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Social Marketing Intelligence
Social marketing intelligence is the method of extrapolating valuable information from social network interactions and data flows that can enable companies to launch new products and services into the market at greater speed and lower cost. This is an area of research however, companies using social marketing intelligence have achieved significant improvement in marketing campaigns. Through social marketing intelligence, companies can identify people that are the most influential within their communities. These are the most connected people within any given social network. These people, sometimes called the ''alpha users'' or ''hubs'' as in small-world network theory, have considerable influence over the spread of information within their social network. Alpha users Alpha users are key elements of any social networks, who manage the connectivity of the core members of the community. Similar to how viruses spread in nature, there is an initial starting point to communications in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Social Network
A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities along with a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine dynamics of networks. For instance, social network analysis has been used in studying the spread of misinformation on social media platforms or analyzing the influence of key figures in social networks. Social networks and the analysis of them is an inherently Interdisciplinarity, interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Push Poll
A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which a person or organization attempts to manipulate or alter prospective voters' views under the guise of conducting an opinion poll. In a push poll, large numbers of voters are contacted with little effort made to collect and analyze their response data. Instead, the push poll is a form of telemarketing-based propaganda and rumor-mongering masquerading as an opinion poll. Push polls may rely on innuendo, or information gleaned from opposition research on the political opponent of the interests behind the poll. Generally, push polls are viewed as a form of negative campaigning. Indeed, the term is commonly (and confusingly) used in a broader sense to refer to legitimate polls that aim to test negative political messages. Future usage of the term will determine whether the strict or broad definition becomes the most favored, but in all such polls, the pollster asks leading ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Business Intelligence
Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. Common functions of BI technologies include Financial reporting, reporting, online analytical processing, analytics, Dashboard (business), dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, Predictive Analysis, predictive analytics, and prescriptive analytics. BI tools can handle large amounts of structured and sometimes unstructured data to help organizations identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights is assumed to potentially provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions. Busine ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Clay Shirky
Clay Shirky (born 1964) is an American pundit, writer, and consultant on the social and economic effects of Internet technologies and journalism. In 2017 he was appointed Vice Provost of Educational Technologies of New York University (NYU), after serving as Chief Information Officer at NYU Shanghai from 2014 to 2017. He also is an associate professor at the Arthur L. Carter Journalism Institute and Associate Arts Professor at the New York University Tisch School of the Arts, Tisch School of the Arts' Interactive Telecommunications Program. His courses address, among other things, the interrelated effects of the Network topology, topology of social networks and technological networks, how our networks shape culture and vice versa. He has written and been interviewed about the Internet since 1996. His columns and writings have appeared in ''Business 2.0'', ''The New York Times'', ''The Wall Street Journal'', the ''Harvard Business Review'' and ''Wired magazine, Wired''. Shirky div ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Here Comes Everybody (book)
''Here Comes Everybody: The Power of Organizing Without Organizations'' is a book by Clay Shirky published by Penguin Press in 2008 on the effect of the Internet on modern group dynamics and organization. The author considers examples such as Wikipedia, MySpace, and other social media in his analysis. According to Shirky, the book is about "what happens when people are given the tools to do things together, without needing traditional organizational structures". The title of the work alludes to HCE, a recurring and central figure in James Joyce's ''Finnegans Wake'' and considers the impacts of self-organizing movements on culture, politics, and business. Synopsis In the book, Shirky recounts how social tools, such as blogging software like WordPress and Twitter, file sharing platforms like Flickr, and online collaboration platforms like Wikipedia, support group conversation and group action in a way that could previously only be achieved through institutions. Shirky argues that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by Word-of-mouth marketing, word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Social Network Analysis
Social network analysis (SNA) is the process of investigating social structures through the use of networks and graph theory. It characterizes networked structures in terms of ''nodes'' (individual actors, people, or things within the network) and the ''ties'', ''edges'', or ''links'' (relationships or interactions) that connect them. Examples of social structures commonly visualized through social network analysis include social media networks, meme proliferation, information circulation, friendship and acquaintance networks, business networks, knowledge networks, difficult working relationships, collaboration graphs, kinship, disease transmission, and sexual relationships. These networks are often visualized through '' sociograms'' in which nodes are represented as points and ties are represented as lines. These visualizations provide a means of qualitatively assessing networks by varying the visual representation of their nodes and edges to reflect attributes of inter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Social Network Advertising
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other data points to Ad targeting, target their ads. Social media targeting combines targeting options (such as geotargeting, behavioural targeting, and socio-psychographic targeting) to make detailed target group identification possible. Essential factors also include users' likes, comments, views, and follows on social media platforms. With social media targeting, advertisements are distributed based on information gathered from target group profiles. Social network advertising differs from social media targeting. Social media targeting enhances advertising by leveraging profile data to deliver ads directly to individual users. Conversely, soci ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Social Media Intelligence
Social media intelligence (SMI or SOCMINT) comprises the collective tools and solutions that allow organizations to analyze conversations, respond to synchronize social signals, and synthesize social data points into meaningful trends and analysis, based on the user's needs. Social media intelligence allows one to utilize intelligence gathering from social media sites, using both intrusive or non-intrusive means, from open and closed social networks. This type of intelligence gathering is one element of OSINT (Open- Source Intelligence). The term was coined in a 2012 paper written by Sir David Omand, Jamie Bartlett and Carl Miller for the Centre for the Analysis of Social Media, at the London-based think tank, Demos. The authors argued that social media is now an important part of intelligence and security work, but that technological, analytical, and regulatory changes are needed before it can be considered a powerful new form of intelligence, including amendments to the U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Social Media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongst virtual communities and Network virtualization, networks. Common features include: * Online platforms enable users to create and share content and participate in social networking. * User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions. * Service-specific profiles that are designed and maintained by the List of social networking services, social media organization. * Social media helps the development of online social networks by connecting a User profile, user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests platforms enable communal activity. Social media enhances and extends human networks. Users access so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Social Cloud Computing
Social cloud computing, also peer-to-peer social cloud computing, is an area of computer science that generalizes cloud computing to include the sharing, bartering and renting of computing resources across peers whose owners and operators are verified through a social network or reputation system. It expands cloud computing past the confines of formal commercial data centers operated by cloud providers to include anyone interested in participating within the cloud services sharing economy. This in turn leads to more options, greater economies of scale, while bearing additional advantages for hosting data and computing services closer to the edge where they may be needed most. Research Peer-to-peer (P2P) computing and networking to enable decentralized cloud computing has been an area of research for sometime. Social cloud computing intersects peer-to-peer cloud computing with social computing to verify peer and peer owner reputation thus providing security and quality of service as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
