Rhetorical Situation
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Rhetorical Situation
The rhetorical situation is the circumstance of an event that consists of an issue, an audience, and a set of constraints. A rhetorical situation arises from a given context or exigence. An article by Lloyd Bitzer introduced the model of rhetorical situation in 1968, which was later challenged and modified by Richard E. Vatz (1973) and Scott Consigny (1974). More recent scholarship has further redefined the model to include more expansive views of rhetorical operations and ecologies. Theoretical development In the twentieth century, three influential texts concerning the rhetorical situation were published: Lloyd Bitzer's "The Rhetorical Situation," Richard E. Vatz's "The Myth of the Rhetorical Situation," and Scott Consigny's "Rhetoric and Its Situations." Bitzer argues that a situation determines and brings about rhetoric; Vatz proposes that rhetoric creates "situations" by making issues salient; and Consigny explores the rhetor as an artist of rhetoric, creating salience through ...
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Logos
''Logos'' (, ; grc, wikt:λόγος, λόγος, lógos, lit=word, discourse, or reason) is a term used in Western philosophy, psychology and rhetoric and refers to the appeal to reason that relies on logic or reason, inductive and deductive reasoning. Aristotle first systemised the usage of the word, making it one of the three principles of rhetoric. This specific use identifies the word closely to the structure and content of text itself. This specific usage has then been developed through the history of western philosophy and rhetoric. The word has also been used in different senses along with ''rhema''. Both Plato and Aristotle used the term ''logos'' along with ''rhema'' to refer to sentences and propositions. It is primarily in this sense the term is also found in religion. Background grc, wikt:λόγος, λόγος, lógos, lit=word, discourse, or reason is related to grc, wikt:λέγω, λέγω, légō, lit=I say, label=Ancient Greek which is cognate with la, ...
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Lloyd Bitzer
Lloyd Bitzer (born 1931, Wapakoneta, Ohio, died October 13, 2016, Verona, Wisconsin) was an American rhetorician. In 1962, Lloyd Bitzer received his doctorate from the University of Iowa. He held the title of Associate Professor of speech at the University of Wisconsin-Madison in the early 1960s. He continued to be a professor at the institution in the school of Rhetoric, Politics, and Culture until 1994, when he retired. Bitzer was involved with many organizations including the National Communications Association and the National Development Project in Rhetoric. In 1968, Bitzer published his famous theory of situational rhetoric.Bitzer, Lloyd. 1968. “The Rhetorical Situation.” 1-14 Bitzer's Rhetorical Situation is an extremely influential concept in the field of rhetoric. It made a lot of foreground for the field of study and it is still taught in college classrooms today. Marilyn Young has characterized him as "one of the most respected rhetoricians of the latter ha ...
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Linda Flower
Linda Flower (born March 3, 1944, in Wichita) is a composition theorist. She is best known for her emphasis on cognitive rhetoric, but has more recently published in the field of service learning. Flower currently serves Carnegie Mellon University as a professor of rhetoric. Biography Flower graduated with a doctorate degree from Rutgers University. Her dissertation was on Charles Dickens. Teaching professional writing to business students at Carnegie Mellon University inspired Flower to study more about problem-solving. While studying linguistics, rhetoric, and psycholinguistics, Flower connected with John Richard Hayes, a cognitive psychologist also working at Carnegie Mellon. Flower and Hayes became frequent collaborators. They used think-aloud protocols to learn more about how writers problem-solve during writing tasks. Together, they developed a cognitive model of the writing process. This model prompted discussions of cognitive rhetoric and its role with social ...
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Objectivity (philosophy)
In philosophy, objectivity is the concept of truth independent from individual subjectivity (bias caused by one's perception, emotions, or imagination). A proposition is considered to have objective truth when its truth conditions are met without bias caused by the mind of a sentient being. Scientific objectivity refers to the ability to judge without partiality or external influence. Objectivity in the moral framework calls for moral codes to be assessed based on the well-being of the people in the society that follow it. Moral objectivity also calls for moral codes to be compared to one another through a set of universal facts and not through subjectivity. Objectivity of knowledge Plato considered geometry to be a condition of idealism concerned with universal truth. In ''Republic'', Socrates opposes the sophist Thrasymachus's relativistic account of justice, and argues that justice is mathematical in its conceptual structure, and that ethics was therefore a precise and objec ...
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Philosophical Realism
Philosophical realism is usually not treated as a position of its own but as a stance towards other subject matters. Realism about a certain kind of thing (like numbers or morality) is the thesis that this kind of thing has ''mind-independent existence'', i.e. that it is not just a mere appearance in the eye of the beholder. This includes a number of positions within epistemology and metaphysics which express that a given thing instead exists independently of knowledge, thought, or understanding. This can apply to items such as the physical world, the past and future, other minds, and the self, though may also apply less directly to things such as universals, mathematical truths, moral truths, and thought itself. However, realism may also include various positions which instead reject metaphysical treatments of reality entirely. Realism can also be a view about the properties of reality in general, holding that reality exists independent of the mind, as opposed to non-realist ...
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Social Construction
Social constructionism is a theory in sociology, social ontology, and communication theory which proposes that certain ideas about physical reality arise from collaborative consensus, instead of pure observation of said reality. The theory centers on the notion that meanings are developed in coordination with others rather than separately by each individual. It has often been characterised as neo- Marxian or also as a neo-Kantian theory, in that social constructionism replaces the transcendental subject with a concept of society that is at the same time descriptive and normative. While some social constructs are obvious, for instance money or the concept of currency, in that people have agreed to give it importance/value, others are controversial and hotly debated, such as the concept of self/self-identity. This articulates the view that people in society construct ideas or concepts that may not exist without the existence of people or language to validate those concepts. ...
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Subjectivity
Subjectivity in a philosophical context has to do with a lack of objective reality. Subjectivity has been given various and ambiguous definitions by differing sources as it is not often the focal point of philosophical discourse.Bykova, Marina F. (February 2018). "On the Problem of Subjectivity: Editor's Introduction". ''Russian Studies in Philosophy''. 56: 1-5 - via EBSCOhost. However, it is related to ideas of consciousness, agency, personhood, philosophy of mind, reality, and truth. Three common definitions include that subjectivity is the quality or condition of: * Something being a '' subject'', narrowly meaning an individual who possesses conscious experiences, such as perspectives, feelings, beliefs, and desires. Solomon, Robert C. "Subjectivity," in Honderich, Ted. ''Oxford Companion to Philosophy (Oxford University Press, 2005), p.900. * Something being a ''subject'', broadly meaning an entity that has agency, meaning that it acts upon or wields power over some other en ...
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Chaïm Perelman
Chaïm Perelman (born Henio (or Henri) Perelman; sometimes referred to mistakenly as Charles Perelman) (20 May 1912, Warsaw – 22 January 1984, Brussels) was a Polish-born philosopher of law, who studied, taught, and lived most of his life in Brussels. He was among the most important argumentation theorists of the twentieth century. His chief work is the ''Traité de l'argumentation – la nouvelle rhétorique'' (1958), with Lucie Olbrechts-Tyteca, translated into English as ''The New Rhetoric: A Treatise on Argumentation'', by John Wilkinson and Purcell Weaver (1969). Life and work Perelman and his family emigrated from Warsaw to Antwerp, Belgium in 1925. He began his undergraduate studies at the Université Libre de Bruxelles, where he would remain for the duration of his career. He earned a doctorate in law in 1934, and after completing a dissertation on the philosopher and mathematician Gottlob Frege, earned a second doctorate in 1938. In the same year, Perelman was appoin ...
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Salience (language)
Salience is the state or condition of being prominent. The Oxford English Dictionary defines salience as "most noticeable or important." The concept is discussed in communication, semiotics, linguistics, sociology, psychology, and political science. It has been studied with respect to interpersonal communication, persuasion, politics, and its influence on mass media. Semiotics In semiotics (the study of signs or symbolism), ''salience'' refers to the relative importance or prominence of a part of a sign. The salience of a particular sign when considered in the context of others helps an individual to quickly rank large amounts of information by importance and thus give attention to that which is the most important. This process keeps an individual from being overwhelmed with information overload. Discussion Meaning can be described as the "system of mental representations of an object or phenomenon, its properties and associations with other objects and/or phenomena. In the c ...
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Pathos
Pathos (, ; plural: ''pathea'' or ''pathê''; , for "suffering" or "experience") appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. Pathos is a term used most often in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Methods Emotional appeal can be accomplished in many ways, such as the following: * by a metaphor or storytelling, commonly known as a hook; * by passion in the delivery of the speech or writing, as determined by the audience; * by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following: * by understanding the reason for their position * avoiding attacks against a person or audience's personally * use the attributes of the ideal to reinforce the message Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim," in a n ...
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Ethos
Ethos ( or ) is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion. It gives credit to the speaker, or the speaker is taking credit. Etymology and origin ''Ethos'' (, ; ''plurals:'' ''ethe'', ; ''ethea'', ) is a Greek word originally meaning "accustomed place" (as in "the habitats of horses/", ''Iliad'' 6.511, 15.268), "custom, habit", equivalent to Latin ''mores''. ''Ethos'' forms the root of ''ethikos'' (), meaning "morality, showing moral character". As an adjective in the neuter plural form ''ta ethika.'' Cu ...
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Richard Vatz
Richard Eugene Vatz (born December 21, 1946) is an American academic, lecturer and writer who is a professor of Rhetoric and Communication at Towson University. Vatz is a Faculty Fellow at the Eastern Communication Association (ECA) and has been honored by the National Communication Association (NCA). Vatz has been member of the Towson Board of Trustees for several years and an associate psychology editor for ''USA Today'' magazine since 1987. He has been a member of the National Communication Association since 1969. Vatz wrote ''The Only Authentic Book of Persuasion: the Agenda-Spin Model'', (McGraw-Hill, 2017), and he is co-editor of ''Thomas Szasz: The Man and His Ideas'' (Transaction Books, 2017). He has also published articles, reviews and lectures on the preeminence of rhetorical study, political rhetoric, rhetoric and psychiatry and media criticism. Vatz has spoken at Hillsdale College and the University of Richmond . He has taught a course called "Persuasion" . ...
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