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Russell S. Winer
Russell Stuart Winer is an American econometrician and academic administrator. He is the William Joyce Professor of Marketing at the New York University Stern School of Business and dean of the department of business administration at the University of the People. Education Winer completed a B.A. in economics with Phi Beta Kappa honors at Union College in 1973. He earned a M.S. (1975) and Ph.D. (1977) in industrial administration from Carnegie Mellon University. His dissertation was titled ''An econometric analysis of the effect of advertising on consumer behavior''. Richard Staelin was Winer's doctoral advisor. Career Winer was a consultant for American Airlines, New York Telephone, Ogilvy & Mather, and Dancer Fitzgerald Sample. In the 1980s, he was a faculty member of the Owen Graduate School of Management at Vanderbilt University. In 1986, Winer joined the marketing firm, Nashville Consulting Group to perform conjoint analyses related to purchase decisions. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Union College
Union College is a private liberal arts college in Schenectady, New York. Founded in 1795, it was the first institution of higher learning chartered by the New York State Board of Regents, and second in the state of New York, after Columbia College (formerly King's College). In the 19th century, it became known as the "Mother of Fraternities",Somers (2003), p. 304 as three of the earliest Greek letter societies were established there. The school was once referred to as one of the " Big Four" alongside Harvard University, Yale University and Princeton University, before the Civil War and a financial scandal led to its fall from grace and the top national rankings. Union began enrolling women in 1970, after 175 years as an all-male institution. The college offers a liberal arts curriculum across 21 academic departments, as well as opportunities for interdepartmental majors and self-designed organizing theme majors. It offers a wide array of courses in the humanities, social sc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conjoint Analysis
Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service. The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on respondent choice or decision making. A controlled set of potential products or services is shown to survey respondents and by analyzing how they make choices among these products, the implicit valuation of the individual elements making up the product or service can be determined. These implicit valuations (utilities or part-worths) can be used to create market models that estimate market share, revenue and even profitability of new designs. Conjoint analysis originated in mathematical psychology and was developed by marketing professor Paul E. Green at the Wharton School of the University of Pennsylvania. Other prominent conjoint analysis pi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of The People Faculty
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. ''University'' is derived from the Latin phrase ''universitas magistrorum et scholarium'', which roughly means "community of teachers and scholars". Universities typically offer both undergraduate and postgraduate programs. The first universities in Europe were established by Catholic Church monks. The University of Bologna (), Italy, which was founded in 1088, is the first university in the sense of: *being a high degree-awarding institute. *using the word ''universitas'' (which was coined at its foundation). *having independence from the ecclesiastic schools and issuing secular as well as non-secular degrees (with teaching conducted by both clergy and non-clergy): grammar, rhetoric, logic, theology, canon law, notarial law.Hunt Janin: "The university in medieval life, 1179–1499", McFarland, 2008, , p. 55f.de Ridder-Symoens, Hilde''A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Theorists
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Place Of Birth Missing (living People)
Place may refer to: Geography * Place (United States Census Bureau), defined as any concentration of population ** Census-designated place, a populated area lacking its own municipal government * "Place", a type of street or road name ** Often implies a dead end (street) or cul-de-sac * Place, based on the Cornish word "plas" meaning mansion * Place, a populated place, an area of human settlement ** Incorporated place (see municipal corporation), a populated area with its own municipal government * Location (geography), an area with definite or indefinite boundaries or a portion of space which has a name in an area Placenames * Placé, a commune in Pays de la Loire, Paris, France * Plače, a small settlement in Slovenia * Place (Mysia), a town of ancient Mysia, Anatolia, now in Turkey * Place, New Hampshire, a location in the United States * Place House, a 16th-century mansion largely remodelled in the 19th century, in Fowey, Cornwall * Place House, a 19th-century mansion o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Year Of Birth Missing (living People)
A year or annus is the orbital period of a planetary body, for example, the Earth, moving in its orbit around the Sun. Due to the Earth's axial tilt, the course of a year sees the passing of the seasons, marked by change in weather, the hours of daylight, and, consequently, vegetation and soil fertility. In temperate and subpolar regions around the planet, four seasons are generally recognized: spring, summer, autumn and winter. In tropical and subtropical regions, several geographical sectors do not present defined seasons; but in the seasonal tropics, the annual wet and dry seasons are recognized and tracked. A calendar year is an approximation of the number of days of the Earth's orbital period, as counted in a given calendar. The Gregorian calendar, or modern calendar, presents its calendar year to be either a common year of 365 days or a leap year of 366 days, as do the Julian calendars. For the Gregorian calendar, the average length of the calendar year (the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
California Management Review
''California Management Review'' is a quarterly peer-reviewed academic journal on management that is affiliated with the Walter A. Haas School of Business at the University of California, Berkeley. It was established in 1958 and covers the field of business, emphasizing strategy and organization, global competition and competitiveness, and business and public policy. The journal also publishes occasional special issues, covering a particular topic. Since October 2016, the journal is published by SAGE Publications. The editor-in-chief is David Vogel (University of California, Berkeley). The journal also manages the ''Berkeley-Haas Case Series'', a collection of business case studies written by Haas School of Business faculty and intended for use in educational settings. Abstracting and indexing The journal is abstracted and indexed in the Social Sciences Citation Index, Current Contents/Social & Behavioral Sciences, and Scopus. According to the ''Journal Citation Reports'', th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Consumer Research
The ''Journal of Consumer Research'' is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press. Since 2015 it has been published by Oxford University Press. According to the ''Journal Citation Reports'', the journal has a 2016 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as i ... of 3.800, ranking it 19th out of 121 journals in the category "Business." References {{DEFAULTSORT:Journal of Consumer Research Oxford University Press academic journals Economics journals Bimonthly journals English-language journals Publications established in 1974 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Product Innovation Management
The ''Journal of Product Innovation Management'' is a bimonthly peer-reviewed academic journal published by Wiley-Blackwell on behalf of the Product Development and Management Association. The current editors-in-chief are Jelena Spanjol (Ludwig-Maximilians-Universität'')'' and Charles H. Noble (University of Tennessee'').'' According to the ''Journal Citation Reports'', the journal has a 2020 impact factor of 6.98, ranking it 8th out of 49 journals in the category "Engineering, Industrial", 35th out of 153 journals in the category "Business", and 43th out of 226 journals in the category "Management". The journal received an "A" ranking as a marketing journal by 1100 business scholars in Germany, Austria, and Switzerland. In 2022 the Journal received in access of 800 manuscripts, desk rejected 59% of submissions, and Accepted 5-8%% of the submissions. The top 10 countries submitting papers were: USA (15.5%), UK (11.5%), Germany (9.3%), China (8.1%), Taiwan (7.6%), India (4.9%), S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Itamar Simonson
Itamar Simonson is a professor of marketing, holding the Sebastian S. Kresge Chair of Marketing in the Graduate School of Business, Stanford University. He is known for his work on the factors that determine the choices that buyers make. His academic career started at the University of California at Berkeley, where he taught for six years, before he moved to Stanford. Many of his former PhD students (such as Ravi Dhar, Ziv Carmon, Stephen Nowlis, Aimee Drolet, and Ran Kivetz to name a few) hold senior positions at some of the best universities in the world. Education He received his B.A. in Economics and Political Science from the Hebrew University in 1976, his MBA from the UCLA School of Management in 1978 and his PhD in Marketing from Duke University in 1987. Work Consumer choice Simonson has studied both preferences that are created "on the fly" when people make choices and predetermined preference elements that reflect people's habits, predispositions, and genes. He b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sharpie (marker)
Sharpie is a brand of writing implements (mainly permanent markers) manufactured by Newell Brands, a public company headquartered in Atlanta, Georgia. Originally designating a single permanent marker, the Sharpie brand has been widely expanded and can now be found on a variety of previously unrelated permanent and non-permanent pens and markers formerly marketed under other brands. This article focuses on the legacy Sharpie permanent marker line. Sharpie markers are made with several tips, including ultra fine, extra fine, fine, brush, chisel, and retractable tips. Sharpie also produce gel and rollerball pens. History "Sharpie" was originally a name designating a permanent marker launched in 1964 by the Sanford Ink Company (established in 1857). The Sharpie also became the first pen-style permanent marker. In 1990, Sharpie was acquired by The Newell Companies (later Newell Rubbermaid) as part of Sanford, a leading manufacturer and marketer of writing instruments. In 2005, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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