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So Yesterday (novel)
''So Yesterday'' is a young adult suspense novel by Scott Westerfeld published in 2004. It has won a Victorian Premier's Award and is also an ALA Best Book for Young Adults. ''So Yesterday'', the author's third publication, is considered his "breakout novel" and has been optioned to be made into a film by one of the producers of ''Fahrenheit 9/11'' and ''Bowling for Columbine''. This novel explores issues surrounding marketing, especially marketing targeted at youth, the Technology adoption life cycle, and culture jamming. Synopsis A seventeen-year-old high schooler named Hunter works as a cool hunter, finding and selling new trends to his corporate sponsors. His latest find is Jen, an honest-to-goodness 'Innovator' whom he spots based on her unique shoelaces. Together they are drawn into a mystery when one of Hunter's bosses disappears after she runs a 'cool tasting' for a new brand of shoe. What he finds ends up to be nothing like he had expected. Characters *Hunter is a te ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WikiProject Novels
A WikiProject, or Wikiproject, is a Wikimedia movement affinity group for contributors with shared goals. WikiProjects are prevalent within the largest wiki, Wikipedia, and exist to varying degrees within sister projects such as Wiktionary, Wikiquote, Wikidata, and Wikisource. They also exist in different languages, and translation of articles is a form of their collaboration. During the COVID-19 pandemic, CBS News noted the role of Wikipedia's WikiProject Medicine in maintaining the accuracy of articles related to the disease. Another WikiProject that has drawn attention is WikiProject Women Scientists, which was profiled by '' Smithsonian'' for its efforts to improve coverage of women scientists which the profile noted had "helped increase the number of female scientists on Wikipedia from around 1,600 to over 5,000". On Wikipedia Some Wikipedia WikiProjects are substantial enough to engage in cooperative activities with outside organizations relevant to the field at issue. For e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fahrenheit 9/11
''Fahrenheit 9/11'' is a 2004 American documentary film directed, written by, and starring filmmaker, director, political commentator and activist Michael Moore. The film takes a liberal, critical look at the presidency of George W. Bush, the war in Iraq, and its coverage in the media. In the film, Moore contends that American corporate media were "cheerleaders" for the 2003 invasion of Iraq, and did not provide an accurate or objective analysis of the rationale for the war and the resulting casualties there. The title of the film alludes to Ray Bradbury's 1953 novel ''Fahrenheit 451'', a dystopian view of the future United States, drawing an analogy between the autoignition temperature of paper and the date of the September 11 attacks; one of the film's taglines was "The Temperature at Which Freedom Burns". The film debuted at the 2004 Cannes Film Festival, where it was awarded the Palme d'Or, the festival's highest award. It received generally positive reviews from critics, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nike, Inc
Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed 76,700 people worldwide. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cool Hunter
Coolhunting is a neologism coined in the early 1990s referring to a new kind of marketing professionals who make observations and predictions in changes of new or existing "cool" cultural fads and trends. Coolhunting is also referred to as "trend spotting," and is a subset of trend analysis. Coolhunters resemble the intuitive fashion magazine editors of the 1960s such as Nancy White (''Harper's Bazaar'' 1958–1971). Coolhunters operate mostly in the world of street fashion and design, but their work also blurs into that of futurists such as Faith Popcorn. Business model A coolhunting firm is a marketing agency whose exclusive purpose is to conduct research of the youth demographic. They then compile their data and produce reports detailing emerging and declining trends in youth culture as well as predictions for future trends. These reports are then sold to various companies whose products target the youth demographic. They also offer consulting services. Coolhunt ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Culture Jamming
Culture jamming (sometimes also guerrilla communication) is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of mass society. Culture jamming employs techniques originally associated with Letterist International, and later Situationist International known as '' détournement.'' It uses the language and rhetoric of mainstream culture to subversively critique the social institutions that produce that culture. Tactics include editing company logos to critique the respective companies, products, or concepts they represent, or wearing fashion statements that criticize the current fashion trends by deliberately clashing with them.Boden, Sharon and Williams, Simon J. (2002) "Consumption and Emotion: The Romantic Ethic Revisited", Sociology 36(3):493–512 Culture jamming often entails using mass media to pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Technology Adoption Life Cycle
The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution In statistics, a normal distribution or Gaussian distribution is a type of continuous probability distribution for a real-valued random variable. The general form of its probability density function is : f(x) = \frac e^ The parameter \mu ... or "bell curve". The model indicates that the first group of people to use a new product is called "innovators", followed by "early adopters". Next come the early majority and late majority, and the last group to eventually adopt a product are called "Laggards" or "phobics." For example, a phobic may only use a cloud service when it is the only remaining method of performing a required task, but the phobic may not have an i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bowling For Columbine
''Bowling for Columbine'' is a 2002 documentary film written, produced, directed, and narrated by Michael Moore. The film explores what Moore suggests are the primary causes for the Columbine High School massacre in 1999 and other acts of gun violence. He focuses on the background and environment in which the massacre took place and some common public opinions and assumptions about related issues. The film also looks into the nature of violence in the United States, and American violence abroad. A critical and commercial success, the film brought Moore international attention as a rising filmmaker and won numerous awards, including the Academy Award for Best Documentary Feature, the Independent Spirit Award for Best Documentary Feature, a special ''55th Anniversary Prize'' at the 2002 Cannes Film Festival, and the César Award for Best Foreign Film. The film is widely considered one of the greatest documentary films of all time. Film content In Moore's discussions with vario ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ALA Best Book For Young Adults
The American Library Association's Best Fiction for Young Adults, previously known as Best Books for Young Adults (1966–2010), is a recommendation list of books presented yearly by the YALSA division (Young Adult Library Services Association The Young Adult Library Services Association (YALSA), established in 1957, is a division of the American Library Association. YALSA is a national association of librarians, library workers and advocates whose mission is to expand the capacity of l ...). It is for "fiction titles published for young adults in the past 16 months that are recommended reading for ages 12 to 18. The purpose of the annual list it to provide librarians and library workers with a resource to use for collection development and readers advisory purposes." In addition there is a "Best of the Best" list of the top 10 titles, made available since 1997.Betty Carter with Sally Estes and Linda Waddle, ''Best Books for Young Adults'', 2nd Edition, YALSA, ALA, 2000. The lis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WikiProject Books
A WikiProject, or Wikiproject, is a Wikimedia movement affinity group for contributors with shared goals. WikiProjects are prevalent within the largest wiki, Wikipedia, and exist to varying degrees within sister projects such as Wiktionary, Wikiquote, Wikidata, and Wikisource. They also exist in different languages, and translation of articles is a form of their collaboration. During the COVID-19 pandemic, CBS News noted the role of Wikipedia's WikiProject Medicine in maintaining the accuracy of articles related to the disease. Another WikiProject that has drawn attention is WikiProject Women Scientists, which was profiled by '' Smithsonian'' for its efforts to improve coverage of women scientists which the profile noted had "helped increase the number of female scientists on Wikipedia from around 1,600 to over 5,000". On Wikipedia Some Wikipedia WikiProjects are substantial enough to engage in cooperative activities with outside organizations relevant to the field at issue. For e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Victorian Premier's Literary Award
The Victorian Premier's Literary Awards were created by the Victorian Government with the aim of raising the profile of contemporary creative writing and Australia's publishing industry. As of 2013, it is reportedly Australia's richest literary prize with the top winner receiving 125,000 and category winners 25,000 each. The awards were established in 1985 by John Cain, Premier of Victoria, to mark the centenary of the births of Vance and Nettie Palmer, two of Australia's best-known writers and critics who made significant contributions to Victorian and Australian literary culture. From 1986 till 1997, the awards were presented as part of the Melbourne Writers Festival. In 1997 their administration was transferred to the State Library of Victoria. By 2004, the total prize money was 180,000. In 2011, stewardship was taken over by the Wheeler Centre. Winners 2011–present Beginning in 2011, the awards were restructured into 5 categories: Fiction, Nonfiction, Poetry, Drama and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paperback
A paperback (softcover, softback) book is one with a thick paper or paperboard cover, and often held together with adhesive, glue rather than stitch (textile arts), stitches or Staple (fastener), staples. In contrast, hardcover (hardback) books are bound with cardboard covered with cloth, leather, paper, or plastic. Inexpensive books bound in paper have existed since at least the 19th century in such forms as pamphlets, yellow-backs, yellowbacks, dime novels, and airport novels. Modern paperbacks can be differentiated from one another by size. In the United States, there are "mass-market paperbacks" and larger, more durable "trade paperbacks". In the United Kingdom, there are A-format, B-format, and the largest C-format sizes. Paperback editions of books are issued when a publisher decides to release a book in a low-cost format. Lower-quality paper, glued (rather than stapled or sewn) bindings, and the lack of a hard cover may contribute to the lower cost of paperbacks. Paperb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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