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Social Currency
Social currency refers to the actual and potential resources from presence in social networks and communities, including both digital and offline. It is, in essence, an action made by a company or stance of being, to which consumers feel a sense of value when associating with your brand, while the humanization of your brand generates loyalty and "word of mouth" virality for the organization. The concept derives from Pierre Bourdieu's social capital theory and relates to increasing one's sense of community, granting access to information and knowledge, helping to form one's identity, and providing status and recognition. In marketing and management In their study on social currency, the consulting company Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home. This sharing helps companies to create unique brand identities and earn permission to interact with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Network
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics. Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations". Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships. These approaches were mathematically formalize ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pierre Bourdieu
Pierre Bourdieu (; 1 August 1930 – 23 January 2002) was a French sociologist and public intellectual. Bourdieu's contributions to the sociology of education, the theory of sociology, and sociology of aesthetics have achieved wide influence in several related academic fields (e.g. anthropology, media and cultural studies, education, popular culture, and the arts). During his academic career he was primarily associated with the School for Advanced Studies in the Social Sciences in Paris and the Collège de France. Bourdieu's work was primarily concerned with the dynamics of power in society, especially the diverse and subtle ways in which power is transferred and social order is maintained within and across generations. In conscious opposition to the idealist tradition of much of Western philosophy, his work often emphasized the corporeal nature of social life and stressed the role of practice and embodiment in social dynamics. Building upon and criticizing the theories of Kar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Capital
Social capital is "the networks of relationships among people who live and work in a particular society, enabling that society to function effectively". It involves the effective functioning of social groups through interpersonal relationships, a shared sense of Identity (social science), identity, a shared understanding, shared Social norm, norms, shared Value (ethics), values, Trust (social sciences), trust, cooperation, and Reciprocity (social psychology), reciprocity. Social capital is a measure of the value of resources, both Tangibility, tangible (e.g., public spaces, private property) and intangible (e.g., Social actor, actors, human capital, people), and the impact that ideal creators have on the resources involved in each relationship, and on larger groups. Some have described it as a form of capital that produces Public good (economics), public goods for a common purpose, although this does not align with how it has been measured. Social capital has been used to expla ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Access To Information
Access may refer to: Companies and organizations * ACCESS (Australia), an Australian youth network * Access (credit card), a former credit card in the United Kingdom * Access Co., a Japanese software company * Access Healthcare, an Indian BPO services provider * Access International Advisors, a hedge fund * AirCraft Casualty Emotional Support Services * Arab Community Center for Economic and Social Services * Access, the Alphabet division containing Google Fiber * Access, the Southwest Ohio Regional Transit Authority's paratransit service Sailing * Access 2.3, a sailing keelboat * Access 303, a sailing keelboat * Access Liberty, a sailing keelboat Television * ''Access Hollywood'', formerly ''Access'', an American entertainment newsmagazine * ''Access'' (British TV programme), a British entertainment television programme * ''Access'' (Canadian TV series), a Canadian television series (1974–1982) * Access TV, a former Canadian educational television channel (1973–2011) * A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Status
Social status is the level of social value a person is considered to possess. More specifically, it refers to the relative level of respect, honour, assumed competence, and deference accorded to people, groups, and organizations in a society. Status is based in widely shared ''beliefs'' about who members of a society think holds comparatively more or less social value, in other words, who they believe is better in terms of competence or moral traits. Status is determined by the possession of various characteristics culturally believed to indicate superiority or inferiority (e.g., confident manner of speech or race). As such, people use status hierarchies to allocate resources, leadership positions, and other forms of power. In doing so, these shared cultural beliefs make unequal distributions of resources and power appear natural and fair, supporting systems of social stratification. Status hierarchies appear to be universal across human societies, affording valued benefits to those ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Currency Levers
Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives from the Latin word ''socii'' ("allies"). It is particularly derived from the Italian ''Socii'' states, historical allies of the Roman Republic (although they rebelled against Rome in the Social War (91–87 BC), Social War of 91–87 BC). Social theorists In the view of Karl MarxMorrison, Ken. ''Marx, Durkheim, Weber. Formations of modern social thought'', human beings are intrinsically, necessarily and by definition social beings who, beyond being "gregarious creatures", cannot survive and meet their needs other than through social co-operation and association. Their social characteristics are therefore to a large extent an objectively given fact, stamped on them from birth and affirmed by socialization processes; and, according to Marx, in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fan (person)
A fan or fanatic, sometimes also termed an aficionado or enthusiast, is a person who exhibits strong interest or admiration for something or somebody, such as a celebrity, a sport, a sports team, a genre, a politician, a book, a movie, a video game or an entertainer. Collectively, the fans of a particular object or person constitute its fanbase or fandom. They may show their enthusiasm in a variety of ways, such as by promoting the object of their interest, being members of a related fan club, holding or participating in fan conventions or writing fan mail. They may also engage in creative activities ("fan labor") such as creating fanzines, writing fan fiction, making Internet meme, memes or drawing fan art. Etymology Merriam-Webster, the Oxford dictionary and other sources define "fan" as a shortened version of the word ''fanatic''. ''Fanaticism, Fanatic'' itself, introduced into English around 1550, means "marked by excessive enthusiasm and often intense uncritical devotio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sociological Terminology
Sociology is a social science that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of empirical investigation and critical analysis to develop a body of knowledge about social order and social change. While some sociologists conduct research that may be applied directly to social policy and welfare, others focus primarily on refining the theoretical understanding of social processes and phenomenological method. Subject matter can range from micro-level analyses of society (i.e. of individual interaction and agency) to macro-level analyses (i.e. of social systems and social structure). Traditional focuses of sociology include social stratification, social class, social mobility, religion, secularization, law, sexuality, gender, and deviance. As all spheres of human activity are affected by the interplay between social structure and individual agenc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reputation Management
Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search engine results. Ethical grey areas include mug shot removal sites, astroturfing customer review sites, censoring complaints, and using search engine optimization tactics to influence results. In other cases, the ethical lines are clear; some reputation management companies are closely connected to websites that publish unverified and libelous statements about people. Such unethical companies charge thousands of dollars to remove these posts – temporarily – from their websites. This field of public relations has developed extensively, with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
