Retail Assortment Strategies
Assortment strategies are used by retailers in Brick and mortar, brick-and-mortar and ECommerce, ecommerce to decide on a daily basis how to allocate inventory to their stores as part of their merchandise planning processes. Such strategies are integral for retailers because they directly affect how their customers interact with their merchandise, and therefore, their brand. The decisions that these strategies help make are what to sell, where to sell it, when to sell it, whom to sell it to, and how much to sell. Deep assortment A company that utilizes a deep assortment to compete in a market does so by carrying a vast array of colors, sizes and other options of a particular category. An example of this could be an athletic shoe store. They will carry a large assortment of athletic shoes in a wide range of sizes and colors, sometimes to the point of exhausting all possible options, but they will not carry a women’s sandal. Wide assortment Conversely, a wide assortment strat ...
[...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  

Brick And Mortar
Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerce businesses in the 2000s, brick-and-mortar businesses are companies that have a physical presence (e.g., a retail shop in a building) and offer face-to-face customer experiences. This term is usually used to contrast with a transitory business or an Internet-only presence, such as fully online shops, which have no physical presence for shoppers to visit, talk with staff in person, touch and handle products and buy from the firm in person. However, such online businesses normally have non-public physical facilities from which they either run business operations (e.g., the company headquarters and back office facilitie ...
[...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]