Eveready Harton (a pu ...
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