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Target Rating Point
A target rating point (TRP) (or television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target audience population size. In the particular case of television, a device is attached to the TV set in a few thousand viewers' houses to measure impressions. These numbers are treated as a sample from the overall TV owners in different geographical and demographic sectors. Using a device, a special code is telecasted during the programme, which records the time and the programme that a viewer watches on a particular day. The average is taken for a 30-day period, which gives the viewership status for the particular channel. This has an average limit between 0-3.0. Target rating points construction Target rating points quantify the gross rated points achieved by an advertisement or campaign among targeted individuals within a larger populatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Central Bureau Of Investigation
The Central Bureau of Investigation (CBI) is the premier investigating agency of India. It operates under the jurisdiction of the Ministry of Personnel, Public Grievances and Pensions. Originally set up to investigate bribery and governmental corruption, in 1965 it received expanded jurisdiction to investigate breaches of central laws enforceable by the Government of India, multi-state organised crime, multi-agency or international cases. The agency has been known to investigate several economic crimes, special crimes, cases of corruption and other cases. CBI is exempted from the provisions of the Right to Information Act. CBI is India's officially designated single point of contact for liaison with the Interpol. The CBI headquarter is located in CGO Complex, near Jawaharlal Nehru Stadium in New Delhi. History Special Police Establishment The Bureau of Investigation traces its origins to the Special Police Establishment (SPE), a Central Government Police force, which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reach (advertising)
In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period. Reach should not be confused with the number of people who will actually be exposed to and consume the advertising, though. It is just the number of people who are exposed to the medium and therefore have an opportunity to see or hear the ad or commercial. Reach may be stated either as an absolute number, or as a fraction of a given population (for instance 'TV households', 'men' or 'those aged 25–35'). For any given viewer, they have been "reached" by the work if they have viewed it at all (or a specified amount) during the specified period. Multiple viewings by a single member of the audience in the cited period do not increase reach; however, media people use the term effective reach to describe the quality of exposure. Effective reach and reach are two different measurements for a targ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gross Rating Point
In advertising, a gross rating point (GRP) measures impact. GRPs help answer ''how often'' "must someone see it before they can readily recall it" and "how many times" does it take before the desired outcome occurs. Overview Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. It quantifies impressions as a percentage of the target population, multiplied by frequency. This percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly defined target audience.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoinCom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Effective Frequency
In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. The subject on effective frequency is quite controversial. Many people have their own definition on what this phrase means. There are also numerous studies with their own theories or models as to what the correct number is for effective frequency. Various meanings There are several definitions of effective frequency. The following are some key examples: * Advertising Glossary defines effective frequency as "Exposures to an advertising message required to achieve effective communication. Generally expressed as a range below which the exposure is inadequate and above which the exposure is considered wastage." * Business Dictionary defines it as "Advertising, the theory that a consumer has to be exposed to an ad at least three times within a purchasing cycle (time between two consecutive purchases) to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2019 Balakot Airstrike
The 2019 Balakot airstrike was a bombing raid conducted by Indian warplanes on February 26, 2019, in Balakot, Pakistan against an alleged terrorist training camp. Open source satellites imagery has revealed that no targets of consequence were hit. The following day, Pakistan shot down an Indian warplane and took its pilot prisoner. Indian anti-aircraft fire downed an Indian helicopter killing six or seven airmen on board, their deaths receiving perfunctory coverage by Indian media. India claimed that a Pakistani F-16 fighter jet was downed, but that claim has been shown to be false. The airstrike was used by India's ruling party to bolster its patriotic appeal in the general elections of April 2019. The airstrike was conducted by India in the early morning hours of 26 February when Indian warplanes crossed the de facto border in the disputed region of Kashmir and dropped bombs in the vicinity of the town of Balakot in Khyber Pakhtunkhwa province in Pakistan. Pakistan's m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PMO India
The Prime Minister's Office (PMO) ( IAST: ''Pradhānamantrī Kāryālaya'') consists of the immediate staff of the Prime Minister of India, as well as multiple levels of support staff reporting to the Prime Minister. The PMO is headed by the Principal Secretary, currently Pramod Kumar Misra. The PMO was originally called the Prime Minister's Secretariat until 1977, when it was renamed during the Morarji Desai ministry. It is part of the Government of India located in the South Block of the Secretariat Building. History During the tenure of Jawaharlal Nehru as Prime Minister, the then Prime Minister's Secretariat was headed by a Joint Secretary until his death. The post of Principal Secretary to Prime Minister was created during the tenure of Indira Gandhi as Prime Minister. The Principal Secretary to PM is the head of the Prime Minister's Office. Function The PMO provides secretarial assistance to the Prime Minister. It is headed by the Principal Secretary to the Prime Min ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WhatsApp
WhatsApp (also called WhatsApp Messenger) is an internationally available freeware, cross-platform, centralized instant messaging (IM) and voice-over-IP (VoIP) service owned by American company Meta Platforms (formerly Facebook). It allows users to send text and voice messages, make voice and video calls, and share images, documents, user locations, and other content. WhatsApp's client application runs on mobile device A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physica ...s, and can be accessed from computers. The service requires a cellular network, cellular telephone number, mobile telephone number to sign up. In January 2018, WhatsApp released a standalone business app called WhatsApp Business which can communicate with the standard WhatsApp client. The client application was cr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Supreme Court Of India
The Supreme Court of India ( IAST: ) is the supreme judicial authority of India and is the highest court of the Republic of India under the constitution. It is the most senior constitutional court, has the final decision in all legal matters except for personal laws and interstate river disputes, and also has the power of judicial review. The Chief Justice of India is the Head and Chief Judge of the Supreme Court, which consists of a maximum of 34 judges, and has extensive powers in the form of original, appellate and advisory jurisdictions. New judges here are uniquely nominated by existing judges and other branches of government have neglible say as the court follows collegium system for appointments. As the apex and most powerful constitutional court in India, it takes up appeals primarily against verdicts of the High Courts of various states of the Union and other courts and tribunals. It is required to safeguard the fundamental rights of citizens and settles dispute ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
India Today
''India Today'' is a weekly Indian English-language news magazine published by Living Media India Limited. It is the most widely circulated magazine in India, with a readership of close to 8 million. In 2014, ''India Today'' launched a new online opinion-orientated site called the ''DailyO''. History ''India Today'' was established in 1975 by Vidya Vilas Purie (owner of Thompson Press), with his daughter Madhu Trehan as its editor and his son Aroon Purie as its publisher.Bhandare, Namita"70's: The decade of innocence".''Hindustan Times''. Retrieved 29 July 2012. At present, ''India Today'' is also published in Hindi, Tamil, Malayalam and Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S .... The India Today news channel was launched on 22 May 2015. In October 2017, Aroon P ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aaj Tak
''Aaj Tak'' () is an Indian Hindi-language news channel owned by TV Today Network, part of the New Delhi-based media conglomerate Living Media group (India Today Group) Aaj Tak HD On 14 December 2018, Aaj Tak launched India's first Hindi high-definition channel, Aaj Tak HD. Aaj Tak HD broadcasts News & 2 extra Shows like ''Duniya Aaj Tak'' aired from 2019 () covering world news, ''Business Aaj Tak'' aired from 2019 () covering the financial news of India & Worldwide. Aaj Tak HD also broadcast ''Movie Masala'' aired between 2019 & 2020 () covering the news of Bollywood. History Aaj Tak was first broadcast on DD Metro of Doordarshan (DD) in the year 1995. This was then broadcast as a news program of 10 to 20 minutes. Aaj Tak came into existence in December 2000 as an independent news channel and then it became the first complete Hindi news channel in the country to be broadcast twenty four hours. One of the anchors at the time was Surendra Pratap Singh. The tagline for Aaj ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TV Today Network
The TV Today Network is an English-Hindi Indian news television network based in India. It is listed on the BSE and the NSE and consists of the several news channels namely, Aaj Tak (Hindi), India Today Television (English), Good News Today (Hindi), Aaj Tak HD (Hindi) and a approved channel name Aajtak Desh (Multi language). It previously has been a channel named Dilli Aaj Tak (Hindi) and a approved channel named Business Today Television (English) which was never launched at the time, but it was later launched on October 22, 2022. The network is largely owned by the Arun Purie controlled Living Media India Limited ( d.b.a. India Today Group) which publishes ''India Today'' magazine. History ''Newstrack'' The TV Today Network was incorporated in 1988, launching a video magazine called ''Newstrack''. At that time, private television broadcasting was prohibited in India. Himani ChandnaNewstrack – The video magazine that served real issues to news-hungry Indians in DD er ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
