Taco Liberty Bell
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Taco Liberty Bell
The Taco Liberty Bell was an April Fool's Day joke played by fast food restaurant chain Taco Bell on April 1, 1996. Taco Bell took out a full-page advertisement in seven leading U.S. newspapers announcing that the company had purchased the Liberty Bell to "reduce the country's debt" and renamed it the "Taco Liberty Bell". The ad was created by Jon Parkinson and Harvey Hoffenberg who worked at Bozell, the Taco Bell advertising agency at the time, and went on to win several industry awards. Thousands of people had called Taco Bell headquarters and the National Park Service before it was revealed at noon the same day that the story was a joke.(2 April 1996)April Fool's Day ad a real ringer '' Eugene Register-Guard'' (Associated Press) White House Press Secretary Mike McCurry responded that the federal government was also "selling the Lincoln Memorial to Ford Motor Co. and renaming it the Lincoln- Mercury Memorial".(2 April 1996)Taco Bell's April Fools' hoax goes awry ''Lawrence J ...
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Mike McCurry (press Secretary)
Michael Demaree McCurry (born October 27, 1954) is best known for having served in Bill Clinton's administration as the nation's 20th White House Press Secretary. He is a Washington-based communications consultant and is associated with the firm Public Strategies Washington, Inc. He is also active within the administration of the United Methodist Church, serving as a lay delegate to the Church General Conference and on various denominational boards. He currently co-chairs the Commission on Presidential Debates. Born in Charleston, South Carolina, he was educated at Princeton University and Georgetown University. Education and early career McCurry was born in Charleston, South Carolina, and raised in the San Francisco Bay Area. He attended San Carlos High School on the San Francisco Peninsula from 1969 to 1971 and then transferred to Ravenswood High School in East Palo Alto, where he graduated in 1972. During his senior year in high school, McCurry served as Governor of the Calif ...
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April Fools' Day Jokes
By tradition, in some countries, April 1 or April Fools' Day is marked by practical jokes. Notable practical jokes have appeared on radio and TV stations, newspapers, web sites, and have even been done in large crowds. History * In February 1708, satirist Jonathan Swift issued an almanac titled ''Predictions for the Year 1708'' by a pseudonym "Isaac Bickerstaff", in which he predicted the death of astrologer John Partridge on March 29 of that year. * In January 1749, London newspapers published that a showman would squeeze his entire body into a wine bottle at the Theatre Royal Haymarket. However, the story was a bet between Duke of Portland and the Earl of Chesterfield, in which the former wanted to fool the public who filled the house but no performer ever showed up, which eventually led to riots. * In 1956, a rhinoceros called "Cacareco" (Portuguese for "rubbish") won a city council seat in São Paulo, Brazil with 100,000 votes, due to a campaign led by students who were tired ...
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Taco Liberty Bell 1996
A taco (, , ) is a traditional Mexican food consisting of a small hand-sized corn- or wheat-based tortilla topped with a filling. The tortilla is then folded around the filling and eaten by hand. A taco can be made with a variety of fillings, including beef, pork, chicken, seafood, beans, vegetables, and cheese, allowing for great versatility and variety. They are often garnished with various condiments, such as salsa, guacamole, or sour cream, and vegetables, such as lettuce, onion, tomatoes, and chiles. Tacos are a common form of antojitos, or Mexican street food, which have spread around the world. Tacos can be contrasted with similar foods such as burritos, which are often much larger and rolled rather than folded; taquitos, which are rolled and fried; or chalupas/ tostadas, in which the tortilla is fried before filling. Etymology The origins of the taco are not precisely known, and etymologies for the culinary usage of the word are generally theoretical. ''Taco'' in t ...
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Mercury (automobile)
Mercury is a defunct division (business), division of the American automobile manufacturer Ford Motor Company. Created in 1938 by Edsel Ford, Mercury served as the medium-price brand of Ford for nearly its entire existence, bridging the price gap between the Ford and Lincoln Motor Company, Lincoln model lines. Competing against Buick and Oldsmobile from General Motors for decades, the brand also competed against Chrysler, Chrysler's namesake brand (following the closure of DeSoto (automobile), DeSoto). From 1945 until its closure, Mercury formed half of the Lincoln-Mercury Division of Ford, which served as a combined sales network (distinct from Ford) for its two premium automotive brands. Lincoln-Mercury also served as the sales network for Continental (1956–1960), Edsel (1958–1960) and Merkur (1985–1989). Through the use of platform sharing and manufacturing commonality, Mercury vehicles shared components and engineering with Ford or Lincoln (or both concurrently) ...
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Hoaxes In The United States
A hoax is a widely publicized falsehood so fashioned as to invite reflexive, unthinking acceptance by the greatest number of people of the most varied social identities and of the highest possible social pretensions to gull its victims into putting up the highest possible social currency in support of the hoax. Whereas the promoters of frauds, fakes, and scams devise them so that they will withstand the highest degree of scrutiny customary in the affair, hoaxers are confident, justifiably or not, that their representations will receive no scrutiny at all. They have such confidence because their representations belong to a world of notions fundamental to the victims' views of reality, but whose truth and importance they accept without argument or evidence, and so never question. Some hoaxers intend eventually to unmask their representations as in fact a hoax so as to expose their victims as fools; seeking some form of profit, other hoaxers hope to maintain the hoax indefini ...
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Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ...
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Paul Rogat Loeb
Paul Rogat Loeb (born July 4, 1952)''Who's Who in the West 1996-1997'' (Marquis Who's Who, 1995: ), p. 516. is an American social and political activism, activist. Loeb was born in 1952 in Berkeley, California. He attended Stanford University and subsequently attended New York's New School for Social Research and worked actively to end the Vietnam War. He also began his writing and speaking career during this time. Loeb's writings have appeared in numerous newspapers and journals. His first book, ''Nuclear Culture'', examined the daily life of atomic weapons workers at the Hanford Site in Tri-Cities, Washington. ''Hope In Hard Times'' portrayed ordinary Americans involved in grassroots peace activism. He has also written books examining student activism at universities, and his book ''Soul of a Citizen'' aimed to inspire citizen activists. His book ''The Impossible Will Take a Little While'', an anthology of the achievements of activists in history who faced enormous obstacles, was ...
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McGraw-Hill
McGraw Hill is an American educational publishing company and one of the "big three" educational publishers that publishes educational content, software, and services for pre-K through postgraduate education. The company also publishes reference and trade publications for the medical, business, and engineering professions. McGraw Hill operates in 28 countries, has about 4,000 employees globally, and offers products and services to about 140 countries in about 60 languages. Formerly a division of The McGraw Hill Companies (later renamed McGraw Hill Financial, now S&P Global), McGraw Hill Education was divested and acquired by Apollo Global Management in March 2013 for $2.4 billion in cash. McGraw Hill was sold in 2021 to Platinum Equity for $4.5 billion. Corporate History McGraw Hill was founded in 1888 when James H. McGraw, co-founder of the company, purchased the ''American Journal of Railway Appliances''. He continued to add further publications, eventually establishing The ...
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Hoax
A hoax is a widely publicized falsehood so fashioned as to invite reflexive, unthinking acceptance by the greatest number of people of the most varied social identities and of the highest possible social pretensions to gull its victims into putting up the highest possible social currency in support of the hoax. Whereas the promoters of frauds, fakes, and scams devise them so that they will withstand the highest degree of scrutiny customary in the affair, hoaxers are confident, justifiably or not, that their representations will receive no scrutiny at all. They have such confidence because their representations belong to a world of notions fundamental to the victims' views of reality, but whose truth and importance they accept without argument or evidence, and so never question. Some hoaxers intend eventually to unmask their representations as in fact a hoax so as to expose their victims as fools; seeking some form of profit, other hoaxers hope to maintain the hoax indefini ...
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Entrepreneur Magazine
''Entrepreneur'' is an American magazine and website that carries news stories about entrepreneurship, small business management, and business. The magazine was first published in 1977. It is published by ''Entrepreneur Media Inc''., headquartered in Irvine, California. The magazine publishes 10 issues annually, available through subscription and on newsstands. It is or has been published under license internationally in Mexico, Russia, India, Hungary, the Philippines, South Africa, and others. Its editor-in-chief is Jason Feifer and its owner is Peter Shea. History Every year since 1979, ''Entrepreneur'' has published a list of its top 500 franchising, franchise companies. The magazine also published many other lists and awards, one of the most prominent being the Entrepreneur 360 formed to identify businesses mastering the art and science of growing a business. Companies are evaluated based on the analysis of 50-plus data points organized into five pillars: Revenue and Customers ...
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Chicago Tribune
The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television are named), it remains the most-read daily newspaper in the Chicago metropolitan area and the Great Lakes region. It had the sixth-highest circulation for American newspapers in 2017. In the 1850s, under Joseph Medill, the ''Chicago Tribune'' became closely associated with the Illinois politician Abraham Lincoln, and the Republican Party's progressive wing. In the 20th century under Medill's grandson, Robert R. McCormick, it achieved a reputation as a crusading paper with a decidedly more American-conservative anti-New Deal outlook, and its writing reached other markets through family and corporate relationships at the ''New York Daily News'' and the ''Washington Times-Herald.'' The 1960s saw its corporate parent owner, Tribune Company, rea ...
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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ...
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