The Elevation Group
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The Elevation Group
The Elevation Group is a music, sports and event management and production company based in the United States. The firm started in November 2002 following the acquisition, by Steve Lindecke and Denny Young, of IMG Motorsports from Mark McCormack’s IMG. Today, the firm focuses on music artist management, concert and festival production and sports marketing. Elevation is based in Cleveland, Ohio United States with additional personnel spread across offices located in Charlotte, Detroit and New York. Early history (2003–2006) IMG senior executives, Denny Young and Steve Lindecke, formed Elevation Management LLC in November 2002. The cornerstones of Elevation were the acquisitions of IMG Motorsports and a number of IMG-operated events. Young and Lindecke also had plans for growth in the music business and in early 2003, Elevation created a joint venue with Allen Shapiro and the Mosaic Media Group. The Elevation/MMG partnership produced the Orchestrated Concert Series featuring ac ...
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Sports
Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, through casual or organized participation, improve participants' physical health. Hundreds of sports exist, from those between single contestants, through to those with hundreds of simultaneous participants, either in teams or competing as individuals. In certain sports such as racing, many contestants may compete, simultaneously or consecutively, with one winner; in others, the contest (a ''match'') is between two sides, each attempting to exceed the other. Some sports allow a "tie" or "draw", in which there is no single winner; others provide tie-breaking methods to ensure one winner and one loser. A number of contests may be arranged in a tournament producing a champion. Many sports leagues make an annual champion by arranging games in a ...
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Jewel (singer)
Jewel Kilcher (born May 23, 1974) is an American singer-songwriter, actress, and author. She has received four Grammy Award nominations and, as of 2021, has sold over 30 million albums worldwide. Jewel was raised near Homer, Alaska, where she grew up singing and yodeling as a duo with her father, a local musician. At age fifteen, she received a partial scholarship at the Interlochen Arts Academy in Michigan, where she studied operatic voice. After graduating, she began writing and performing at clubs and coffeehouses in San Diego, California. Based on local media attention, she was offered a recording contract with Atlantic Records, which released her debut album, ''Pieces of You'', in 1995; it went on to become one of the best-selling debut albums of all time, going 12-times platinum. The debut single from the album, "Who Will Save Your Soul", peaked at number 11 on the ''Billboard'' Hot 100; two others, " You Were Meant for Me" and "Foolish Games", reached number two on the Ho ...
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Wrigley Company
The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational chewing gum (Wrigley's gum) company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois. Wrigley's is wholly owned by Mars, Incorporated, and, along with Mars chocolate bars and other candy products, makes up Mars Wrigley Confectionery. It is the largest manufacturer and marketer of chewing gum in the world. The company currently sells its products in over 180 countries and districts, operates in over 50 countries, and has 21 production facilities in 14 countries including the United States, Mexico, Spain, the United Kingdom, France, the Czech Republic, Colombia, Poland, Russia, China, India, Japan, Kenya, Australia, and New Zealand. History The company was founded on April 1, 1891, in Chicago, Illinois by William Wrigley Jr. Wrigley's gum was traditionally made out of chicle, sourced largely from Latin America. In 1952, in response to Decree 900, land reforms ...
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Snickers
Snickers is a chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate. The annual global sales of Snickers was over $3 billion . In the United Kingdom, Snickers was sold under the brand name Marathon until 1990. A Marathon retro edition was sold exclusively at Morrisons for three months in 2020. History In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating. The bar was marketed under the name "Marathon" in the UK and Ireland until 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s which was similar to the UK's Curly Wurly). There are also several other Snickers products such as Snickers mini, dark chocolate, ice cream bars, Sn ...
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Dale Jarrett
Dale Arnold Jarrett (born November 26, 1956) is a former American race car driver and current commentator for NBC. He is best known for winning the Daytona 500 three times (in 1993, 1996, and 2000) and winning the NASCAR Winston Cup Series championship in 1999. He is the son of 2-time Grand National Champion Ned Jarrett, younger brother of Glenn Jarrett, father of former driver Jason Jarrett, and cousin of Todd Jarrett. In 2007, Jarrett joined the ESPN/ABC broadcasting team as an announcer in select Nationwide Series races. In 2008, after retiring from driving following the 2008 Food City 500, he joined ESPN permanently as the lead racing analyst replacing Rusty Wallace. In 2015, Jarrett became a part of the NBC Sports Broadcasting Crew for NASCAR events. He was inducted in the 2014 class of the NASCAR Hall of Fame. Early life and education Jarrett was born on November 26, 1956 in Conover, North Carolina, the middle child of Ned and Martha. Jarrett has an older brother, Glenn; ...
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Daytona 500
The Daytona 500 is a NASCAR Cup Series motor race held annually at Daytona International Speedway in Daytona Beach, Florida. It is the first of two Cup races held every year at Daytona, the second being the Coke Zero Sugar 400, and one of three held in Florida, with the annual fall showdown Dixie Vodka 400 being held at Homestead south of Miami. From 1988 to 2019, it was one of the four restrictor plate races on the Cup schedule. The inaugural Daytona 500 was held in 1959 coinciding with the opening of the speedway and since 1982, it has been the season-opening race of the Cup series. The Daytona 500 is regarded as the most important and prestigious race on the NASCAR calendar, carrying by far the largest purse. Championship points awarded are equal to that of any other NASCAR Cup Series race. It is also the series' first race of the year; this phenomenon is unique in sports, which tend to have championships or other major events at the end of the season rather than the start. F ...
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NASCAR Cup Series
The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, when the series began leasing its naming rights to the R. J. Reynolds Tobacco Company, it was referred to as the NASCAR Winston Cup Series (1971–2003). A similar deal was made with Nextel in 2003, and it became the NASCAR Nextel Cup Series (2004–2007). Sprint acquired Nextel in 2005, and in 2008 the series was renamed the NASCAR Sprint Cup Series (2008–2016). In December 2016, it was announced that Monster Energy would become the new title sponsor, and the series was renamed the Monster Energy NASCAR Cup Series (2017–2019). In 2019, NASCAR rejected Monster's offer to extend the current naming rights deal beyond the end of the season. NASCAR subsequently announced its move to a new tiered sponsorship model beginning with the 202 ...
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Gil De Ferran
Gil de Ferran (born November 11, 1967 in Paris, France) is a French-born Brazilian professional racing driver and team owner. De Ferran was the 2000 and 2001 Champ Car champion driving for Team Penske and the winner of the 2003 Indianapolis 500. He also finished runner-up in the American Le Mans Series LMP1 class in 2012, with his own de Ferran Motorsports. Early career Inspired by the success of fellow Brazilian Emerson Fittipaldi, de Ferran began his career in kart racing in the early 1980s. He graduated to Formula Ford level in 1987 and Formula Three in 1991. Driving for Edenbridge Racing, De Ferran finished the 1991 British Formula Three season in third, only behind Rubens Barrichello and David Coulthard. For the 1992 season, De Ferran moved to Paul Stewart Racing and won the title, scoring seven wins in the process. 1993 and 1994 were spent driving for Paul Stewart Racing in International Formula 3000. De Ferran finished fourth in the series in 1993 and then took the c ...
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Jason Leffler
Jason Charles Leffler (September 16, 1975 – June 12, 2013) was an American professional open-wheel and stock car racing driver. Leffler began racing in the open-wheel ranks, competing in the 2000 Indianapolis 500 before moving to primarily NASCAR competition. He died from injuries sustained in a 410 sprint car race at Bridgeport Speedway in Bridgeport, New Jersey. Racing career Open wheel career Leffler began his career racing midget cars in the USAC series, where he won three consecutive midget championships from 1997 and 1999, as well as the Silver Crown series championship in 1998. He was the third driver to win three consecutive midget car championships. He won the Hut Hundred and Belleville Nationals in 1997, and the Turkey Night Grand Prix and Copper Classic in 1999. He won his second Turkey Night Grand Prix in 2005. Roger Penske met Leffler at the 1998 Hut 100. Leffler's success also caught the attention of Joe Gibbs Racing, a team which had previously signed ...
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Steve Park
Stephen Park (born August 23, 1967) is an American former professional stock car racing driver. He won races in NASCAR's two top Northeast touring series ( Modified and K&N East) and all three national divisions (Truck, Busch, Cup Series). Park was born in East Northport, New York as the youngest of four sons. Park began racing not in an entry-level class, but in NASCAR Modifieds on Long Island of longtime National Modified Championship contender Bob Park. After establishing himself in weekly Modified racing at Riverhead Raceway, he advanced to the Featherlite Modified Series. He won several races and became a championship contender before moving on to the Busch Series. He won twice in NASCAR's highest division, but injuries derailed his Cup Series career. NASCAR career 1996–1997 Park was first hired by seven-time Winston Cup Champion Dale Earnhardt in 1996. Initially, Park refused to return Dale's phone messages, who was calling with interest to hire Park, thinking his fri ...
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NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and his son, Jim France, has been the CEO since August 2018. The company is headquartered in Daytona Beach, Florida. Each year, NASCAR sanctions over 1,500 races at over 100 tracks in 48 US states as well as in Canada, Mexico, Brazil and Europe. History Early stock car racing In the 1920s and 1930s, Daytona Beach supplanted France and Belgium as the preferred location for world land speed records. After a historic race between Ransom Olds and Alexander Winton in 1903, 15 records were set on what became the Daytona Beach Road Course between 1905 and 1935. Daytona Beach had become synonymous with fast cars in 1936. Drivers raced on a course, consisting of a stretch of beach as one straightaway, and a narrow blacktop beachfront highway, Florid ...
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Dick Clark's New Year's Rockin' Eve
''Dick Clark's New Year's Rockin' Eve'' (''NYRE'') is an annual New Year's Eve television special broadcast by ABC. The special broadcasts primarily from New York City's Times Square and prominently features coverage of its annual ball drop event, along with live and pre-recorded musical performances by popular musicians from Times Square and Hollywood. Since 2016–17, the special has regularly included performances and coverage of midnight festivities from New Orleans in the Central Time Zone as well. Its creator and namesake was the entertainer Dick Clark, who conceived ''New Year's Rockin' Eve'' as a younger-skewing competitor to Guy Lombardo's popular and long-running New Year's Eve big band broadcasts on CBS. The special first aired on December 31, 1972; its first two editions were broadcast by NBC, and hosted by Three Dog Night and George Carlin, respectively, with Clark anchoring coverage from Times Square. In 1974–75, the program moved to its current home of ABC, an ...
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