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The Bubble Project
The Bubble Project, as proclaimed by its manifesto, aims to counteract corporate marketing and advertisement messages in public spaces. The project was conceived by Ji Lee, an artist and art director who originally printed 15,000 stickers that look like speech bubbles used in comic strips. He posts these blank speech bubbles on top of advertisements throughout New York City allowing anyone who sees them to write in their comments and thoughts. By filling in the bubbles people engage in the project and transform "the corporate monologue into an open dialogue". The Bubble Project quickly gained popularity and independent efforts have sprung up in other parts of the world in countries such as Italy or Argentina. On June 1, 2006, a book written by Lee was released. It explains the whole idea behind the project and shows the best pictures taken in the first 4 years, showing the results of the project. See also *Culture jamming Culture jamming (sometimes also guerrilla communica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Manifesto
A manifesto is a published declaration of the intentions, motives, or views of the issuer, be it an individual, group, political party or government. A manifesto usually accepts a previously published opinion or public consensus or promotes a new idea with prescriptive notions for carrying out changes the author believes should be made. It often is political, social or artistic in nature, sometimes revolutionary, but may present an individual's life stance. Manifestos relating to religious belief are generally referred to as creeds or, a confession of faith. Etymology It is derived from the Italian word ''manifesto'', itself derived from the Latin ''manifestum'', meaning clear or conspicuous. Its first recorded use in English is from 1620, in Nathaniel Brent's translation of Paolo Sarpi's ''History of the Council of Trent'': "To this citation he made answer by a Manifesto" (p. 102). Similarly, "They were so farre surprised with his Manifesto, that they would never ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Serv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ji Lee
Ji Lee is Executive Vice President of the Global Marketing Center at Samsung Electronics in Korea and former Creative Director at Facebook, Google, and the advertising agency Droga5. Lee's wide range of works covers the fields of advertising, graphic design, marketing, product design, street art, animation, installation, and video. Lee is known for his personal projects such as the Bubble Project, Word as Image, and Drawings for My Grandchildren, and has been giving public speeches on the “Power of Personal Projects.” Lee was named one of America's 50 most influential designers by Fast Company in 2011. Lee’s work has appeared in the New York Times, BBC, ABC News, The Guardian, and Wired. Lee's the author of four books. Early life Lee was born in Seoul, South Korea, in 1971. He moved to Brazil when he was 10 and later moved to New York City to study at Parsons School of Design. He ended up graduating with a degree in communication and graphic design. Bubble Project Among t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sticker
A sticker is a type of label: a piece of printed paper, plastic, vinyl, or other material with temporary or permanent pressure sensitive adhesive on one side. It can be used for decoration or for functional purposes, depending on the situation. Stickers can come in many different shapes and sizes and also vary widely in color and design. They are often adhered to items such as lunchboxes, paper, lockers, notebooks, walls, cars, windows, used as name tags, and so on. The term "sticker price" refers to the historic practice of adhering a large sticker to the window of a new car listing its base price, options, shipping charges, etc. (from which a discount was often negotiated). History R. Stanton Avery is credited with creating the first self-adhesive sticker in 1935. Use Stickers are very widely used when an object requires identification with a word or idea. Brand stickers may be attached to products to label these products as coming from a certain company. They ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Speech Bubbles
Speech balloons (also speech bubbles, dialogue balloons, or word balloons) are a graphic convention used most commonly in comic books, comics, and cartoons to allow words (and much less often, pictures) to be understood as representing a character's speech or thoughts. A formal distinction is often made between the balloon that indicates speech and the one that indicates thoughts; the balloon that conveys thoughts is often referred to as a thought bubble or conversation cloud. History One of the earliest antecedents to the modern speech bubble were the "speech scrolls", wispy lines that connected first-person speech to the mouths of the speakers in Mesoamerican art between 600 and 900 AD. Earlier, paintings, depicting stories in subsequent frames, using descriptive text resembling bubbles-text, were used in murals, one such example witten in Greek, dating to the 2nd century, found in Capitolias, today in Jordan. In Western graphic art, labels that reveal what a picture ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Comic Strips
A comic strip is a sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often serialized, with text in balloons and captions. Traditionally, throughout the 20th and into the 21st century, these have been published in newspapers and magazines, with daily horizontal strips printed in black-and-white in newspapers, while Sunday papers offered longer sequences in special color comics sections. With the advent of the internet, online comic strips began to appear as webcomics. Strips are written and drawn by a comics artist, known as a cartoonist. As the word "comic" implies, strips are frequently humorous. Examples of these gag-a-day strips are '' Blondie'', ''Bringing Up Father'', ''Marmaduke'', and '' Pearls Before Swine''. In the late 1920s, comic strips expanded from their mirthful origins to feature adventure stories, as seen in ''Popeye'', ''Captain Easy'', ''Buck Rogers'', ''Tarzan'', and '' Terry and the Pira ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous megacities, and over 58 million people live within of the city. New York City is a global cultural, financial, entertainment, and media center with a significant influence on commerce, health care and life sciences, research, technology, education, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical region. Italy is also considered part of Western Europe, and shares land borders with France, Switzerland, Austria, Slovenia and the enclaved microstates of Vatican City and San Marino. It has a territorial exclave in Switzerland, Campione. Italy covers an area of , with a population of over 60 million. It is the third-most populous member state of the European Union, the sixth-most populous country in Europe, and the tenth-largest country in the continent by land area. Italy's capital and largest city is Rome. Italy was the native place of many civilizations such as the Italic peoples and the Etruscans, while due to its central geographic location in Southern Europe and the Mediterranean, the country has also historicall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Argentina
Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, the fourth-largest country in the Americas, and the eighth-largest country in the world. It shares the bulk of the Southern Cone with Chile to the west, and is also bordered by Bolivia and Paraguay to the north, Brazil to the northeast, Uruguay and the South Atlantic Ocean to the east, and the Drake Passage to the south. Argentina is a federal state subdivided into twenty-three provinces, and one autonomous city, which is the federal capital and largest city of the nation, Buenos Aires. The provinces and the capital have their own constitutions, but exist under a federal system. Argentina claims sovereignty over the Falkland Islands, South Georgia and the South Sandwich Islands, and a part of Antarctica. The earliest recorded human presen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Culture Jamming
Culture jamming (sometimes also guerrilla communication) is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of mass society. Culture jamming employs techniques originally associated with Letterist International, and later Situationist International known as ''détournement.'' It uses the language and rhetoric of mainstream culture to subversively critique the social institutions that produce that culture. Tactics include editing company logos to critique the respective companies, products, or concepts they represent, or wearing fashion statements that criticize the current fashion trends by deliberately clashing with them.Boden, Sharon and Williams, Simon J. (2002) "Consumption and Emotion: The Romantic Ethic Revisited", Sociology 36(3):493–512 Culture jamming often entails using mass media to pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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