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Tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product. Nomenclature ''Tagline'', ''tag line'', and ''tag'' are American terms. In the U.K. they are called ''end lines'', ''endlines'', or ''straplines''. In Belgium they are called ''baselines''. In France they are ''signatu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
In Space No One Can Hear You Scream
''Alien'' is a 1979 Science fiction film, science fiction horror film directed by Ridley Scott and written by Dan O'Bannon. Based on a story by O'Bannon and Ronald Shusett, it follows the crew of the commercial space tug ''Nostromo'', who, after coming across a mysterious derelict spaceship on an undiscovered moon, find themselves up against Alien (creature in Alien franchise), an aggressive and deadly extraterrestrial set loose on the ''Nostromo''. The film stars Tom Skerritt, Sigourney Weaver, Veronica Cartwright, Harry Dean Stanton, John Hurt, Ian Holm, and Yaphet Kotto. It was produced by Gordon Carroll, David Giler, and Walter Hill (director), Walter Hill through their company Brandywine Productions, and was distributed by 20th Century Fox. Giler and Hill revised and made additions to the script; Shusett was the executive producer. The Alien and its accompanying artifacts were designed by the Swiss artist H. R. Giger, while concept artists Ron Cobb and Chris Foss designed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Slogan
A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The ''Oxford Dictionary of English'' defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience. Etymology The word slogan is derived from ''slogorn'' which was an Anglicisation of the Scottish Gaelic and Irish language, Irish ''sluagh-ghairm'' (''sluagh'' "army", "host" + ''gairm'' "cry").Merriam-Webster (2003), p. 1174. Irish Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Fly (1986 Film)
''The Fly'' is a 1986 American science fiction horror film directed and co-written by David Cronenberg. Produced by Brooksfilms and distributed by 20th Century Fox, the film stars Jeff Goldblum, Geena Davis and John Getz. Loosely based on George Langelaan's 1957 short story of the same name and the 1958 film of the same name, ''The Fly'' tells of an eccentric scientist who, after one of his experiments goes wrong, slowly turns into a fly-hybrid creature. The score was composed by Howard Shore and the make-up effects were created by Chris Walas, along with makeup artist Stephan Dupuis. ''The Fly'' was released on August 15, 1986, to massive acclaim by critics and audiences, with praise mainly regarding the special effects and Goldblum's performance. It grossed $60.6 million at the box office against its $9 million budget, becoming the largest commercial success of Cronenberg's career. Walas and Dupuis' work on the film resulted in their winning an Academy Award for Best Makeu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greta Garbo
Greta Garbo (born Greta Lovisa Gustafsson; 18 September 1905 – 15 April 1990) was a Swedish-American actress. Regarded as one of the greatest screen actresses, she was known for her melancholic, somber persona, her film portrayals of tragedy, tragic characters, and her subtle and understated performances. In 1999, the American Film Institute ranked Garbo fifth on its list of the AFI's 100 Years...100 Stars, greatest female stars of classic Hollywood cinema. Garbo launched her career with a secondary role in the 1924 Swedish film ''The Saga of Gosta Berling, The Saga of Gösta Berling''. Her performance caught the attention of Louis B. Mayer, chief executive of Metro-Goldwyn-Mayer (MGM), who brought her to Hollywood in 1925. She stirred interest with her first American silent film, ''Torrent (1926 film), Torrent'' (1926). Garbo's performance in ''Flesh and the Devil'' (1927), her third movie, made her an international star. In 1928, Garbo starred in ''A Woman of Affairs,'' which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Star Wars (film)
''Star Wars'' (retroactively titled ''Star Wars: Episode IV – A New Hope'') is a 1977 American epic space opera film written and directed by George Lucas, produced by Lucasfilm and distributed by 20th Century Fox. It is the first film in the '' Star Wars'' film series and fourth chronological chapter of the " Skywalker Saga". Set "a long time ago" in a fictional universe where the galaxy is ruled by the tyrannical Galactic Empire, the story focuses on a group of freedom fighters known as the Rebel Alliance, who aim to destroy the Empire's newest weapon, the Death Star. Luke Skywalker becomes caught in the conflict while learning the ways of a metaphysical power known as "the Force" from Jedi Master Obi-Wan Kenobi. The cast includes Mark Hamill, Harrison Ford, Carrie Fisher, Peter Cushing, Alec Guinness, David Prowse, James Earl Jones, Anthony Daniels, Kenny Baker, and Peter Mayhew. Lucas had the idea for a science-fiction film in the vein of '' Flash Gordon'' aro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Movie Film
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it. Recording and transmission of film The moving images of a film are created by photographing actual scenes with a motion-picture camera, by photographing drawings or miniature models using traditional animation techniques, by means of CGI and computer animation, or by a combination of some or all of these techniques, and other visual effects. Before the introduction of digital production, series of still images were recorded on a strip of chemically sensitized ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ninotchka
''Ninotchka'' is a 1939 American romantic comedy film made for Metro-Goldwyn-Mayer by producer and director Ernst Lubitsch and starring Greta Garbo and Melvyn Douglas. It was written by Billy Wilder, Charles Brackett, and Walter Reisch, based on a screen story by Melchior Lengyel. ''Ninotchka'' is Greta Garbo's first full comedy, and her penultimate film; she received her third and final Academy Award nomination for Best Actress. It is one of the first American films which, under the cover of a satirical, light romance, depicted the Soviet Union under Joseph Stalin as being rigid and gray, in this instance comparing it with the free and sunny Parisian society of pre-war years. Plot Iranoff (Sig Ruman), Buljanoff (Felix Bressart), and Kopalski (Alexander Granach), three agents from the Russian Board of Trade arrive in Paris to sell jewelry confiscated from the aristocracy during the Russian Revolution of 1917. Count Alexis Rakonin (Gregory Gaye), a White Russian nobleman reduce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Turner Classic Movies
Turner Classic Movies (TCM) is an American movie channel, movie-oriented pay television, pay-TV television network, network owned by Warner Bros. Discovery. Launched in 1994, Turner Classic Movies is headquartered at Turner's Techwood broadcasting campus in the Midtown Atlanta, Midtown business district of Atlanta, Georgia. The channel's programming consists mainly of Golden age (metaphor), classic theatrically released feature films from the Turner Entertainment film library – which comprises films from Warner Bros. (covering films released before 1950), Metro-Goldwyn-Mayer (covering films released before May 1986), and the North American distribution rights to films from RKO Pictures. However, Turner Classic Movies also licenses films from other studios and occasionally shows more recent films. The channel is available in the United States, Canada, the United Kingdom, Ireland, Malta (as Turner Classic Movies), Latin America, France, Greece, Cyprus, Spain, the Nordic countrie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anna Christie (1930 Film)
''Anna Christie'' is a 1930 Metro-Goldwyn-Mayer pre-Code tragedy film adaptation of the 1921 play of the same name by Eugene O'Neill. It was adapted by Frances Marion, produced and directed by Clarence Brown with Paul Bern and Irving Thalberg as co-producers. The cinematography was by William H. Daniels, the art direction by Cedric Gibbons and the costume design by Adrian. The film stars Greta Garbo, Charles Bickford, George F. Marion, and Marie Dressler. It was marketed using the slogan "Garbo Talks!", as it was her first sound film. Of all its stars, Garbo was the one that MGM kept out of talking films the longest for fear that one of their bigger stars, like so many others, would not succeed in them. Her famous first line is: "Gimme a whisky, ginger ale on the side, and don't be stingy, baby!" In fact, Garbo's English was so good by the time she appeared in this film, she had to add an accent in several retakes to sound more like the Swedish Anna. In addition to the English ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Log Line
A log line or logline is a brief (usually one-sentence) summary of a television program, film, short film, or book that states the central conflict of the story, often providing both a synopsis of the story's plot, and an emotional "hook" to stimulate interest. A one-sentence program summary in ''TV Guide'' is a log line. "A log line is a single sentence describing your entire story," however, "it is not a straight summary of the project. It goes to the heart of what a project is about in one or two sentences, defining the theme of the project...and suggest nga bigger meaning."Perebinossoff, Philippe; Gross, Brian; and Gross, Lynne S. (2005). ''Programming for TV, Radio, and the Internet: Strategy, Development, and Evaluation'', p.73. Taylor & Francis. . "A logline is a one-sentence summary of the story's main conflict. It is not a statement of theme but rather a premise." "A logline...helps content creators simply and easily sell their work in a single sentence, because the empha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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