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Relative Insight
Relative Insight is a technology and analytics firm founded in 2012 with offices in London and Lancaster. The firm uses technology originally created for crime detection to help brands interact with their audiences. Using comparative language algorithms, the technology platform compares language sets to detect linguistic and attitudinal differences between consumers and brands, and language differences over time. It detects statistically significant differences in words, topics, style and grammar to help brands determine how to interact with consumers and in what context. Clients are a mixture of brands as well as creative and media agencies including R/GA, Disney, Unilever, Havas, and Pearson. Relative Insight analyses the way a brand's target audience speaks online – for example on Facebook, Twitter, in comments and on forums – and provides insight to the brand on how best to appeal to this audience. History Relative Insight was spun out of Lancaster University Lancaste ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as '' Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lancaster, Lancashire
Lancaster (, ) is a city and the county town of Lancashire, England, standing on the River Lune. Its population of 52,234 compares with one of 138,375 in the wider City of Lancaster local government district. The House of Lancaster was a branch of the English royal family. The Duchy of Lancaster still holds large estates on behalf of Charles III, who is also Duke of Lancaster. Its long history is marked by Lancaster Castle, Lancaster Priory Church, Lancaster Cathedral and the Ashton Memorial. It is the seat of Lancaster University and has a campus of the University of Cumbria. The Port of Lancaster played a big role in the city's growth, but for many years the outport of Glasson Dock has become the main shipping facility. History The name of the city first appeared in the Domesday Book of 1086, as ''Loncastre'', where "Lon" refers to the River Lune and "castre" (from the Old English ''cæster'' and Latin ''castrum'' for "fort") to the Roman fort that stood on the site. Ro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
R/GA
R/GA is a innovation consultancy and digital design and advertising agency, headquartered in New York City, Untited States, with global offices in Austin, Los Angeles, San Francisco, Portland, London, United Kingdom, Berlin, São Paulo, Buenos Aires, Singapore, Shanghai, Sydney and Tokyo. The company has received a number of industry honors for its creative and media work, including Advertising Age's A-List in 2022, Adweek's ''Digital Agency of the Decade'' in 2009 and Campaign Magazine's ''Digital Innovation Agency of the Decade'' in 2019. R/GA is a subsidiary of Interpublic Group of Companies. History R/GA, formerly R/Greenberg Associates, was founded in 1977, by two brothers, Richard and Robert Greenberg with $15,000 of capital. Richard was the designer, while Robert was the producer and cameraman. It has restructured its business model every nine years due to the CEO's belief in numerology. Over 40 years, the company has evolved from a computer-assisted film-making studio to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Walt Disney Company
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October 16, 1923, by brothers Walt and Roy O. Disney as the Disney Brothers Studio; it also operated under the names the Walt Disney Studio and Walt Disney Productions before changing its name to the Walt Disney Company in 1986. Early on, the company established itself as a leader in the animation industry, with the creation of the widely popular character Mickey Mouse, who is the company's mascot, and the start of animated films. After becoming a major success by the early 1940s, the company started to diversify into live-action films, television, and theme parks in the 1950s. Following Walt's death in 1966, the company's profits began to decline, especially in the animation division. Once Disney's shareholders voted in Michael Eisner as the he ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries. Unilever's largest brands include Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's and Magnum. Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States. Unilever was founded on 2 September 1929, by the merger of the British soapma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Havas
Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. It operates in more than 100 countries and is one of the largest advertising and communications groups in the world. Havas consists of three main operational divisions. The Group offers a broad range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications, public relations and innovation consulting (Havas Blockchain). History The original Havas was the world's first news agency, created in 1835. The Agence France-Presse (AFP) news agency comes from it. Havas was acquired by Vivendi in 1998, and renamed Vivendi Universal Publishing. VUP in turn merged with Lagardere to become Editis in 2004. The company which today bears the name Havas is itself a former subsidiary of the company which acquired the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pearson PLC
Pearson plc is a British multinational corporation, multinational publishing and education company headquartered in London, England. It was founded as a construction business in the 1840s but switched to publishing in the 1920s.J. A. Spender, Spender, J. A., ''Weetman Pearson: First Viscount Cowdray'' (London: Cassell (publisher), Cassell and Company Limited, 1930). It is the largest education company and was once the largest book publisher in the world. In 2013 Pearson merged its Penguin Books with German conglomerate Bertelsmann. In 2015, the company announced a change to focus solely on education. Pearson plc owns one of the GCSE Examination boards in the United Kingdom, examining boards for the UK, Edexcel. Pearson has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange in the form of American depositary receipts. History Construction business: 1844 to the 1920s The comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lancaster University
Lancaster University (legally The University of Lancaster) is a public university, public research university in Lancaster, Lancashire, Lancaster, Lancashire, England. The university was established in 1964 by royal charter, as one of several plate glass university, new universities created in the 1960s. The university was initially based in St Leonard's Gate in the city centre, before starting a move in 1967 to a purpose-built campus at Bailrigg, to the south. The campus buildings are arranged around a central walkway known as the Spine, which is connected to a central plaza, named Alexandra Square in honour of its first chancellor (education), chancellor, Princess Alexandra, The Honourable Lady Ogilvy, Princess Alexandra. Lancaster is a Colleges within universities in the United Kingdom, residential collegiate university; the colleges are weakly autonomous. The eight undergraduate colleges are named after places in the Historic counties of England, historic county of Lancashi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies Based In Lancaster, Lancashire
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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