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Risk Everything
Risk Everything is an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy. The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs. This campaign emphasizes the mantra of "risk everything" – taking every dangerous life-or-death chance to succeed and outshine your rivals. Concept The campaign, created by ad agency Wieden+Kennedy, emphasizes risk-taking and what it takes to carry on a nation's hopes. The ads show players feeling the heat from intense neck-to-neck competition, fighting for glory and victory who suddenly arrive at a turning point in the football world – or match – and take a risk: giving an amateur the opportunity for a penalty kick or challenging perfect gameplay. Television Nike released three television advertisements in th ...
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Wieden+Kennedy
Wieden+Kennedy (W+K; earlier styled ''Wieden & Kennedy'') is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world. History Dan Wieden met David Kennedy in 1980, at the William Cain advertising agency while working on the Nike account. They took Nike with them as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record. The agency's first advertisements were three television commercials for Nike that were aired during the New York City Marathon in October 1982. Over the years, the agency has added offices in New York City, London, Amsterdam, Shanghai, Tokyo, Delhi and in late 2010, São Paulo. W+K's turbulent relationship with former client Subaru is the basis of Randall Rothenberg's 1995 book ''Where the Suckers Moon: The ...
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Thibaut Courtois
Thibaut Nicolas Marc Courtois (born 11 May 1992) is a Belgian professional footballer who plays as a goalkeeper for La Liga club Real Madrid and the Belgium national team. He is considered one of the best goalkeepers in world football. Courtois progressed through the youth system of Genk, and at age 18, he played a key role in the team's Belgian Pro League victory. In July 2011, he joined Chelsea for a reported £8 million, and was immediately loaned to Atlético Madrid. During his three seasons there, they won the Europa League in 2012, the Copa del Rey in 2013, and the La Liga title in 2014. He also won the Ricardo Zamora Trophy as the best goalkeeper in La Liga for his performances in his two latter seasons. Courtois returned to Chelsea in July 2014, and in his first season he helped them win the League Cup and the Premier League title. Two years later, he was awarded the Premier League Golden Glove as Chelsea again won the league. In 2018, Real Madrid signed Courtois fo ...
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Rick Baster
Rick may refer to: People *Rick (given name), a list of people with the given name *Alan Rick (born 1976), Brazilian politician, journalist, pastor and television personality *Johannes Rick (1869–1946), Austrian-born Brazilian priest and mycologist; also his botanical author abbreviation *Marvin Rick (1901–1999), American middle-distance runner Units of measure *Rick, a quantity of firewood, related to a cord, in some parts of the US *Rick, a stack or pile of hay, grain or straw Other uses *Tropical Storm Rick (other) * ''Rick'' (film), a 2003 film starring Bill Pullman *RICK, stock ticker symbol for Rick's Cabaret International, Inc. See also *Richard (other) *Ricks (other) *Ricky (other) *Rix (other) Rix may refer to: Places * Rix, Jura, a commune in France * Rix, Nièvre, a commune in France People * Rix (surname) * Rix Robinson (1789–1875), Michigan pioneer Other uses * ''Rix'', a Gaulish word meaning "king"; cognate w ...
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Anderson Silva
Anderson da Silva (; born 14 April 1975) is a Brazilian-American mixed martial artist and boxer. He is a former UFC Middleweight Champion and holds the record for the longest title reign in UFC history at 2,457 days. This started in 2006 and ended in 2013 and included a UFC record 16 consecutive victories in that span. UFC president Dana White, UFC commentator Joe Rogan and numerous mixed martial arts (MMA) pundits have named Silva as one of the greatest mixed martial artists of all time. Silva left the UFC in November 2020 and returned to boxing. Background Silva was born on 14 April 1975, in São Paulo, Brazil. The son of a poverty-stricken family, he spent the majority of his childhood in Curitiba with his aunt and uncle, who was an officer with the Curitiba police force. Silva's first foray in martial arts began as a child training jiu-jitsu with neighborhood kids. As a teen, Silva began training in taekwondo, capoeira and muay thai. Mixed martial arts career Early car ...
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Jon Jones
Jonathan Dwight Jones (born July 19, 1987) is an American professional mixed martial artist currently signed to the Ultimate Fighting Championship (UFC), in which he has competed in the light heavyweight division. He is a former two-time UFC Light Heavyweight Champion, holding the title from March 2011 to April 2015 and from December 2018 to August 2020. Jones also held the interim UFC Light Heavyweight Championship in 2016. As of November 14, 2022, he is #13 in the UFC men's pound-for-pound rankings. Jones became the youngest champion in UFC history with his title victory over Maurício Rua at age 23. He holds many UFC records in the light heavyweight division, including the most title defenses, most wins, and longest win streak. During much of his championship reign, Jones has been widely considered to be the best pound-for-pound fighter in the world. Never stopped nor outscored during his career, Jones's only professional loss is a controversial disqualification against Ma ...
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Kobe Bryant
Kobe Bean Bryant ( ; August 23, 1978 – January 26, 2020) was an American professional basketball player. A shooting guard, he spent his entire 20-year career with the Los Angeles Lakers in the National Basketball Association (NBA). Widely regarded as one of the greatest basketball players and scorers of all time, Bryant won five NBA championships, was an 18-time All-Star, a 15-time member of the All-NBA Team, a 12-time member of the All-Defensive Team, the 2008 NBA Most Valuable Player (MVP), and a two-time NBA Finals MVP. Bryant also led the NBA in scoring twice, and ranks fourth in league all-time regular season and postseason scoring. He was posthumously voted into the Naismith Memorial Basketball Hall of Fame in 2020 and named to the NBA 75th Anniversary Team in 2021. The son of former NBA player Joe Bryant, he was born in Philadelphia and partly raised in Italy. Recognized as the top American high-school basketball player while at Philadelphia suburb Lower Merion ...
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Irina Shayk
Irina Valeryevna Shaykhlislamova (russian: Ирина Валерьевна Шайхлисламова; born 6 January 1986), known professionally as Irina Shayk (; russian: Ирина Шейк), is a Russian model and television personality who received international recognition when she appeared as the first Russian model on the cover of the 2011 ''Sports Illustrated'' Swimsuit Issue. Models.com ranks her as one of the New Supers. Early life Shayk was born in Yemanzhelinsk ( Chelyabinsk Oblast region), Soviet Union, to a Volga Tatar father, Valery Shaykhlislamov, a coal miner, and ethnic Russian mother, Olga, a kindergarten music teacher. She has stated that she inherited her looks from her father and that people often mistake her for being South American, saying, "My father was dark skinned, because he was Tatar, sometimes Tatars can look Brazilian. I get my light eyes from my mother." She has one sibling, a sister named Tatiana Petenkova. She is also an aunt to Tatiana's ...
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Frank Ribery
Frank or Franks may refer to: People * Frank (given name) * Frank (surname) * Franks (surname) * Franks, a medieval Germanic people * Frank, a term in the Muslim world for all western Europeans, particularly during the Crusades - see Farang Currency * Liechtenstein franc or frank, the currency of Liechtenstein since 1920 * Swiss franc or frank, the currency of Switzerland since 1850 * Westphalian frank, currency of the Kingdom of Westphalia between 1808 and 1813 * The currencies of the German-speaking cantons of Switzerland (1803–1814): ** Appenzell frank ** Argovia frank ** Basel frank ** Berne frank ** Fribourg frank ** Glarus frank ** Graubünden frank ** Luzern frank ** Schaffhausen frank ** Schwyz frank ** Solothurn frank ** St. Gallen frank ** Thurgau frank ** Unterwalden frank ** Uri frank ** Zürich frank Places * Frank, Alberta, Canada, an urban community, formerly a village * Franks, Illinois, United States, an unincorporated community * Franks, Missouri, Uni ...
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Thiago Silva
Thiago Emiliano da Silva (born 22 September 1984) is a Brazilian professional footballer who plays as a centre-back for club Chelsea and captains the Brazil national team. Considered one of the best defenders of his generation, he is known for his defensive prowess, discipline, and leadership. Silva began his senior club career in 2002 playing as a midfielder for RS Futebol, and transitioned to a defensive position while at Juventude; he then signed with Porto in 2004, at age 19, and moved to Dynamo Moscow on loan, where he was hospitalized with a near fatal bout of tuberculosis. After recovering, he joined Fluminense and won a Copa do Brasil. In 2009, Silva moved to AC Milan for a reported fee of €8 million and won a Serie A title. In 2012, Silva was the subject of a then- record association football transfer when he signed for Paris Saint-Germain in a transfer worth up to €42 million, becoming the most expensive defender ever at the time. There, he won seven Ligue 1 ...
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Mario Götze
Mario Götze (born 3 June 1992) is a German professional footballer who plays for Bundesliga club Eintracht Frankfurt and the Germany national team. Although his favoured position is that of a playmaker, Götze has also played as a false nine or as an emergency striker. He played for Borussia Dortmund between 2009 and 2013, winning the Bundesliga title in 2010–11 and the Bundesliga and DFB-Pokal double in 2011–12, and was a member of the team which reached the 2013 UEFA Champions League Final. In April 2013, a €37 million bid from Bayern Munich triggered a release clause in Götze's contract, making him the second- most expensive German player at the time, behind Mesut Özil. He spent three seasons with the club where he won a further three league titles, two DFB-Pokal trophies and a winners' medal in each of the FIFA Club World Cup and UEFA Super Cup. He then returned to Dortmund in 2016, where he added another DFB-Pokal title and a DFL-Supercup to his name. Götz ...
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Andrés Iniesta
Andrés Iniesta Luján (; born 11 May 1984) is a Spanish professional footballer who plays as a midfielder and is the captain of J1 League club Vissel Kobe. Considered one of the greatest midfielders of all time, Iniesta has spent most of his career at Barcelona, where he served as the captain for three seasons. Iniesta came through ''La Masia'', the Barcelona youth academy, after an early migration from his birthplace, and impressed from an early age. He made his first-team debut aged 18 in 2002. He began playing regularly during the 2004–05 season and remained in the team until 2018. Iniesta was an integral part of the Barcelona sides that won two historic trebles in 2009 and 2015, and his 35 trophies, which includes nine La Ligas and four UEFA Champions League titles, make him the most decorated Spanish footballer of all time. After 22 years at Barcelona, Iniesta signed for Japanese club Vissel Kobe in 2018. Iniesta played for Spain at the Under-16, Under-19 and Under- ...
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