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Spreadability
In media studies and marketing, spreadability is the wide distribution and circulation of information on media platforms. Spreadability contrasts with the "stickiness" of aggregating media in centralized places. The original copy of the (textual, visual, audio) information does not need to be replicated perfectly in order to display the characteristics of spreadability, rather the original can be manipulated or maintained in its original form and still be a product of this process. Simply, this concept refers to the capability of media being spread.need viral video group Background The first book which disseminated the concept of "spreadability" for media studies and marketing was ''Spreadable Media'' (2013) by media academics and industry experts Henry Jenkins, Sam Ford, and Joshua Green. This spreadability concept emerged in the development of a 2008 white paper, "If It Doesn't Spread, It's Dead: Creating Value in a Spreadable Marketplace" authored by Jenkins, Xiaochang Li, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Henry Jenkins
Henry Jenkins III (born June 4, 1958) is an American media scholar and Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the University of Southern California (USC) Annenberg School for Communication and Journalism and the USC School of Cinematic Arts. He also has a joint faculty appointment with the USC Rossier School of Education. Previously, Jenkins was the Peter de Florez Professor of Humanities as well as co-founder and co-director (with William Uricchio) of the Comparative Media Studies program at the Massachusetts Institute of Technology (MIT). He has also served on the technical advisory board at ZeniMax Media, parent company of video game publisher Bethesda Softworks. In 2013, he was appointed to the board that selects the prestigious Peabody Award winners. Jenkins has authored and co-authored over a dozen books including ''By Any Media Necessary: The New Youth Activism'' (2016), ''Spreadable Media: Creating Value and Meaning ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Studies
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media Studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, and information theory. Origin Former priest and American educator, John Culkin, was one of the earliest advocates for the implementation of media studies curriculum in schools. He believed students ought to be capable of scrutinizing mass media, and valued the application of modern communication technique ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Terms And Conditions May Apply
Term may refer to: *Terminology, or term, a noun or compound word used in a specific context, in particular: **Technical term, part of the specialized vocabulary of a particular field, specifically: ***Scientific terminology, terms used by scientists Law *Contractual term, a legally binding provision ** Payment (or credit) terms, a part of an invoice; when you'll have to pay and what discount you'll get by paying early. Like "2/10 net 30". Lengths of time * Academic term, a division of the academic year in which classes are held. For English-speaking university academic terms, see: **Easter term **Hilary term ** Lent term **Michaelmas term **Summer term ** Trinity term *Term of office, the length of time a person serves in a particular office *Term of patent, the maximum period during which a patent can be maintained in force *Term of a pregnancy *Prison sentence, or term, a time served in a prison Mathematics and physics * Term (logic), a component of a logical or mathematical ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New Media
New media describes communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for the influx of interactive CD-ROMs for entertainment and education. The new media technologies, sometimes known as Web 2.0, include a wide range of web-related communication tools, including blogs, wikis, online social networking, virtual worlds, and other social media platforms. The phrase "new media" refers to computational media that share material online and through computers. New media inspire new ways of thinking about older media. Instead of evolving in a more complicated network of interconnected feedback loops, media does not replace one another in a clear, linear succession. What is different about new media is how they specifically refashion traditional media and how older media refashion themselves to meet the challenges of new ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Meme
An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet and is subject to change over time. Traditionally, the term mostly applied to images, concepts, or catchphrases, but it has since become broader and more multi-faceted, evolving to include more elaborate structures such as challenges, GIFs, videos, and viral sensations. The retronym derives from the earlier concept of a meme as any cultural idea, behavior or style that propagates through imitation. Internet memes are considered a part of Internet culture. They can spread from person to person via social networks, blogs, email, or news sources. Instant communication on the Internet facilitates word of mouth transmission, resulting in fads and sensations that tend to grow rapidly. For example, posting a photo of someone planking online b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
