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TRP Scam
The TRP manipulation scam of 2020 involved the alleged inflation by some television channels of their viewership ratings. The investigation was based on a complaint filed with the Mumbai Police. The 70% revenue for television channels coming from advertising highlights the importance of Target Rating Point (TRP) for television channels. History In October 2020, Mumbai Police announced that they had received complaints of channels fraudulently inflating their ratings. An investigation was launched into Republic TV's viewership ratings. Fakt Marathi, and Box Cinema TV were also charged in the FIR. The police conducted an audit into the accounts of the ARG Outlier Media Pvt Ltd (owner of Republic TV and Republic Bharat). It showed that the TRPs and viewership of its Hindi channel, Republic Bharat, were high from the first month of its launch in 2016. The police alleged that the channel inflated its ratings by bribing low-income individuals, including people who did not comprehe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mumbai Police
The Mumbai Police ( Marathi: मुंबई पोलीस, IAST: ''Mumbaī Pulīs'', formerly ''Bombay Police'') is the police department of the city of Mumbai, Maharashtra. It is a part of Maharashtra Police and has the primary responsibilities of law enforcement and investigation within the limits of Mumbai. The force's motto is "'" ( sa, सद्रक्षणाय खलनिग्रहणाय, English: "To protect Good and to destroy Evil"). It is headed by the Commissioner of the Mumbai Police assisted by an IPS officer in the rank of Additional Director General, and each district headed is headed by a Deputy Commissioner of Police in the rank of Superintendent of Police (excluding jails headed by Inspector Generals). Each police station is headed by a Senior Inspector called the Station House Officer (SHO). History Early history From 1534 until 1661, Mumbai (then known as Bombay) was under Portuguese colonial rule. The Portuguese authorities in Mum ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcast Audience Research Council
The Broadcast Audience Research Council (BARC) India is a joint industry body founded by organisations that represent Indian broadcasters (IBDF), advertisers (ISA), and advertising and media agencies (AAAI). It is the world's largest television measurement science industry body. It uses audio watermark technology to measure viewership of TV channels, and it also measures time-shifted viewing and simulcasts. The company was incorporated in 2010. It is based in Mumbai, India. It analyses the viewership habits of over 210 million TV households (891 million TV viewers), which makes it the world's largest television audience measurement service. Its measurement system is based on a sample of 50,000+ "panel homes", which will increase to 55,000 by 2023. It launched its TV viewership measurement service in April 2015 covering the landscape of Urban India. In October 2015, it started measuring all India TV homes (TV viewers in urban and rural India) BARC India was planned and implement ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media Rivalries
Mass is an Intrinsic and extrinsic properties, intrinsic property of a body. It was traditionally believed to be related to the physical quantity, quantity of matter in a Physical object, physical body, until the discovery of the atom and particle physics. It was found that different atoms and different elementary particle, elementary particles, theoretically with the same amount of matter, have nonetheless different masses. Mass in modern physics has multiple Mass in special relativity, definitions which are conceptually distinct, but physically equivalent. Mass can be experimentally defined as a measure (mathematics), measure of the body's inertia, meaning the resistance to acceleration (change of velocity) when a net force is applied. The object's mass also determines the Force, strength of its gravitational attraction to other bodies. The SI base unit of mass is the kilogram (kg). In physics, mass is Mass versus weight, not the same as weight, even though mass is often det ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media Issues
Mass is an intrinsic property of a body. It was traditionally believed to be related to the quantity of matter in a physical body, until the discovery of the atom and particle physics. It was found that different atoms and different elementary particles, theoretically with the same amount of matter, have nonetheless different masses. Mass in modern physics has multiple definitions which are conceptually distinct, but physically equivalent. Mass can be experimentally defined as a measure of the body's inertia, meaning the resistance to acceleration (change of velocity) when a net force is applied. The object's mass also determines the strength of its gravitational attraction to other bodies. The SI base unit of mass is the kilogram (kg). In physics, mass is not the same as weight, even though mass is often determined by measuring the object's weight using a spring scale, rather than balance scale comparing it directly with known masses. An object on the Moon would weigh les ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Controversies In India
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival stora ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media Regulation
Mass media regulations are rules enforced by the jurisdiction of law. Guidelines for media use differ across the world. This regulation, via law, rules or procedures, can have various goals, for example intervention to protect a stated "public interest", or encouraging competition and an effective media market, or establishing common technical standards. The principal targets of mass media regulation are the press, radio and television, but may also include film, recorded music, cable, satellite, storage and distribution technology (discs, tapes etc.), the internet, mobile phones etc. Principal foundations *Balance between positive and negative defined liberties. :The negative defined liberties, legislating the role of media institutions in society and securing their freedom of expression, publication, private ownership, commerce, and enterprise, must be balanced by legislation ensuring the positive freedom of citizens of their access to information. *Balance between state and ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media Industry
Mass is an intrinsic property of a body. It was traditionally believed to be related to the quantity of matter in a physical body, until the discovery of the atom and particle physics. It was found that different atoms and different elementary particles, theoretically with the same amount of matter, have nonetheless different masses. Mass in modern physics has multiple definitions which are conceptually distinct, but physically equivalent. Mass can be experimentally defined as a measure of the body's inertia, meaning the resistance to acceleration (change of velocity) when a net force is applied. The object's mass also determines the strength of its gravitational attraction to other bodies. The SI base unit of mass is the kilogram (kg). In physics, mass is not the same as weight, even though mass is often determined by measuring the object's weight using a spring scale, rather than balance scale comparing it directly with known masses. An object on the Moon woul ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reach (advertising)
In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period. Reach should not be confused with the number of people who will actually be exposed to and consume the advertising, though. It is just the number of people who are exposed to the medium and therefore have an opportunity to see or hear the ad or commercial. Reach may be stated either as an absolute number, or as a fraction of a given population (for instance 'TV households', 'men' or 'those aged 25–35'). For any given viewer, they have been "reached" by the work if they have viewed it at all (or a specified amount) during the specified period. Multiple viewings by a single member of the audience in the cited period do not increase reach; however, media people use the term effective reach to describe the quality of exposure. Effective reach and reach are two different measurements for a tar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gross Rating Point
In advertising, a gross rating point (GRP) measures impact. GRPs help answer ''how often'' "must someone see it before they can readily recall it" and "how many times" does it take before the desired outcome occurs. Overview Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. It quantifies impressions as a percentage of the target population, multiplied by frequency. This percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly defined target audience.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoinCom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Effective Frequency
In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. The subject on effective frequency is quite controversial. Many people have their own definition on what this phrase means. There are also numerous studies with their own theories or models as to what the correct number is for effective frequency. Various meanings There are several definitions of effective frequency. The following are some key examples: * Advertising Glossary defines effective frequency as "Exposures to an advertising message required to achieve effective communication. Generally expressed as a range below which the exposure is inadequate and above which the exposure is considered wastage." * Business Dictionary defines it as "Advertising, the theory that a consumer has to be exposed to an ad at least three times within a purchasing cycle (time between two consecutive purchases) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Supreme Court Of India
The Supreme Court of India ( IAST: ) is the supreme judicial authority of India and is the highest court of the Republic of India under the constitution. It is the most senior constitutional court, has the final decision in all legal matters except for personal laws and interstate river disputes, and also has the power of judicial review. The Chief Justice of India is the Head and Chief Judge of the Supreme Court, which consists of a maximum of 34 judges, and has extensive powers in the form of original, appellate and advisory jurisdictions. New judges here are uniquely nominated by existing judges and other branches of government have neglible say as the court follows collegium system for appointments. As the apex and most powerful constitutional court in India, it takes up appeals primarily against verdicts of the High Courts of various states of the Union and other courts and tribunals. It is required to safeguard the fundamental rights of citizens and settles dispu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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