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The Art Of The Heist
The Art of the Heist (aka Stolen A3 or Art of the H3ist) was an advertising campaign and an alternate reality game created to promote the Audi A3. The promotion In order to promote the new A3 model in 2005, Audi, instead of featuring the car at a show as scheduled, in the car's place they put an announcement that it had been stolen and a request that the public report clues to their website. The car had not been stolen, but they wanted the public to participate in an elaborate nationwide game where clues were planted in public places to hint at where the "thieves" had taken the car. On their website, they posted evidence and the public was encouraged to view the website as actors followed the car over a period of time. The entire program was praised as an innovative advertising campaign. As a game, it falls under the classification of Alternate Reality Game, or ARG. The game involved, loosely, three layers of interaction: character development and back story, file and password cr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alternate Reality Game
An alternate reality game (ARG) is an interactive networked narrative that uses the real world as a platform and employs transmedia storytelling to deliver a story that may be altered by players' ideas or actions. The form is defined by intense player involvement with a story that takes place in real time and evolves according to players' responses. It is shaped by characters that are actively controlled by the game's designers, as opposed to being controlled by an AI as in a computer or console video game. Players interact directly with characters in the game, solve plot-based challenges and puzzles, and collaborate as a community to analyze the story and coordinate real-life and online activities. ARGs generally use multimedia, such as telephones and mail, but rely on the Internet as the central binding medium. ARGs tend to be free to play, with costs absorbed either through supporting products (e.g., collectible puzzle cards fund Perplex City) or through promotional relatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audi A3
The Audi A3 is a subcompact executive/small family car (C-segment) manufactured and marketed by the German automaker Audi AG since September 1996, currently in its fourth generation. The first two generations of the Audi A3 were based on the Volkswagen Group A platform, while the third-generation and fourth-generation A3 uses the Volkswagen Group MQB platform. First generation (''Typ'' 8L; 1996) The original A3 (or ''Type'' 8L) was announced back in June 1995, but introduced first in the European market for more than year in September 1996, marking Audi's return to the production of smaller cars following the demise of the Audi 50 in 1978. This was the first Volkswagen Group model to use the "PQ34" or "A4" platform, bearing a close resemblance to the contemporary Volkswagen Golf Mk4, which arrived a year later. Within three years, this platform was used for total of seven cars. The A3 was initially available only with a three-door hatchback body, to present a more sporty im ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Password Cracking
In cryptanalysis and computer security, password cracking is the process of recovering passwords from data that has been stored in or transmitted by a computer system in scrambled form. A common approach (brute-force attack) is to repeatedly try guesses for the password and to check them against an available cryptographic hash of the password. Another type of approach is password spraying, which is often automated and occurs slowly over time in order to remain undetected, using a list of common passwords. The purpose of password cracking might be to help a user recover a forgotten password (due to the fact that installing an entirely new password would involve System Administration privileges), to gain unauthorized access to a system, or to act as a preventive measure whereby system administrators check for easily crackable passwords. On a file-by-file basis, password cracking is utilized to gain access to digital evidence to which a judge has allowed access, when a particular fi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cell Phones
A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area. The radio frequency link establishes a connection to the switching systems of a mobile phone operator, which provides access to the public switched telephone network (PSTN). Modern mobile telephone services use a cellular network architecture and, therefore, mobile telephones are called ''cellular telephones'' or ''cell phones'' in North America. In addition to telephony, digital mobile phones ( 2G) support a variety of other services, such as text messaging, multimedia messagIng, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, video games and digital photography. Mobile phones offering only those capabilities are known as fea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Game
Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedback mostly commonly is shown on a video display device, such as a TV set, monitor, touchscreen, or virtual reality headset. Some computer games do not always depend on a graphics display, for example text adventure games and computer chess can be played through teletype printers. Video games are often augmented with audio feedback delivered through speakers or headphones, and sometimes with other types of feedback, including haptic technology. Video games are defined based on their platform, which include arcade video games, console games, and personal computer (PC) games. More recently, the industry has expanded onto mobile gaming through smartphones and tablet computers, virtual and augmented reality systems, and remote c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Art Theft
Art theft, sometimes called artnapping, is the stealing of paintings, sculptures, or other forms of visual art from galleries, museums or other public and private locations. Stolen art is often resold or used by criminals as collateral to secure loans. Only a small percentage of stolen art is recovered—an estimated 10%. Many nations operate police squads to investigate art theft and illegal trade in stolen art and antiquities. Some famous art theft cases include the robbery of the ''Mona Lisa'' from the Louvre in 1911 by employee Vincenzo Peruggia. Another was theft of ''The Scream'', stolen from the Munch Museum in 2004, but recovered in 2006. The largest-value art theft occurred at the Isabella Stewart Gardner Museum in Boston, when 13 works, worth a combined $500 million were stolen in 1990. The case remains unsolved. Individual theft Many thieves are motivated by the fact that valuable art pieces are worth millions of dollars and weigh only a few kilograms at most. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SD Card
Secure Digital, officially abbreviated as SD, is a proprietary non-volatile flash memory card format developed by the SD Association (SDA) for use in portable devices. The standard was introduced in August 1999 by joint efforts between SanDisk, Panasonic (Matsushita) and Toshiba as an improvement over MultiMediaCards (MMCs), and has become the industry standard. The three companies formed SD-3C, LLC, a company that licenses and enforces intellectual property rights associated with SD memory cards and SD host and ancillary products. The companies also formed the SD Association (SDA), a non-profit organization, in January 2000 to promote and create SD Card standards. SDA today has about 1,000 member companies. The SDA uses several trademarked logos owned and licensed by SD-3C to enforce compliance with its specifications and assure users of compatibility. History 1999–2003: Creation In 1999, SanDisk, Panasonic (Matsushita), and Toshiba agreed to develop and market the S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotional Alternate Reality Games
Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue ** Advertising campaign, a promotional campaign ** Film promotion ** Promotional recording ** Radio promotion Status or progress * Promotion (chess), when a pawn reaches the eighth rank * Promotion (Germany), the German term for the doctoral degree * Promotion (rank), the advancement of an employee's rank or position in an organizational hierarchy system * Promotion and relegation, in sports leagues, is a process where some teams are transferred between multiple divisions based on their performance for the completed season Arts, entertainment, and media * ''Promotion'' (film), a 2013 Bengali film directed by Snehasish Chakraborty * "The Promotion" (''The Office'' episode) * ''The Promotion'', a 2008 film Other uses * ProMotion, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
_quattro_3-door_hatchback_(2015-05-29)_01.jpg "Click for more on -> Audi A3")
