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SaleCycle
SaleCycle is a UK based global Behavioural Marketing firm. It works with online companies to reconnect with customers they've lost online, providing On-Site Remarketing and Email Remarketing solutions or application forms with dynamic and personalized messages in real-time. SaleCycle also offers segmentation and customization of online shopping experiences for consumers. Key features of its services include real-time reporting and IT service management. The firm's operations have enabled it to manage specific statistics regarding user behaviour through the online shopping process and it has released several market research studies, Infographics, eBooks, articles and educational webinars about eCommerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managemen ... strategies. The company wa ...
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Private Limited Company
A private limited company is any type of business entity in "private" ownership used in many jurisdictions, in contrast to a publicly listed company, with some differences from country to country. Examples include the '' LLC'' in the United States, ''private company limited by shares'' in the United Kingdom, '' GmbH'' in Germany and Austria, ''société à responsabilité limitée'' in France, and ''sociedad de responsabilidad limitada'' in the Spanish-speaking world. The benefit of having a private limited company is that there is limited liability. However, shares can only be sold to shareholders in the business, which means that it can be difficult to liquidate such a company. Abbreviations Albania In Albania a limited liability company ( sq, Shoqëri me përgjegjësi të kufizuar Sh.p.k) is a commercial company founded by persons of physical or judicial status, who are not liable for the company and personally bear losses only up to the outstanding contribution agreeme ...
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Houghton-le-Spring
Houghton-le-Spring ( ) is a town in the City of Sunderland, Tyne and Wear, North East England which has its recorded origins in Norman times. Historically in County Durham, it is now administered as part of the Tyne and Wear county. It is situated almost equidistant between the cathedral city of Durham southwest and Sunderland about northeast. The town of Seaham and the North Sea lie about directly east. The villages and towns of Newbottle, Fencehouses and Hetton-le-Hole lie nearby. It has a population of 36,746. Other villages within the Houghton-le-Spring postal district include: Philadelphia, Penshaw, Shiney Row, Chilton Moor and Woodstone Village. History The earliest mention of the town's name is in the Boldon Book in 1183 as 'Hoctona'. An English transcription states: :''In Houghton are thirteen cottagers, whose tenures, works and payments are like those of Newbotill; and three other half cottagers, who also work like the three half cottagers of Newbotill. Henr ...
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Behavioural Retargeting
Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's browser. Once the cookie is set, the advertiser is able to show ads (often display ads) to that user elsewhere on the internet via an ad exchange. Dynamic creative (also known as personalized retargeting), allows an advertiser to display a banner created on-the-fly for a particular consumer based on specific pages that they viewed. For example, if a consumer visits an advertiser's website and browses products A, B, and C – they will then be retargeted with a display banner featuring the exact products A, B, and C that they previously viewed. This is typically restricted to the visitor's browsing on a single website. A refined version impro ...
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Business Insider
''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom. ''Insider'' publishes original reporting and aggregates material from other outlets. , it maintained a liberal policy on the use of anonymous sources. It has also published native advertising and granted sponsors editorial control of its content. The outlet has been nominated for several awards, but is criticized for using factually incorrect clickbait headlines to attract viewership. In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $343 million (€306 million), implying a total valuation of $442 million. In February 2021, the brand was renamed simply ''Insider''. History ''Busi ...
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Email Remarketing
Email remarketing refers to the email systems used by merchants to follow up with website visitors who do not make a desired purchase action. It is a development of email marketing that aims to re-attract website viewers or customers. In other words, the whole idea of email remarketing is attracting customers or users back for purchase, growing repeated customers. Types of email remarketing Email remarketing can be done through various kinds of emails, such as: Browse abandonment emails Browse abandonment emails reconnect merchants with website visitors who quit the site without purchase action, giving chances to turn window shoppers into actual buyers. Browse abandonment is on the upper side of the purchase funnel, and the next abandonment which stop customers accessing to check-out is cart abandonment. Instead of contacting everyone, marketers are more likely to send email to the people who have shown obvious interest on the products. For example, they are the ones who brow ...
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EMarketer
eMarketer is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce. History eMarketer was founded in 1996, and is headquartered in New York City. 93 percent of the company was acquired as a subsidiary by Axel Springer, in June 2016, for $242 million. Products and services Corporate subscription Subscribers have access to eMarketer's data via a web-based client portal. Within the database, analysts, forecasters, and researchers publish industry reports, forecasts, comparative estimates, charts, articles, interviews, case studies, web conferencing and videos. The company curates, compares, and contextualizes information from global sources to provide macro-level understanding of digital trends related to advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing i ...
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The Journal (Newcastle Upon Tyne Newspaper)
''The Journal'' is a daily newspaper produced in Newcastle upon Tyne. Published by ncjMedia, (a division of Reach plc), ''The Journal'' is produced every weekday and Saturday morning and is complemented by its sister publications the '' Evening Chronicle'' and the ''Sunday Sun''. The newspaper mainly has a middle-class and professional readership throughout North East England, covering a mixture of regional, national and international news. It also has a daily business section and sports page as well as the monthly ''Culture'' magazine and weekly property supplement Homemaker. News coverage about farming is also an important part of the paper with a high readership in rural Northumberland. It was the named sponsor of Tyne Theatre on Westgate Road during the 2000s, until January 2012. The first edition of the ''Newcastle Journal'' was printed on 12 May 1832, and subsequent Saturdays, by Hernaman and Perring, 69 Pilgrim Street, Newcastle. On 12 May 2007, ''The Journal'' celeb ...
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Market Segmentation
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as ''segments'') based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) sellers might segment the market into demographic segments, such as lifestyle, behavior, ...
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IT Service Management
Information technology service management (ITSM) is the activities that are performed by an organization to design, build, deliver, operate and control information technology (IT) services offered to customers. Differing from more technology-oriented IT management approaches like network management and IT systems management, IT service management is characterized by adopting a process approach towards management, focusing on customer needs and IT services for customers rather than IT systems, and stressing continual improvement. The CIO WaterCoolers' annual ITSM report states that business uses ITSM "mostly in support of customer experience (35%) and service quality (48%)." Context As a discipline, ITSM has ties and common interests with other IT and general management approaches, information security management and software engineering. Consequently, IT service management frameworks have been influenced by other standards and adopted concepts from them, e.g. CMMI, ISO 9000 ...
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E-commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. Defining e-commerce The term was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transaction's life cycle although it may also use other techno ...
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Companies House
Companies House is the executive agency of the company registrars of the United Kingdom, falling under the remit of the Department for Business, Energy and Industrial Strategy. All forms of companies (as permitted by the Companies Act) are incorporated and registered with Companies House and file specific details as required by legislation. All registered limited companies, including subsidiary, small and inactive companies, must file annual financial statements in addition to annual company returns, and all these are public records. Only some registered unlimited companies (meeting certain conditions) are exempt from this requirement. The United Kingdom has had a system of company registration since 1844. The legislation governing company registration matters is the Companies Act 2006. History 19th century Prior to 1844, companies could only be incorporated through grant of a royal charter, by private act of Parliament, or, from 1834, by letters patent. Few companie ...
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Market Research Companies Of The United Kingdom
Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an island shared by Finland and Sweden Art, entertainment, and media Films * ''Market'' (1965 film), 1965 South Korean film * ''Market'' (2003 film), 2003 Hindi film *'' The Market: A Tale of Trade'', a Turkish film Television * ''The Market'' (TV series), a New Zealand television drama Brands or enterprises * The Market (company), a concept grocery store *The Market, a specialized Safeway store Types of economic markets *Agricultural marketing *Emerging market *Energy market *Financial market *Foreign exchange market *Grey market, commodity trade outside of original producer's distribution channel *Media market, geographic area with mostly the same set of media outlets *Niche market *Open market, a free trade economy; the antonym of close ...
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