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Triple Top Line
Triple top line (abbreviated as TTL or 3TL) is first mentioned by McDonough and Braungart (2002). The triple bottom line The triple bottom line (or otherwise noted as TBL or 3BL) is an accounting framework with three parts: social, environmental (or ecological) and economic. Some organizations have adopted the TBL framework to evaluate their performance in a broader ..., an accounting framework coined by John Elkington in 1994, focuses on aligning sustainability and the intentions of a business when it comes to profit, whereas triple top line is a focus to align sustainability and business profitability from the inception of a product. The TTL approach is an integral part of the process from the beginning of a product's development through its future development and marketing strategic planning. References Sustainable development {{Accounting-stub ...
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Triple Bottom Line
The triple bottom line (or otherwise noted as TBL or 3BL) is an accounting framework with three parts: social, environmental (or ecological) and economic. Some organizations have adopted the TBL framework to evaluate their performance in a broader perspective to create greater business value.Slaper, Timothy F. and Hall, Tanya J. (2011)"The Triple Bottom Line: What Is It and How Does It Work?"''Indiana Business Review''. Spring 2011, Volume 86, No. 1. Business writer John Elkington claims to have coined the phrase in 1994. Background In traditional business accounting and common usage, the "bottom line" refers to either the "profit" or "loss", which is usually recorded at the very bottom line on a statement of revenue and expenses. Over the last 50 years, environmentalists and social justice advocates have struggled to bring a broader definition of bottom line into public consciousness by introducing full cost accounting. For example, if a corporation shows a monetary profit, but t ...
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John Elkington (business Author)
John Elkington (born 23 June 1949) is an author, advisor and serial entrepreneur. He is an authority on corporate responsibility and sustainable development. He has written and co-authored 20 books, including the ''Green Consumer Guide'', ''Cannibals with Forks: The Triple Bottom Line of 21st Century Business'', ''The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World'', and ''The Breakthrough Challenge: 10 Ways to Connect Tomorrow's Profits with Tomorrow's Bottom Line.'' He is a founding partner and chairman & chief pollinator at Volans; co-founder and honorary chairman of SustainAbility; honorary chairman of Environmental Data Services (ENDS, 1978); senior advisor to the Business & Human Rights Resource Centre; member of the World Wildlife Fund (WWF) Council of Ambassadors; visiting professor at Cranfield University School of Management, Imperial College and University College London (UCL). He is a member of over 20 boards and advi ...
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