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The Craftory
The Craftory is a British-American venture capital fund headquartered in Piccadilly, London, and also based in San Francisco. Launched in early 2018 by Ernesto Schmitt and Elio Leoni Sceti as an alternative to traditional venture capital, it focuses on cause-driven investment in the consumer goods sector, investing in companies that positively impact the categories they serve. As of 2022, The Craftory has more than $600 million in permanent, early stage and growth capital (Series A, Series B etc.) to back ' challenger brands'. The company is the first UK based B Corp fund, and in 2020 ''Forbes'' characterised the company as investing in companies 'disrupting the planet for good'. History The Craftory was founded in 2018 by Elio Leoni Sceti, who was formerly head of the Iglo Group and music publisher EMI, and Ernesto Schmitt – a serial entrepreneur (Beamly, DriveTribe, Fabula AI). The Craftory's initial focus was specifically investing in new, digitally-activated consumer good ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Limited Liability Company
A limited liability company (LLC for short) is the US-specific form of a private limited company. It is a business structure that can combine the pass-through taxation of a partnership or sole proprietorship with the limited liability of a corporation. An LLC is not a corporation under state law; it is a legal form of a company that provides limited liability to its owners in many jurisdictions. LLCs are well known for the flexibility that they provide to business owners; depending on the situation, an LLC may elect to use corporate tax rules instead of being treated as a partnership, and, under certain circumstances, LLCs may be organized as not-for-profit. In certain U.S. states (for example, Texas), businesses that provide professional services requiring a state professional license, such as legal or medical services, may not be allowed to form an LLC but may be required to form a similar entity called a professional limited liability company (PLLC). An LLC is a hybrid le ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DriveTribe
DriveTribe is a Social networking service, social networking platform founded as an online hub for auto enthusiast content and digital socialising. Founded by presenters Jeremy Clarkson, James May and Richard Hammond alongside entrepreneur Ernesto Schmitt, the platform was characterised by their use of themed 'tribes', which allowed users to join groups of enthusiasts with similar interests. The platform scaled rapidly, and by 2018 it had 10 million daily active users and 140 million monthly users across its platforms. By 2022, DriveTribe shifted to social media only. The brand continues to operate through its social media accounts, and its YouTube channel with over 2.2 million subscribers as of August 2022. Tribes Tribes were categorisations and themes, allowing users to find the content most relevant to their area of interest. These range from Tribes dedicated to particular makes and models, to Tribes about road trips, engineering, and even remote-controlled cars. The webs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Challenger Brand
A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are categorised by a mindset which sees they have business ambitions beyond conventional resources, and an intent to bring change to an industry. The establishment brand is the antithesis to the challenger brand, the market leader being the primary example of an establishment brand. Virgin Atlantic, BrewDog, Tyrells, innocent, Uber and Airbnb are all considered classic examples of a challenger brand. The Challenger Project is a study into challenger brands and how they grow and succeed. Types of challenger brand 'Overthrow II: 10 strategies from the new wave of challengers', written by Adam Morgan and Malcolm Devoy, outlines ten types of challenger brand. Missionary A challenger brand looking to change something that is wrong or unfair in the world, and wearing that strong sense of purpose on its sleeve. Examples include Tony's Chocolonely and Patagonia. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Challenger Brand
A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are categorised by a mindset which sees they have business ambitions beyond conventional resources, and an intent to bring change to an industry. The establishment brand is the antithesis to the challenger brand, the market leader being the primary example of an establishment brand. Virgin Atlantic, BrewDog, Tyrells, innocent, Uber and Airbnb are all considered classic examples of a challenger brand. The Challenger Project is a study into challenger brands and how they grow and succeed. Types of challenger brand 'Overthrow II: 10 strategies from the new wave of challengers', written by Adam Morgan and Malcolm Devoy, outlines ten types of challenger brand. Missionary A challenger brand looking to change something that is wrong or unfair in the world, and wearing that strong sense of purpose on its sleeve. Examples include Tony's Chocolonely and Patagonia. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reuters
Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was established in London in 1851 by the German-born Paul Reuter. It was acquired by the Thomson Corporation of Canada in 2008 and now makes up the media division of Thomson Reuters. History 19th century Paul Reuter worked at a book-publishing firm in Berlin and was involved in distributing radical pamphlets at the beginning of the Revolutions in 1848. These publications brought much attention to Reuter, who in 1850 developed a prototype news service in Aachen using homing pigeons and electric telegraphy from 1851 on, in order to transmit messages between Brussels and Aachen, in what today is Aachen's Reuters House. Reuter moved to London in 1851 and established a news wire agency at the London Royal Exchange. Headquartered in London, Reuter' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Exame
''Exame'' is a fortnightly magazine specializing in economics, business, politics and technology published by Editora Abril, in São Paulo, Brazil. It reports news, reviews and tips about business, sales, investments, economics, environment, technology and marketing. Launched in 1967, it is the leading business magazine in Brazil. Exame has a circulation of about 200.000 copies with 160,000 subscribers. 70 journalists, designers, revisers and photographers work for the paper. Its headquarters is located in São Paulo with offices in Rio de Janeiro, Brasília and New York City. A publication with same title and masthead is published under licence of Editora Abril in Angola. Business magazines with the same title exist also in Portugal, (Portugal). there published by |
GP Investments
GP Investments (also GP Investimentos), is a leading alternative investment firm in Latin America with a strong presence in asset management, principally private equity funds. The firm's shares are listed on the Luxembourg Stock Exchange and trade on BM&FBovespa, the Brazilian Stock Exchange, via Brazilian Depositary Receipts (BDRs). Since its foundation in 1993, GP Investments has raised US$5 billion from investors worldwide and has completed investments in more than 50 companies in 15 different industries. GP Investments is based in Hamilton, Bermuda. The firm also has offices in São Paulo, Brazil, New York City, United States, and Zurich, Switzerland. History 1993 to 2005 GP Investments was founded in 1993 to focus on investments in Latin America, what was at that point a nascent market in private equity. In 1994, GP raised its first investment fund with US$500 million of investor capital which it followed up with its US$800 million successor fund, GP Capital Partners II ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CNBC
CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk shows, investigative reports, documentaries, infomercials, reality shows, and other programs at all other times. Along with Fox Business and Bloomberg Television, it is one of the three major business news channels. It also operates a website and mobile apps, whereby users can watch the channel via streaming media, and which provide some content that is only accessible to paid subscribers. CNBC content is available on demand on smart speakers including Amazon Echo devices with Amazon Alexa, Google Home and app devices with Google Assistant, and on Apple Siri voice interfaces including iPhones. Many CNBC TV shows are available as podcasts for on-demand listening. Graphics are designed by Sweden-based Magoo 3D studios. CNBC is a divisi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E-marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Financial Times
The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nikkei, with core editorial offices across Britain, the United States and continental Europe. In July 2015, Pearson sold the publication to Nikkei for £844 million (US$1.32 billion) after owning it since 1957. In 2019, it reported one million paying subscriptions, three-quarters of which were digital subscriptions. The newspaper has a prominent focus on financial journalism and economic analysis over generalist reporting, drawing both criticism and acclaim. The daily sponsors an annual book award and publishes a " Person of the Year" feature. The paper was founded in January 1888 as the ''London Financial Guide'' before rebranding a month later as the ''Financial Times''. It was first circulated around metropolitan London by James Sherid ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include ''Fortune'' and ''Bloomberg Businessweek''. ''Forbes'' has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the America's Wealthiest Celebrities, of the world's top companies (the Forbes Global 2000), Forbes list of the World's Most Powerful People, and The World's Billionaires. The motto of ''Forbes'' magazine is "Change the World". Its chair and editor-in-chief is Steve Fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
City A
A city is a human settlement of notable size.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Routledge. It can be defined as a permanent and densely settled place with administratively defined boundaries whose members work primarily on non-agricultural tasks. Cities generally have extensive systems for housing, transportation, sanitation, utilities, land use, production of goods, and communication. Their density facilitates interaction between people, government organisations and businesses, sometimes benefiting different parties in the process, such as improving efficiency of goods and service distribution. Historically, city-dwellers have been a small proportion of humanity overall, but following two centuries of unprecedented and rapid urbanization, more than half of the world population now lives in cities, which has had profound consequences for g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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