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Status Brand
Status brands are brands that, through association, inherently increase their owner's popularity in a certain community.{{Fact, date=October 2007 Unlike luxury brands, status brands are usually available at different price points and thus are available to shoppers of various demographics. Trendsetters determine the societal and cultural status ultimately associated with a given status brand. For example, entertainment and sports trendsetters promote status brands such as Armani, Prada, Triple 5 Soul, and Billionaire Boys Club The Billionaire Boys Club was an investing and social club organized in 1983 by Joseph Henry Hunt (born Joseph Henry Gamsky) in Southern California. It was originally simply named "BBC", the initials of Bombay Bicycle Club, a restaurant Hunt had .... Trendsetters need not be famous, but media promotion often cements a brand's popularity. Brand strategists Angelito Tan and Daniel Saynt introduced the term as a means of studying the associations between ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Luxury Brand
In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spending. Luxury goods are in contrast to necessity goods, where demand increases proportionally less than income. ''Luxury goods'' is often used synonymously with ''superior goods''. Definition The word "luxury" originated from the Latin word ''luxuria'', which means exuberance, excess, or abundance. A luxury good can be identified by comparing the demand for the good at one point in time against the demand for the good at a different point in time, at a different income level. When personal income increases, demand for luxury goods increases even more than income does. Conversely, when personal income decreases, demand for luxury goods drops even more than income does. For example, if income rises 1%, and the demand for a product rises 2%, then the product is a luxury good. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Price Point
Price points are prices at which demand for a given product is supposed to stay relatively high. Characteristics Introductory microeconomics depicts a demand curve as downward-sloping to the right and either linear or gently convex to the origin. The downwards slope generally holds, but the model of the curve is only piecewise true, as price surveys indicate that demand for a product is not a linear function of its price and not even a smooth function. Demand curves resemble a series of waves rather than a straight line. The diagram shows price points at the points labeled A, B, and C. When a vendor increases a price beyond a price point (say to a price slightly above ''price point B''), sales volume decreases by an amount more than proportional to the price increase. This decrease in quantity-demanded more than offsets the additional revenue from the increased unit-price. As a result, total revenue (price multiplied by quantity-demanded) decreases when a firm raises its price ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Armani
Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Armani licenses its name and branding to Luxottica for eyewear; L'Oréal for fragrances and cosmetics; and Fossil for watches and jewelry. It is considered Italy's second-biggest fashion group behind Prada.Valentina Za (July 25, 2017)Armani reorganises brands as revenue, profit margins slip''Reuters''. History Armani and his partner, architect Sergio Galeotti, founded Giorgio Armani SpA in 1975, reportedly on money from the sale of Armani's Volkswagen.Suzy Menkes (April 9, 2002)Giorgio Armani:'I did it my way'''International Herald Tribune''. The company signed a license with Gruppo Finanziario Tessile (GFT) in 1978. It partnered with L'Oreal on a licensing agreement for the production and distribution of fragrances, cos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prada
Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances. History Founding The company was started in 1913 by Mario Prada and his brother Martino as ''Fratelli Prada,'' a leather goods shop in Milan. Initially, the shop sold animal goods, imported English steamer trunks, and handbags. Mario Prada did not believe women should have a role in business, so he prevented female family members from entering his company. Ironically, Mario's son had no interest in the business, so it was Mario's daughter Luisa who succeeded Mario and ran Prada for almost twenty years. Luisa's daughter, Miuccia Prada, joined the company in 1970, eventually taking over from Luisa in 1978. Miuccia began making waterproof backpacks out of ''Pocono'', a nylon fabric. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billionaire Boys Club (clothing Retailer)
Billionaire Boys Club (BBC) is a streetwear label founded by Pharrell Williams and Nigo in 2003. Its sublabels include Ice Cream, Bee Line, and Billionaire Girls Club. History In 2003, singer Pharrell Williams and his manager Rob Walker partnered with fashion designer and A Bathing Ape creator Nigo, and Japanese graphic designer, Sk8thing to create Billionaire Boys Club. The brand is credited with helping popularize streetwear's visibility in high fashion. BBC debuted in Williams' 2003 "Frontin'" music video. In 2004, Ice Cream, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line, licensed by Reebok. Ice Cream graphics feature all-over print motifs of beepers, dollar signs and diamonds. A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London. In August 2011 rapper Jay-Z, a frequent collaborator of Williams, partnered with the Billionaire Boys ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Angelito Tan
Angelito may refer to: People * Angelito Gatlabayan (born 1952), Filipino politician * Angelito Lampon (born 1950), Filipino Catholic prelate and Archbishop of Cotabato * Angelito Sarmiento (1947–2015), Filipino politician * Lito Sisnorio (1982–2007), Filipino boxer who died during a bout * Angelito Azteca, another ring name of Super Muñequito ''Super Muñequito'' (born October 26, 1966 in San Luis Potosí, San Luis Potosí, Mexico) is the most well known ring name of a retired Mexican ''Luchador enmacarado'' or masked professional wrestler. He started his career under the name ''Agu ..., Mexican retired masked professional wrestler (born 1966) Television series * '' Angelito: Batang Ama'', Filipino TV series about under-aged fatherhood * ''Angelito'' (TV series), a Filipino daytime drama series Songs * "Angelito" (Aventura song), 2005 * "Angelito" (Don Omar song), 2006 * "Angelito" (René y René song), 1964 See also * " Tu Angelito", a 2010 song by Chino & Nacho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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