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Sawyer's
Sawyer's, Inc. was an American manufacturer and retailer of slide projectors, scenic slides, View-Master reels and viewers, postcards, and related products, based in Portland, Oregon. Founded in 1914 as a photo-finishing company, Sawyer's began producing and selling View-Masters in 1939, and that soon became its primary product. It later diversified into other photographic products, mostly related to film transparencies, and established manufacturing plants in Europe, Japan and India. By the early 1960s, Sawyer's was the nation's second-largest manufacturer of slide projectors, and by 1965 slide projectors had surpassed View-Master reels and equipment as a percentage of the company's annual sales. In 1951, the company moved from Portland proper to the unincorporated Progress area in Portland's southwestern suburbs. In 1966, Sawyer's was acquired by New York-based General Aniline & Film (GAF), and its product lines and facilities were taken over by GAF. It was a subsidiary comp ...
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View-Master With Reel
View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven Stereoscopic 3-D pairs of small transparent color photographs on film.Mary Ann & Wolfgang Sell and Charley Van Pelt, "View-Master Memories" , M.A. and W. Sell, ISBN B0006S314I, 2000 Self-Published It was originally manufactured and sold by Sawyer's. The View-Master system was introduced in 1939, four years after the advent of Kodachrome color film made the use of small, high-quality photographic color images practical. Tourist attraction and travel views predominated in View-Master's early lists of reels, most of which were meant to be of interest to users of all ages. Most current View-Master reels are intended for children. History 1919–1956: early photo services Edwin Eugene Mayer worked as a pharmacist at Owl Drug store in downtown Portland, Oregon, after serving in the U.S. Army in World War I. He built up a ...
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View-Master
View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven stereoscopy, Stereoscopic 3-D pairs of small transparent color photographs on film.Mary Ann & Wolfgang Sell and Charley Van Pelt, "View-Master Memories" , M.A. and W. Sell, ISBN B0006S314I, 2000 Self-Published It was originally manufactured and sold by Sawyer's. The View-Master system was introduced in 1939, four years after the advent of Kodachrome color film made the use of small, high-quality photographic color images practical. Tourist attraction and travel views predominated in View-Master's early lists of reels, most of which were meant to be of interest to users of all ages. Most current View-Master reels are intended for children. History 1919–1956: early photo services Edwin Eugene Mayer worked as a pharmacist at The Owl Drug Company, Owl Drug store in downtown Portland, Oregon, after serving in the U.S. Ar ...
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General Aniline & Film
The American IG Chemical Corporation, or American IG, for short, was an American holding company incorporated under the Delaware General Corporation Law in April 1929 and headquartered in New York City. It had stakes in General Aniline Works (GAW), Agfa-Ansco Corporation, and Winthrop Chemical Company, among others, and was engaged in manufacture and sale of pharmaceuticals, photographic products, light weight metals, synthetic gasoline, synthetic rubber, dyes, fertilizers, and insecticides. The Moody's industrial manual listed an affiliation between IG Farben and American IG at the time of founding.Wilkins, Mira''The history of foreign investment in the United States, 1914-1945'' Cambridge, Mass.: Harvard University Press, 2004 First, Hermann Schmitz, who was the second after Carl Bosch in IG Farben's hierarchy, and then his brother Dietrich A. Schmitz served as American IG's presidents. It was re-incorporated as General Aniline & Film (GAF) Corp. in 1939 after a merge with Gene ...
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Slide Projector
A slide projector is an opto-mechanical device for showing photographic slides. 35 mm slide projectors, direct descendants of the larger-format magic lantern, first came into widespread use during the 1950s as a form of occasional home entertainment; family members and friends would gather to view slide shows. Reversal film was much in use, and supplied slides snapped during vacations and at family events. Slide projectors were also widely used in educational and other institutional settings. Photographic film slides and projectors have mostly been replaced by image files on digital storage media shown on a projection screen by using a video projector or simply displayed on a large-screen video monitor. History A continuous-slide lantern was patented in 1881. It included a dissolving views apparatus.Sloane, T. O'Conor. ''Facts Worth Knowing Selected Mainly from the Scientific American for Household, Workshop, and Farm Embracing Practical and Useful Informati ...
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Slide Projector
A slide projector is an opto-mechanical device for showing photographic slides. 35 mm slide projectors, direct descendants of the larger-format magic lantern, first came into widespread use during the 1950s as a form of occasional home entertainment; family members and friends would gather to view slide shows. Reversal film was much in use, and supplied slides snapped during vacations and at family events. Slide projectors were also widely used in educational and other institutional settings. Photographic film slides and projectors have mostly been replaced by image files on digital storage media shown on a projection screen by using a video projector or simply displayed on a large-screen video monitor. History A continuous-slide lantern was patented in 1881. It included a dissolving views apparatus.Sloane, T. O'Conor. ''Facts Worth Knowing Selected Mainly from the Scientific American for Household, Workshop, and Farm Embracing Practical and Useful Informati ...
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Progress, Oregon
Progress, Oregon is a neighborhood in Washington County, Oregon, United States. Originally an unincorporated community that stood apart from any city, most of Progress now lies within the city limits of either Tigard or Beaverton. Other nearby communities include Garden Home and Metzger. Progress is located in the area surrounding the intersection of Oregon Route 217, Oregon Route 210 (Scholls Ferry Road), and the unsigned Oregon Route 141 (Hall Boulevard). Today, Scholls Ferry Road forms much of the boundary between Tigard and Beaverton. The Progress area is home to Washington Square, a large, upscale shopping mall that opened in 1973–1974. Progress is also located along the Tigard-Beaverton branch line, a rail line operated by Portland & Western Railroad, which currently provides freight service to Washington County. This line is one of many rail lines in Oregon that formerly provided passenger service. With the opening of the Westside Express Service (WES) comm ...
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Privately Held Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ''Forbes'' survey of closely held U.S. businesses sold a trillion dollars' worth of goods and service ...
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Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Serv ...
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Greeting Card
A greeting card is a piece of card stock, usually with an illustration or photo, made of high quality paper featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, such as Halloween, they are also sent to convey thanks or express other feelings (such as condolences or best wishes to get well from illness). Greeting cards are usually packaged with an envelope and come in a variety of styles. There are both mass-produced and handmade versions available and they may be distributed by hundreds of companies large and small. While typically inexpensive, more elaborate cards with die-cuts, pop-ups, sound elements or glued-on decorations may be more expensive. Hallmark Cards and American Greetings, both U.S.-based companies, are the two largest producers of greeting cards in the world today. In Western countries and increasingly in other societies, many people traditi ...
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Department Store
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic appearance in the middle of the 19th century, and permanently reshaped shopping habits, and the definition of service and luxury. Similar developments were under way in London (with Whiteleys), in Paris (Le Bon Marché) and in New York ( Stewart's). Today, departments often include the following: clothing, cosmetics, do it yourself, furniture, gardening, hardware, home appliances, houseware, paint, sporting goods, toiletries, and toys. Additionally, other lines of products such as food, books, jewellery, electronics, stationery, photographic equipment, baby products, and products for pets are sometimes included. Customers generally check out near the front of the store in discount department stores, while high-end traditional department sto ...
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The Ledger
''The Ledger'' is a daily newspaper serving Lakeland, Florida, and the Polk County area. The paper was founded on August 22, 1924, as the ''Lakeland Evening Ledger''. In 1927, it bought its main competitor, the morning ''Lakeland Star-Telegram''. By 1930, it was obvious that Lakeland could not support two papers, so Ledger Publishing Company merged the two papers into a single morning paper, the ''Lakeland Ledger and Star-Telegram''. In 1941, ''Star-Telegram'' was dropped from the masthead, and in 1967 the name was shortened to simply ''The Ledger''. The New York Times Company bought ''The Ledger'' in 1970 and owned it until 2012, when it sold its entire regional newspaper group to Halifax Media. In 2015, Halifax was acquired by New Media Investment Group. Jerome Ferson became publisher of the newspaper on July 30, 2007. Kevin Drake became publisher of the newspaper on January 21, 2014. In October 2016, Drake left ''The Ledger'' to return to his hometown of Spartanburg, So ...
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Stereoscope
A stereoscope is a device for viewing a stereoscopic pair of separate images, depicting left-eye and right-eye views of the same scene, as a single three-dimensional image. A typical stereoscope provides each eye with a lens that makes the image seen through it appear larger and more distant and usually also shifts its apparent horizontal position, so that for a person with normal binocular depth perception the edges of the two images seemingly fuse into one "stereo window". In current practice, the images are prepared so that the scene appears to be beyond this virtual window, through which objects are sometimes allowed to protrude, but this was not always the custom. A divider or other view-limiting feature is usually provided to prevent each eye from being distracted by also seeing the image intended for the other eye. Most people can, with practice and some effort, view stereoscopic image pairs in 3D without the aid of a stereoscope, but the physiological depth cues result ...
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