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Sony Marketing
The Japanese technology company, Sony, engaged in a variety of different marketing efforts, as one of the world's largest and most pervasive corporations. General campaigns Sony first contracted Atchan, a cartoon character created by Fuyuhiko Okabe, to become its advertising character. Now known as "Sony Boy", the character had since appeared in a cartoon advertisement holding a TR-6 to his ear but went on to represent the company in ads for a variety of products well into the mid-sixties. make.believe In 2009 Sony announced a brand strategy which would replace the "like.no.other" moniker. The words "make.believe" form the "Sony Group Brand Message". The words are designed to unify the company's efforts at communication, and to reinvigorate the Sony brand. This marks the first time any message has served to represent the company's entire range of products. Previously, the company adopted separate strategies in its promotion of entertainment and electronics products.Ramsay, Fiona ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Song Zu
A song is a musical composition intended to be performed by the human voice. This is often done at distinct and fixed pitches (melodies) using patterns of sound and silence. Songs contain various forms, such as those including the repetition and variation of sections. Written words created specifically for music, or for which music is specifically created, are called lyrics. If a pre-existing poem is set to composed music in classical music it is an art song. Songs that are sung on repeated pitches without distinct contours and patterns that rise and fall are called chants. Songs composed in a simple style that are learned informally "by ear" are often referred to as folk songs. Songs that are composed for professional singers who sell their recordings or live shows to the mass market are called popular songs. These songs, which have broad appeal, are often composed by professional songwriters, composers, and lyricists. Art songs are composed by trained classical composers fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
