Super Bowl Ad Meter
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Super Bowl Ad Meter
The ''USA Today'' Super Bowl Ad Meter is an annual survey taken of television commercials by ''USA Today'' in a live poll during the telecast in the United States of the Super Bowl, the annual professional American football championship game of the National Football League. The survey, which started in 1989, uses a live response on a zero-to-ten scale (zero being the worst, ten the best) of focus groups based in McLean, Virginia, the newspaper headquarters and one (or more) site(s) around the country. Background The Super Bowl became the must-see event for advertisers during the third quarter of the telecast of Super Bowl XVIII on CBS, when Apple Computer debuted a one-time-only advertisement for their Macintosh computer titled 1984, directed by Ridley Scott. As the Los Angeles Raiders routed the Washington Redskins, 38–9, the Apple commercial, not the game, was the most-talked about item around water coolers the very next day. Since then, major advertisers have used the gam ...
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Television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival st ...
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Super Bowl XLVI
Super Bowl XLVI was an American football game between the National Football Conference (NFC) champion New York Giants and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion for the 2011 season. The Giants defeated the Patriots by the score of 21–17. The game was played on February 5, 2012, at Lucas Oil Stadium in Indianapolis, the first time that the Super Bowl was played in Indiana. In addition to winning their fourth Super Bowl in team history, the Giants set a new record for the lowest regular season record (9–7, win percentage of 56.3%) by a Super Bowl champion. The Patriots entered the game with a 13–3 regular season record, and were also seeking their fourth Super Bowl win. This was a rematch of Super Bowl XLII, which New York also won, spoiling New England's run at a perfect 2007 season. The Giants and the Patriots also played in Week 9 a few months earlier, with the Giants winning on the road ...
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Wayne Gretzky
Wayne Douglas Gretzky ( ; born January 26, 1961) is a Canadian former professional ice hockey player and former head coach. He played 20 seasons in the National Hockey League (NHL) for four teams from 1979 to 1999. Nicknamed "the Great One", he has been called the greatest hockey player ever by many sportswriters, players, '' The Hockey News'', and by the NHL itself, based on extensive surveys of hockey writers, ex-players, general managers and coaches. Gretzky is the leading goal scorer, assist producer and point scorer in NHL history, and has more assists in his career than any other player scored total points. He is the only NHL player to total over 200 points in one season, a feat he accomplished four times. In addition, Gretzky tallied over 100 points in 16 professional seasons, 14 of them consecutive. At the time of his retirement in 1999, he held 61 NHL records: 40 regular season records, 15 playoff records, and 6 All-Star records.For his titles, see * Th ...
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Harry Caray
Harry Christopher Caray (; March 1, 1914 – February 18, 1998) was an American radio and television sportscaster. During his career he called the play-by-play for five Major League Baseball teams, beginning with 25 years of calling the games of the St. Louis Cardinals (with two of those years also spent calling games for the St. Louis Browns). After a year working for the Oakland Athletics and 11 years with the Chicago White Sox, Caray spent the last 16 years of his career as the announcer for the Chicago Cubs. Early life Caray was born Harry Christopher Carabina to an Italian father and Romanian mother in St. Louis. He was 14 when his mother, Daisy Argint, died from complications due to pneumonia. Caray did not have much recollection of his father, who went off to fight in the First World War. Caray went to live with his uncle John Argint and Aunt Doxie at 1909 LaSalle Avenue. Caray attended high school at Webster Groves High School. In this youth, Caray was said to be ...
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Nike, Inc
Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed 76,700 people worldwide. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, ...
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Super Bowl XXIV
Super Bowl XXIV was an American football game between the National Football Conference (NFC) champion San Francisco 49ers and the American Football Conference (AFC) champion Denver Broncos to decide the National Football League (NFL) champion for the 1989 season. The game was played on January 28, 1990, at the Louisiana Superdome in New Orleans, Louisiana. The 49ers defeated the Broncos by the score of 55–10, winning their second consecutive Super Bowl, and then-tying the Pittsburgh Steelers with four Super Bowl victories. San Francisco also became the first team to win back-to-back Super Bowls with two different head coaches; rookie head coach George Seifert took over after Bill Walsh retired following the previous season's Super Bowl. The 49ers finished the 1989 regular season with a league best 14–2 record. The Broncos, who posted an 11–5 regular season record, entered the Super Bowl looking to avoid tying the Minnesota Vikings with four Super Bowl losses as well as ...
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Visa (company)
Visa Inc. (; stylized as ''VISA'') is an American multinational financial services corporation headquartered in San Francisco, California. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, debit cards and prepaid cards. Visa is one of the world's most valuable companies. Visa does not issue cards, extend credit or set rates and fees for consumers; rather, Visa provides financial institutions with Visa-branded payment products that they then use to offer credit, debit, prepaid and cash access programs to their customers. In 2015, the Nilson Report, a publication that tracks the credit card industry, found that Visa's global network (known as VisaNet) processed 100 billion transactions during 2014 with a total volume of US$6.8 trillion. This article is authored by a ''Forbes'' staff member. Visa was founded in 1958 by Bank of America (BofA) as the BankAmericard credit card program. Available through ...
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Saturday Night Live
''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock (streaming service), Peacock. Michaels currently serves as the program's showrunner. The show premiere was hosted by George Carlin on NBC on October 11, 1975, under the original title ''NBC's Saturday Night''. The show's Recurring Saturday Night Live characters and sketches (listed alphabetically), comedy sketches, which often parody contemporary culture and politics, are performed by a Saturday Night Live cast members, large and varying cast of repertory and newer cast members. Each episode is hosted by a celebrity guest, who usually delivers the opening monologue and performs in sketches with the cast, with featured performances by a musical guest. An episode normally begins with a cold open sketch that ends with someone breaking character and proclaiming, "Live from ...
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Dana Carvey
Dana Thomas Carvey (born June 2, 1955) is an American stand-up comedian, actor, impressionist, screenwriter, and producer. He is best known for his seven seasons as a cast member on ''Saturday Night Live'' from 1986 to 1993, which earned him five consecutive Primetime Emmy Award nominations. Carvey is also known for his film roles in comedies such as '' Tough Guys'' (1986), '' Opportunity Knocks'' (1990), ''Trapped in Paradise'' (1994), and '' The Master of Disguise'' (2002), as well as reprising his role of Garth Algar in the ''SNL'' spin-off film ''Wayne's World'' (1992) and its sequel '' Wayne's World 2'' (1993). Early life Carvey was born in Missoula, Montana, the fourth of five (with three older brothers and one younger sister) born to Billie Dahl, a schoolteacher, and William John (Bud) Carvey, a high school business teacher. Carvey is the brother of Brad Carvey, the engineer/designer of the Video Toaster. The character Garth Algar is loosely based on Brad. Carvey has Eng ...
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Jon Lovitz
Jonathan Michael Lovitz (; born July 21, 1957) is an American actor and comedian. He was a cast member of ''Saturday Night Live'' from 1985 to 1990. Lovitz starred as Jay Sherman in '' The Critic'' and played a baseball scout in '' A League of Their Own''. He has appeared in 20 episodes of ''The Simpsons''. Early life Lovitz was born on July 21, 1957, in the Tarzana neighborhood of Los Angeles, to Harold and Barbara Lovitz. His family is Jewish, and emigrated from Romania, Hungary, and Russia. His paternal grandfather, Feivel Ianculovici, left Romania around 1914. After arriving in the United States, he Americanized his name to Phillip Lovitz. In a 2011 interview, Lovitz described his comedic influences: "When I was 13, I saw Woody Allen's movie ''Take The Money and Run'', and I wanted to be a comedian. Then when I was 16, I saw the movie ''Lenny'', about Lenny Bruce, starring Dustin Hoffman. I thought the movie was so great, and I'd never heard of Lenny, so I went to the reco ...
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American Express
American Express Company (Amex) is an American multinational corporation, multinational corporation specialized in payment card industry, payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was founded in 1850 and is one of the 30 components of the Dow Jones Industrial Average. The company's logo, adopted in 1958, is a gladiator or centurion whose image appears on the company's well-known traveler's cheques, charge cards, and credit cards. During the 1980s, Amex invested in the brokerage industry, acquiring what became, in increments, Shearson Lehman Hutton and then divesting these into what became Smith Barney Shearson (owned by Primerica) and a revived Lehman Brothers. By 2008 neither the Shearson nor the Lehman name existed. In 2016, credit cards using the American Express network accounted for 22.9% of the total dollar volume of credit card transactions in the United States. , the com ...
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Super Bowl XXIII
Super Bowl XXIII was an American football game between the American Football Conference (AFC) champion Cincinnati Bengals and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champion for the 1988 season. The 49ers defeated the Bengals 20–16, winning their third Super Bowl. The game was played on January 22, 1989 at Joe Robbie Stadium in Miami (now part of the suburb of Miami Gardens, which became a separate city in 2003). This was the first Super Bowl hosted in the Miami area in 10 years, and the first in Miami not held at the Orange Bowl. This was the second meeting between these two teams in the Super Bowl; their first meeting was seven years earlier. The game was also the third rematch between Super Bowl teams after Super Bowl XIII and Super Bowl XVII. This was the Bengals' second Super Bowl appearance after finishing the regular season with a 12–4 record. The 49ers were making their third Super Bowl a ...
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