Serifa (typeface)
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Serifa (typeface)
Serifa is a slab serif typeface family created by Adrian Frutiger in 1967. The typeface is based on the Univers family. Usage It was most prominently featured in the logo of Montgomery Ward from 1982 to 1992 and again in the revived online store. It was also used in the campaign ads for Ross Perot's 1992 Presidential campaign and from 1982 to late 1987 on the graphics of various CBS News CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ... programming, and for the local news programs at the CBS owned-and-operated television stations (as well as several affiliates). In 2014 Jake Tilson used it in the NT signage to complement the NT logo.{{cite web , url=http://www.jaketilson.com/design/national/index.html , title=Jake Tilson / Design Serifa is also used in nearly all of the Colle ...
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Srifa
Srifa ( ar, صريفا) is a town in Southern Lebanon, located in Tyre District, Governorate of South Lebanon. It is located 22 kilometres east of the city Tyros and 90 kilometers south of the capital Beirut. It is the birthplace of Rima Fakih, Miss USA 2010. Name According to E. H. Palmer, the origin of the name is Sref. It has been suggested that the name means melting and purifying metals(the place of purification and smelting of metals)or it means "casting dirhams”. History In 1875, during the late Ottoman era, Victor Guérin found here an ancient column, and a few cut stones, proving that the place was an ancient site. Guérin found that the village had 150 Metawileh villagers. In 1881, the PEF's ''Survey of Western Palestine'' (SWP) described it: "A village, built of stone, containing about 200 Metawileh Lebanese Shia Muslims ( ar, المسلمون الشيعة اللبنانيين), historically known as ''matāwila'' ( ar, متاولة, plural of ''mut ...
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Slab Serif
In typography, a slab serif (also called ''mechanistic'', ''square serif'', ''antique'' or ''Egyptian'') typeface is a type of serif typeface characterized by thick, block-like serifs. Serif terminals may be either blunt and angular ( Rockwell), or rounded (Courier). Slab serifs were introduced in the early nineteenth century. Slab serifs form a large and varied genre. Some such as Memphis and Rockwell have a geometric design with minimal variation in stroke width: they are sometimes described as sans-serif fonts with added serifs. Others such as those of the Clarendon genre have a structure more like most other serif fonts, though with larger and more obvious serifs. These designs may have bracketed serifs which increase width along their length before merging with the main strokes of the letters, while on geometrics the serifs have a constant width. Display-oriented slab serifs are often extremely bold, intended to grab the reader's attention on a poster, while slab serifs or ...
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Adrian Frutiger
Adrian Johann Frutiger ( ; 24 May 1928 – 10 September 2015) was a Swiss typeface designer who influenced the direction of type design in the second half of the 20th century. His career spanned the hot metal, phototypesetting and digital typesetting eras. Until his death, he lived in Bremgarten bei Bern. Frutiger's most famous designs, Univers, Frutiger and Avenir, are landmark sans-serif families spanning the three main genres of sans-serif typefaces: neogrotesque, humanist and geometric. Univers was notable for being one of the first sans-serif faces to form a consistent but wide-ranging family, across a range of widths and weights. Frutiger described creating sans-serif types as his "main life's work," partially due to the difficulty in designing them compared to serif fonts. Early life Adrian Frutiger was born in Unterseen, Canton of Bern, the son of a weaver. As a boy, he experimented with invented scripts and stylized handwriting in a negative reaction to the fo ...
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Univers
Univers () is a large sans-serif typeface family designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957. Classified as a Grotesque (typeface classification), neo-grotesque sans-serif, one based on the model of nineteenth-century German typefaces such as Akzidenz-Grotesk, it was notable for its availability from the moment of its launch in a comprehensive range of weights and widths. The original marketing for Univers deliberately referenced the periodic table to emphasise its scope. Univers was one of the first typeface families to fulfil the idea that a typeface should form a family of consistent, related designs. Past sans-serif designs such as Gill Sans had much greater differences between weights, while loose families such as American Type Founders' Franklin Gothic family often were advertised under different names for each style, to emphasise that they were not completely matching. By creating a matched range of styles and weights, Univers allowed ...
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Serif
In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface (or serifed typeface), and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" (in German, ) or "Gothic", and serif typefaces as "roman". Origins and etymology Serifs originated from the first official Greek writings on stone and in Latin alphabet with inscriptional lettering—words carved into stone in Roman antiquity. The explanation proposed by Father Edward Catich in his 1968 book ''The Origin of the Serif'' is now broadly but not universally accepted: the Roman letter outlines were first painted onto stone, and the stone carvers followed the brush marks, which flared at stroke ends and corners, creating serifs. Another theory is that serifs were devised to neate ...
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Slab Serif
In typography, a slab serif (also called ''mechanistic'', ''square serif'', ''antique'' or ''Egyptian'') typeface is a type of serif typeface characterized by thick, block-like serifs. Serif terminals may be either blunt and angular ( Rockwell), or rounded (Courier). Slab serifs were introduced in the early nineteenth century. Slab serifs form a large and varied genre. Some such as Memphis and Rockwell have a geometric design with minimal variation in stroke width: they are sometimes described as sans-serif fonts with added serifs. Others such as those of the Clarendon genre have a structure more like most other serif fonts, though with larger and more obvious serifs. These designs may have bracketed serifs which increase width along their length before merging with the main strokes of the letters, while on geometrics the serifs have a constant width. Display-oriented slab serifs are often extremely bold, intended to grab the reader's attention on a poster, while slab serifs or ...
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Montgomery Ward
Montgomery Ward is the name of two successive U.S. retail corporations. The original Montgomery Ward & Co. was a world-pioneering mail-order business and later also a leading department store chain that operated between 1872 and 2001. The current Montgomery Ward Inc. is a national online shopping and mail-order catalog retailer that started several years after the original Montgomery Ward shut down. Original Montgomery Ward (1872–2001) Company origins Aaron Montgomery Ward started his business in Chicago; conflicting reports place his first office either in a single room at 825 North Clark Street or in a loft above a livery stable on Kinzie Street, between Rush and State Streets. In 1883, the company's catalog, which became popularly known as the "Wish Book", had grown to 240 pages and 10,000 items. In 1896, Wards encountered its first serious competition in the mail order business, when Richard Warren Sears introduced his first general catalog. In 1900, Wards had total sa ...
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Ross Perot
Henry Ross Perot (; June 27, 1930 – July 9, 2019) was an American business magnate, billionaire, politician and philanthropist. He was the founder and chief executive officer of Electronic Data Systems and Perot Systems. He ran an independent campaign in the 1992 U.S. presidential election and a third-party campaign in the 1996 U.S. presidential election as the nominee of the Reform Party of the United States of America, Reform Party, which was formed by grassroots supporters of Perot's 1992 campaign. Although he failed to carry a single state in either election, both campaigns were among the strongest List of third party performances in United States presidential elections, presidential showings by a third party or independent candidate in U.S. history. Born and raised in Texarkana, Texas, Perot became a salesman for IBM after serving in the United States Navy. In 1962, he founded Electronic Data Systems, a data processing service company. In 1984, General Motors bou ...
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Ross Perot Presidential Campaign, 1992
In 1992, Ross Perot ran unsuccessfully as an independent candidate for President of the United States. Perot was a Texas industrialist who had never served as a public official, but he had experience as the head of several successful corporations and had been involved in public affairs for the previous three decades. Grass-root organizations sprang up in every state to help Perot achieve ballot access following his announcement on the February 20, 1992 edition of ''Larry King Live''. James Stockdale, a retired Navy vice admiral, was Perot's running mate. Perot focused the campaign on his plans to balance the federal budget, further economic nationalism, strengthen the war on drugs, and implement "electronic town halls" throughout the nation for "direct democracy". His views were described as a combination of "East Texas populism with high-tech wizardry". Supporters saw him as a non-political and witty "folk hero", but critics described him as "authoritarian" and "short-tempered". ...
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CBS News
CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 Hours'', and Sunday morning political affairs program ''Face the Nation''. CBS News Radio produces hourly newscasts for hundreds of radio stations, and also oversees CBS News podcasts like '' The Takeout Podcast''. CBS News also operates a 24-hour digital news network. Up until April 2021, the president and senior executive producer of CBS News was Susan Zirinsky, who assumed the role on March 1, 2019. Zirinsky, the first female president of the network's news division, was announced as the choice to replace David Rhodes on January 6, 2019. The announcement came amid news that Rhodes would step down as president of CBS News "amid falling ratings and the fallout from revelations from an investigation into sexual misconduct allegations" ag ...
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Owned-and-operated Television Stations In The United States
In the United States, owned-and-operated television stations (frequently abbreviated as ''O&Os'') constitute only a portion of their parent television networks' station bodies, due to ownership limits imposed by the Federal Communications Commission (FCC). Currently, the total number of television stations owned by any company (including a television network) can only reach a maximum of 39% of all U.S. households; in the past, the ownership limit was much lower, and was determined by a specific number of television stations rather than basing the limits on total market coverage. Distribution At the dawn of the American television industry, each company was only allowed to own a total of five television stations around the country. As such, when the networks launched their television operations, they found it more advantageous to put their five owned-and-operated stations in large media markets that had more households (and therefore, denser populations) on the belief that it wou ...
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College Board
The College Board is an American nonprofit organization that was formed in December 1899 as the College Entrance Examination Board (CEEB) to expand access to higher education. While the College Board is not an association of colleges, it runs a membership association of institutions, including over 6,000 schools, colleges, universities, and other educational organizations. The College Board develops and administers standardized tests and curricula used by K–12 and post-secondary education institutions to promote college-readiness and as part of the college admissions process. The College Board is headquartered in New York City. David Coleman has been the CEO of the College Board since October 2012. He replaced Gaston Caperton, former Governor of West Virginia, who had held this position since 1999. The current president of the College Board is Jeremy Singer. In addition to managing assessments for which it charges fees, the College Board provides resources, tools, and service ...
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