The Daniel Plan
Christian diet programs are books and other name-brand products promoting weight-loss diets and other diets that the authors believe are consistent with Christian rules and values. They may borrow elements from Jewish dietary laws, the Bible, modern nutrition science, or other sources. Christian diet and exercise programs became popular in the 1970s. They differ from historical, non-commercial Christian dietary traditions, such as not eating meat on Fridays. Annual revenues in excess of US$1 billion have been estimated for the US market. Christian diet books have been bestsellers in the US religion market. Some have complex marketing programs, with spinoffs, in-person meetings, commercially produced dietary supplements, and other ways to generate revenue. Characteristics Most Christian diet programs are calorie-reduction and exercise programs that have a veneer of Christian behavior over the surface. Exercise classes feature contemporary Christian music instead of secul ...
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Name-brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, ...
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