Redwashing
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Redwashing
Redwashing, derived from combining ''red'' with '' whitewashing'', is the practice of a state, organization, political party, or company presenting itself as progressive and concerned about social equality and justice, in order to use this perception for public relations or economic gain. In regard to the sphere of politics specifically, the term typically refers to right-wing populists adopting left wing ideals. According to commentators, it is common practice among right-wing politicians to adopt the rhetoric of left-wing politics to appeal to voters. Angela Merkel and Nicolas Sarkozy criticised market excess, although they did not offer any policy changes to combat this whilst in power. The British National Party embraced protectionism to appeal to social democrat voters facing issues related to globalization. The term ''redwashing'' is also sometimes used to denote the practice of discrediting a certain organization or political party that really defends social equality. In ...
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Whitewashing (censorship)
Whitewashing is the act of glossing over or covering up vices, crimes or scandals or exonerating by means of a perfunctory investigation or biased presentation of data."Whitewash", Encyclopædia Britannica, 2003 DVD Ultimate reference suite. Etymology The first known use of the term is from 1591 in England. Whitewash is a cheap white paint or coating of chalked lime that was used to quickly give a uniform clean appearance to a wide variety of surfaces, such as the interior of a barn. Usage In 1800, in the United States, the word was used in a political context, when a Philadelphia ''Aurora'' editorial said that "if you do not whitewash President Adams speedily, the Democrats, like swarms of flies, will bespatter him all over, and make you both as speckled as a dirty wall, and as black as the devil." In the 20th century, many dictatorships, authoritarian and totalitarian states used whitewashing in order to glorify the results of war. For instance, during the Soviet invasion of ...
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Red-baiting
Red-baiting, also known as ''reductio ad Stalinum'' () and red-tagging (in the Philippines), is an intention to discredit the validity of a political opponent and the opponent's logical argument by accusing, denouncing, attacking, or persecuting the target individual or group as ''anarchist'', ''communist'', ''Marxist'', ''socialist'', ''Stalinist'', or '' fellow travelers'' towards these ideologies. In the phrase, ''red'' refers to the color that traditionally symbolized left-wing politics worldwide since the 19th century, while ''baiting'' refers to persecution, torment, or harassment, as in baiting. ''Communist'' and associates, or more broadly ''socialist'', have been used as a pejorative epithet against a wide range of individuals, political movements, governments, public, and private institutions since the emergence of the communist movement and the wider socialist movement. In the 19th century, the ruling classes were afraid of socialism because it challenged their rule. S ...
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Purplewashing
Purplewashing is a compound word modeled on the term ''whitewash''. The prefix "purple" is associated with feminism while the verb "wash" refers to the co-opting strategies that use minority rights to maintain or enhance structural forms of discrimination. In the context of feminism, it is used to describe a variety of political and marketing strategies aimed at promoting countries, people, companies and other organizations through an appeal to gender equality. This marketing tactic has also been called "Femvertising", which was most discussed in Gillette Razor's #MeToo commercial aimed towards toxic masculinity. The term is commonly used to denounce the use of feminism to justify what is perceived as xenophobic or Islamophobic policies. The word is also used to criticize how Western countries that have not achieved complete gender equality justify this by pointing out that other countries (often majority Muslim) or cultures still have a worse quality of life for women. Polit ...
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Astroturfing
Astroturfing is the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial connection. The term ''astroturfing'' is derived from AstroTurf, a brand of synthetic carpeting designed to resemble natural grass, as a play on the word "grassroots". The implication behind the use of the term is that instead of a "true" or "natural" grassroots effort behind the activity in question, there is a "fake" or "artificial" appearance of support. Definition In political science, it is defined as the process of seeking electoral victory or legislative relief for grievances by helping political actors find and mobilize a sympathetic public, and is designed to create the image of public consensus where there ...
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Left-wing Politics
Left-wing politics describes the range of Ideology#Political%20ideologies, political ideologies that support and seek to achieve social equality and egalitarianism, often in opposition to social hierarchy. Left-wing politics typically involve a concern for those in society whom its adherents perceive as disadvantaged relative to others as well as a belief that there are unjustified inequalities that need to be reduced or abolished. Left-wing politics are also associated with popular or state control of major political and economic institutions. According to emeritus professor of economics Barry Clark, left-wing supporters "claim that human development flourishes when individuals engage in cooperative, mutually respectful relations that can thrive only when excessive differences in status, power, and wealth are eliminated." Within the left–right political spectrum, ''Left'' and ''right-wing politics, Right'' were coined during the French Revolution, referring to the seat ...
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Socialist Red Flag
Socialism is a left-wing economic philosophy and movement encompassing a range of economic systems characterized by the dominance of social ownership of the means of production as opposed to private ownership. As a term, it describes the economic, political and social theories and movements associated with the implementation of such systems. Social ownership can be state/public, community, collective, cooperative, or employee. While no single definition encapsulates the many types of socialism, social ownership is the one common element. Different types of socialism vary based on the role of markets and planning in resource allocation, on the structure of management in organizations, and from below or from above approaches, with some socialists favouring a party, state, or technocratic-driven approach. Socialists disagree on whether government, particularly existing government, is the correct vehicle for change. Socialist systems are divided into non-market and market fo ...
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Ideology
An ideology is a set of beliefs or philosophies attributed to a person or group of persons, especially those held for reasons that are not purely epistemic, in which "practical elements are as prominent as theoretical ones." Formerly applied primarily to economic, political, or religious theories and policies, in a tradition going back to Karl Marx and Friedrich Engels, more recent use the term as mainly condemnatory. The term was coined by Antoine Destutt de Tracy, a French Enlightenment aristocrat and philosopher, who conceived it in 1796 as the "science of ideas" to develop a rational system of ideas to oppose the irrational impulses of the mob. In political science, the term is used in a descriptive sense to refer to political belief systems. Etymology and history The term ''ideology'' originates from French ''idéologie'', itself deriving from combining (; close to the Lockean sense of ''idea'') and '' -logíā'' (). The term ideology, and the system of ideas asso ...
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Advertising And Marketing Controversies
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Woke Capitalism
''Woke capitalism'' is a term coined by columnist Ross Douthat in an article for ''The New York Times''. By the mid-2010s, language associated with "wokeness" had entered the mainstream media and was being used for marketing. According to ''The Economist'', examples of "woke capitalism" include advertising campaigns designed to appeal to millennials, who often hold more socially liberal views than earlier generations. These campaigns were often perceived by customers as insincere and inauthentic and provoked backlashes. In 2020, cultural scientists Akane Kanai and Rosalind Gill described "woke capitalism" as the "dramatically intensifying" trend to include historically marginalized groups (currently primarily in terms of race, gender and religion) as mascots in advertisement with a message of empowerment to signal progressive values. On the one hand, this creates an individualized and depoliticized idea of social justice, reducing it to an increase in self-confidence. On the oth ...
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Pinkwashing (breast Cancer)
Pinkwashing is a form of cause marketing that uses a pink ribbon logos. The companies display the pink ribbon logo on products that are known to cause different types of cancer to the user. The Pink ribbon logo symbolizes support for breast cancer-related charities or foundations. The term 'pinkwashing' is associated with companies that use the pink ribbon symbol or use the support of breast cancer charities as a marketing technique, to promote one of their products, while at the same time manufactured products have proven to contain ingredients, that are linked to the disease developed or are used in a manner that associates it with the increased risk of disease. Origin of the pink ribbon The pink ribbon first originated from a woman named Charlotte Hayley in 1992. Charlotte hand made and dispensed peach colored ribbons with informational cards that read " The National Cancer Institute annual budget is $1.8 billion, only 5% goes for cancer prevention. Help us wake up ...
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Greenwashing
Greenwashing (a compound word modeled on "whitewash"), also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly. Companies that intentionally take up greenwashing communication strategies often do so in order to distance themselves from the environmental lapses of themselves or their suppliers. An example of greenwashing is when an organization spends significantly more resources on advertising being "green" than on environmentally sound practices. Greenwashing can range from changing the name or label of a product to evoke the natural environment (for example on a product containing harmful chemicals) to multimillion-dollar campaigns that portray highly-polluting energy companies as eco-friendly. Greenwashing covers up unsustainable corporate agendas and policies. Highly public accusations of greenwashin ...
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Bluewash
The United Nations Global Compact is a non-binding United Nations pact to encourage businesses and firms worldwide to adopt sustainable and socially responsible policies, and to report on their implementation. The UN Global Compact is a principle-based framework for businesses, stating ten principles in the areas of human rights, labor, the environment and anti-corruption. Under the Global Compact, companies are brought together with UN agencies, labor groups and civil society. Cities can join the Global Compact through the Cities Programme. The UN Global Compact is the world's largest corporate sustainability ( corporate social responsibility) initiative with 13000 corporate participants and other stakeholders over 170 countries with two objectives: "Mainstream the ten principles in business activities around the world" and "Catalyse actions in support of broader UN goals, such as the Millennium Development Goals (MDGs) and Sustainable Development Goals (SDGs)". Moving forwa ...
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