|
Social Media Use By Businesses
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/ loyalty programs,Kaplan, Andreas M. (March–April 2012). "If you love something, let it go mobile: Mobile marketing and mobile social media 4x4". Business Horizons. 55 (2): 129–139. doi:10.1016/j.bushor.2011.10.009. and e-commerce. * Marketing research: Mobile social media applications provide companies data about offline consumer movements at a level of detail that was previously accessible to online comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Desktop Computer
A desktop computer (often abbreviated desktop) is a personal computer designed for regular use at a single location on or near a desk due to its size and power requirements. The most common configuration has a case that houses the power supply, motherboard (a printed circuit board with a microprocessor as the central processing unit, memory, bus, certain peripherals and other electronic components), disk storage (usually one or more hard disk drives, solid state drives, optical disc drives, and in early models a floppy disk drive); a keyboard and mouse for input; and a computer monitor, speakers, and, often, a printer for output. The case may be oriented horizontally or vertically and placed either underneath, beside, or on top of a desk. Personal computers with their cases oriented vertically are referred to as towers. As the majority of cases offered since the mid-1990s are in this form factor, the term ''desktop'' has been retronymically used to refer to modern cases offer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pinterest
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically "ideas") on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp, and had 433 million global monthly active users as of July 2022. It is operated by Pinterest, Inc., based in San Francisco. History The idea for ''Pinterest'' emerged from an earlier app created by Ben Silberman and Paul Sciarra called Tote which served as a virtual replacement for paper catalogs. Tote struggled as a business, significantly due to difficulties with mobile payments. At the time, mobile payment technology was not sophisticated enough to enable easy on-the-go transactions, inhibiting users from making many purchases via the app. Tote users were, however, amassing large collections of favorite items and sharing them with other users. The behavior struck ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stock Price
A share price is the price of a single share of a number of saleable equity shares of a company. In layman's terms, the stock price is the highest amount someone is willing to pay for the stock, or the lowest amount that it can be bought for. Behaviour of share prices In economics and financial theory, analysts use random walk techniques to model behavior of asset prices, in particular share prices on stock markets. This practice has its basis in the presumption that investors act rationally and without biases, and that at any moment they estimate the value of an asset based on future expectations. Under these conditions, all existing information affects the price, which changes only when new information comes out. By definition, new information appears randomly and influences the asset price randomly. Empirical studies have demonstrated that prices do not completely follow random walks. Low serial correlations (around 0.05) exist in the short term, and slightly stronger correl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Capital
Social capital is "the networks of relationships among people who live and work in a particular society, enabling that society to function effectively". It involves the effective functioning of social groups through interpersonal relationships, a shared sense of Identity (social science), identity, a shared understanding, shared Social norm, norms, shared Value (ethics), values, Trust (social sciences), trust, cooperation, and Reciprocity (social psychology), reciprocity. Social capital is a measure of the value of resources, both Tangibility, tangible (e.g., public spaces, private property) and intangible (e.g., Social actor, actors, human capital, people), and the impact that ideal creators have on the resources involved in each relationship, and on larger groups. Some have described it as a form of capital that produces Public good (economics), public goods for a common purpose, although this does not align with how it has been measured. Social capital has been used to expla ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Spending
Consumer spending is the total money spent on final goods and services by individuals and households. There are two components of consumer spending: induced consumption (which is affected by the level of income) and autonomous consumption (which is not). Macroeconomic factors Taxes Taxes are a tool in the adjustment of the economy. Tax policies designed by governments affect consumer groups, net consumer spending and consumer confidence. Economists expect tax manipulation to increase or decrease consumer spending, though the precise impact of specific manipulations are often the subject of controversy. Underlying tax manipulation as a stimulant or suppression of consumer spending is an equation for gross domestic product (GDP). The equation is GDP = C + I + G + NX, where C is private consumption, I is private investment, G is government and NX is the net of exports minus imports. Increases in government spending create demand and economic expansion. However, government spendin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fake News
Fake news is false or misleading information presented as news. Fake news often has the aim of damaging the reputation of a person or entity, or making money through advertising revenue.Schlesinger, Robert (April 14, 2017)"Fake news in reality" '' U.S. News & World Report''. Although false news has always been spread throughout history, the term "fake news" was first used in the 1890s when sensational reports in newspapers were common."The real story of 'fake news': The term seems to have emerged around the end of the 19th century" . Retrieved October 13, 2017. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hoax
A hoax is a widely publicized falsehood so fashioned as to invite reflexive, unthinking acceptance by the greatest number of people of the most varied social identities and of the highest possible social pretensions to gull its victims into putting up the highest possible social currency in support of the hoax. Whereas the promoters of frauds, fakes, and scams devise them so that they will withstand the highest degree of scrutiny customary in the affair, hoaxers are confident, justifiably or not, that their representations will receive no scrutiny at all. They have such confidence because their representations belong to a world of notions fundamental to the victims' views of reality, but whose truth and importance they accept without argument or evidence, and so never question. Some hoaxers intend eventually to unmask their representations as in fact a hoax so as to expose their victims as fools; seeking some form of profit, other hoaxers hope to maintain the hoax indefini ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fact Checker
Fact-checking is the process of verifying factual information, in order to promote the veracity and correctness of reporting. Fact-checking can be conducted before (''ante hoc'') or after (''post hoc'') the text is published or otherwise disseminated. Internal fact-checking is such checking done in-house by the publisher; when the text is analyzed by a third party, the process is called external fact-checking. The US remains the largest market for fact-checking. Research suggests that fact-checking does indeed correct perceptions among citizens, as well as discourage politicians from spreading false or misleading claims. However, corrections may decay over time or be overwhelmed by cues from elites that promote less accurate claims. Political fact-checking is sometimes criticized as being opinion journalism. A review of US politics fact-checkers shows a mixed result of whether fact-checking is an effective way to reduce misconceptions, and whether the method is reliable. Histo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web 2
Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and devices) for end users. The term was coined by Darcy DiNucci in 1999 and later popularized by Tim O'Reilly and Dale Dougherty at the first Web 2.0 Conference in 2004. Although the term mimics the numbering of software versions, it does not denote a formal change in the nature of the World Wide Web, but merely describes a general change that occurred during this period as interactive websites proliferated and came to overshadow the older, more static websites of the original Web. A Web 2.0 website allows users to interact and collaborate with each other through social media dialogue as creators of user-generated content in a virtual community. This contrasts the first generation of Web 1.0-era websites where people were limited to vie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audio Engineer
An audio engineer (also known as a sound engineer or recording engineer) helps to produce a recording or a live performance, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproduction, and reinforcement of sound. Audio engineers work on the "technical aspect of recording—the placing of microphones, pre-amp knobs, the setting of levels. The physical recording of any project is done by an engineer... the nuts and bolts." Sound engineering is increasingly seen as a creative profession where musical instruments and technology are used to produce sound for film, radio, television, music and video games. Audio engineers also set up, sound check and do live sound mixing using a mixing console and a sound reinforcement system for music concerts, theatre, sports games and corporate events. Alternatively, ''audio engineer'' can refer to a scientist or professional engineer who holds an engineering degree and who designs, dev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Over-the-air Programming
Over-the-air programming (OTA programming) refers to various methods of distributing new software, configuration settings, and even updating encryption keys to devices like mobile phones, set-top boxes, electric cars or secure voice communication equipment (encrypted two-way radios). One important feature of OTA is that one central location can send an update to all the users, who are unable to refuse, defeat, or alter that update, and that the update applies immediately to everyone on the channel. A user could 'refuse' OTA, but the 'channel manager' could also 'kick them off' the channel automatically. In the context of the mobile content world, these include firmware-over-the-air (FOTA), over-the-air service provisioning (OTASP), over-the-air provisioning (OTAP), or over-the-air parameter administration (OTAPA); or provisioning handsets with the necessary settings with which to access services such as wireless access point (WAP) or Multimedia Messaging Service (MMS). As mobil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.jpg "Click for more on -> Fake News")
.png "Click for more on -> Hoax")
