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The Dip
''The Dip: A Little Book That Teaches You When to Quit (and When to Stick)'' (2007) is the tenth published book by former dot com executive Seth Godin. It is a 76 page book that illustrates the concept of "the dip"—a temporary setback that can be overcome with persistence—and how to recognize if you are within one worth pushing through or one where you should quit. Background The rough idea for ''The Dip'' first materialized on Godin's blog.The Dip: A New Book Coming From Seth Godin on ''800-CEO-READ''. January 22, 2007. On an entry titled "The four curves of want and get," Godin shows four curves representing patterns of adoption. ''Seth's Blog''. June 24, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Seth Godin
Seth W. Godin is an American author and former dot com business executive. Background After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne (named in jest after the fictional Yoyodyne in ''The Adventures of Buckaroo Banzai Across the 8th Dimension''). After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing. Business ventures Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published ''Permission Marketing: Turning strangers into friends and friends into customers''. In 1998, he sold Yoyodyne to Yahoo! for about $30 million [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Times Best Seller List
''The New York Times'' Best Seller list is widely considered the preeminent list of best-selling books in the United States. John Bear, ''The #1 New York Times Best Seller: intriguing facts about the 484 books that have been #1 New York Times bestsellers since the first list, 50 years ago'', Berkeley: Ten Speed Press, 1992. Since October 12, 1931, ''The New York Times Book Review'' has published the list weekly. In the 21st century, it has evolved into multiple lists, grouped by genre and format, including fiction and non-fiction, hardcover, paperback and electronic. The list is based on a proprietary method that uses sales figures, other data and internal guidelines that are unpublished—how the ''Times'' compiles the list is a trade secret. In 1983 (as part of a legal argument), the ''Times'' stated that the list is not mathematically objective but rather editorial content. In 2017, a ''Times'' representative said that the goal is that the lists reflect authentic best selle ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guy Kawasaki
Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word ''evangelist'' in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general. From March 2015 until December 2016, Kawasaki sat on the Wikimedia Foundation board of trustees, the non-profit operating entity of Wikipedia. Kawasaki has also written fifteen books, including ''The Macintosh Way'' (1990), ''The Art of the Start'' (2004), and ''Wise Guy: Lessons from a Life'' (2019). Early life Guy Kawasaki was born in Honolulu, Hawaii to Duke Takeshi Kawasaki (d. 2015) and Aiko Kawasaki. His family lived in an area outside Honolulu called Kalihi Valley. His father, Duke, once served as a fireman, real estate broker, state senator, and government ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Long Tail
In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having many occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc. The term is often used loosely, with no definition or an arbitrary definition, but precise definitions are possible. In statistics, the term ''long-tailed distribution'' has a narrow technical meaning, and is a subtype of heavy-tailed distribution. Intuitively, a distribution is (right) long-tailed if, for any fixed amount, when a quantity exceeds a high level, it almost certainly exceeds it by at least that amount: large quantities are probably even larger. Note that there is no sense of ''the'' "long tail" of a distribution, but only the ''property'' of a distribution being long-tailed. In business, the term ''long tail'' is applied to rank-size distributions or rank-fre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chris Anderson (writer)
Chris Anderson (born July 9, 1961) is an English-American author and entrepreneur. He was with ''The Economist'' for seven years before joining ''Wired'' magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, '' The Long Tail: Why the Future of Business Is Selling Less of More''. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company. Life and work Early life Anderson was born in London. His family moved to the United States, when he was five. He enrolled for a degree program in physics from George Washington University and went on to study quantum mechanics and science journalism at the University of California, Berkeley. He later did research at Los Alamos National Laboratory. Career He began his career with a six-year period as editor at the two scientific journals, ''Nature'' and ''Science''. He then joined ''The Economist'' in 1994, whe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Entrepreneur Magazine
''Entrepreneur'' is an American magazine and website that carries news stories about entrepreneurship, small business management, and business. The magazine was first published in 1977. It is published by ''Entrepreneur Media Inc''., headquartered in Irvine, California. The magazine publishes 10 issues annually, available through subscription and on newsstands. It is or has been published under license internationally in Mexico, Russia, India, Hungary, the Philippines, South Africa, and others. Its editor-in-chief is Jason Feifer and its owner is Peter Shea. History Every year since 1979, ''Entrepreneur'' has published a list of its top 500 franchising, franchise companies. The magazine also published many other lists and awards, one of the most prominent being the Entrepreneur 360 formed to identify businesses mastering the art and science of growing a business. Companies are evaluated based on the analysis of 50-plus data points organized into five pillars: Revenue and Customers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brandweek
''Brandweek'' is a three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011. Profile Brandweek is a part of Adweek, covering the advertising and marketing industry. Brandweek, Mediaweek, and Adweek are owned by Beringer Capital, a Toronto-based private equity firm that invests in digital media and marketing services. History First published in 1986 as Adweek's Marketing Week, the publication changed its name to ''Brandweek'' in 1992 after facing a legal threat from the UK's ''Marketing Week'' magazine. The publication was part of the Adweek Media Group of magazines owned by The Nielsen Company. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing. In April 2011 ''Brandweek'' ceased its continuous print run as a distinct print magazine and was folded into ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
South China Morning Post
The ''South China Morning Post'' (''SCMP''), with its Sunday edition, the ''Sunday Morning Post'', is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunningham, it has remained Hong Kong's newspaper of record since British colonial rule. Editor-in-chief Tammy Tam succeeded Wang Xiangwei in 2016. The ''SCMP'' prints paper editions in Hong Kong and operates an online news website. The newspaper's circulation has been relatively stable for years—the average daily circulation stood at 100,000 in 2016. In a 2019 survey by the Chinese University of Hong Kong, the ''SCMP'' was regarded relatively as the most credible paid newspaper in Hong Kong. The ''SCMP'' was owned by Rupert Murdoch's News Corporation from 1986 until it was acquired by Malaysian real estate tycoon Robert Kuok in 1993. On 5 April 2016, Alibaba Group acquired the media properties of the SCMP Group, including the ''SCMP''. In January 2017, former D ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Post
The ''National Post'' is a Canadian English-language broadsheet newspaper available in several cities in central and western Canada. The paper is the flagship publication of Postmedia Network and is published Mondays through Saturdays, with Monday released as a digital e-edition only.National Post to eliminate Monday print edition , June 19, 2017. Retrieved June 28, 2017 The newspaper is distributed in the provinces of , |
The Miami Herald
The ''Miami Herald'' is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-Dade County and the Miami metropolitan area, several miles west of Downtown Miami.Contact Us " ''Miami Herald''. Retrieved January 24, 2014. "The Miami Herald 3511 NW 91 Ave. Miami, FL 33172" - While the address says "Miami, FL", the location is actually in Doral. Se this map of Miami-Dade County municipalities an the City of Doral land ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
USA Today
''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virginia. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally. The paper's dynamic design influenced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, Infographic, informational graphics, and inclusion of popular culture stories, among other distinct features. With an average print circulation of 159,233 as of 2022, a digital-only subscriber base of 504,000 as of 2019, and an approximate daily readership of 2.6 million, ''USA Today'' is ranked as the first by circulation on the list of newspapers in the United States. It has been shown to maintain a generally center-left audience, in regards to political persuasion. ''US ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blog
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog''. The emergence and growth of blogs i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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