Savage X Fenty
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Savage X Fenty
Savage X Fenty is a lingerie brand founded by Barbadian singer Rihanna that emphasizes confidence and inclusivity and is designed for all genders, sizes, and backgrounds. Along with lingerie, the line features bras, underwear, sleepwear, and loungewear. The brand features an optional membership program called Xtra VIP which offers discounts, and early access to product releases. History Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. The website launched on May 11, 2018 along with a pop-up shop in Brooklyn, New York which was open the first two days the brand launched. Within a month of launching, the debut collection sold out. In 2018, the company launched a sleepwear collection to benefit the Clara Lionel Foundation, a non-profit also founded by Rihanna. Savage X Fenty was named one of Fast Company’s “10 most innovative style compan ...
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Lingerie
Lingerie (, , ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fashionable, or both. In a 2015 US survey, 75% of women and 26% of men reported having worn sexy lingerie in their lifetime. Lingerie is made of lightweight, stretchy, smooth, sheer or decorative fabrics such as silk, satin, Lycra, charmeuse, chiffon, or (especially and traditionally) lace. These fabrics can be made of various natural fibres like silk or cotton or of various synthetic fibres like polyester or nylon. Etymology The word ''lingerie'' is a word taken directly from the French language, meaning undergarments, and used exclusively for more lightweight items of female undergarments. The French word in its original form derives from the French word ''linge'', meaning 'linen' or 'clothes'. Informal usage suggests visually appealing ...
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