|
Reader Service Card
A reader service card or bingo card is a reply card inserted in a magazine to be used by readers to request free product samples and hard copy marketing literature from businesses who advertised in that particular magazine issue. The alternative name "bingo card" comes from the fact these cards include a pre-filled grid of sequential numbers and bear a slight resemblance to cards used to play the game of bingo. Readers fill in their name, address, and telephone number, circle numbers corresponding to advertisers they are interested in, and mail back the card to the publisher, who in turn forwards readers' contact information to the selected advertisers. Advertisements in such magazines include a footer telling readers the appropriate number to circle on the reader service card, and such magazines also include a directory of advertisers to remind readers which numbers correspond to which advertisers. Some magazines used to include so-called "catalog collections", a two- or four-pag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bingo Card
Bingo or B-I-N-G-O may refer to: Arts and entertainment Gaming * Bingo, a game using a printed card of numbers ** Bingo (British version), a game using a printed card of 15 numbers on three lines; most commonly played in the UK and Ireland ** Bingo (American version), a game using a printed card of numbers in a five-by-five grid; most commonly played in the US and Canada * ''Bingo'' (card game), named by analogy to the game ''Bingo'' * Bingo (''Scrabble''), a term used in the game ''Scrabble'' in North America, for playing all seven of one's tiles Characters * Bingo, a character on the 1968–1970 television series ''The Banana Splits'' * Bingo "Bet-it-all" Beaver, one of the main characters from ''The Get Along Gang'' * Bingo Brown, the preteen protagonist of four novels by Betsy Byars * Bingo Little, a character in a number of books by comic author P. G. Wodehouse * Bingo Long, the title character of ''The Bingo Long Traveling All-Stars & Motor Kings'' (1976), a baseball movi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magazine
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. Definition In the technical sense a ''journal'' has continuous pagination throughout a volume. Thus '' Business Week'', which starts each issue anew with page one, is a magazine, but the '' Journal of Business Communication'', which continues the same sequence of pagination throughout the coterminous year, is a journal. Some professional or trade publications are also peer-reviewed, for example the '' Journal of Accountancy''. Non-peer-reviewed academic or professional publications are generally ''professional magazines''. That a publication calls itself a ''journal'' does not make it a journal in the technical sense; ''The Wall Street Journal'' is actually a newspaper. Etymology The word "magazine" derives from Arabic , ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Sample
A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase. Free samples A free sample or "freebie" is a portion of food or other product (for example beauty products) given to consumers in shopping malls, supermarkets, retail stores, or through other channels (such as via the Internet). Sometimes samples of non-perishable items are included in direct marketing mailings. The purpose of a free sample is to acquaint the consumer with a new product, and is similar to the concept of a test drive, in that a customer is able to try out a product before purchasing it. Although an expensive method of targeting customers, conversions to sales can be as high as 90% making it one of the main marketing strategies for certain markets. With effective sampling, marketers can create brand loyalty and assist in the launch of a product through the word of mouth. Many consumer product companies now off ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hard Copy
''Hard Copy'' is an American tabloid television show that ran in syndication from 1989 to 1999. ''Hard Copy'' was aggressive in its use of questionable material on television, including gratuitous violence. The original hosts of ''Hard Copy'' were Alan Frio and Terry Murphy. Frio left the series after the 1990–91 season and was succeeded by Barry Nolan in the fall of 1991. Nolan and Murphy would stay until after the 1997–98 season, when they both departed. In the show's final season, Kyle Kraska took over as the sole host. ''Hard Copy'' was produced and distributed by Paramount Domestic Television and, for much of its time on air, was often aired with its sister show, the Hollywood news program '' Entertainment Tonight'' as part of an hour-long programming block sold to local stations. Overview ''Hard Copy'' was a tabloid show that aired footage and news about celebrities and everyday people. Also featured were interviews with various newsmakers. 1992 Elton John lawsui ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bingo (American Version)
In the United States, bingo is a game of chance in which each player matches the numbers printed in different arrangements on cards. The game host (caller) draws at random, marking the selected numbers with tiles. When a player finds the selected numbers are arranged on their card in a row, they call out "Bingo!" to alert all participants to a winning card, which prompts the game host (or an associate assisting the host) to examine the card for verification of the win. Players compete against one another to be the first to have a winning arrangement for the prize or jackpot. After a winner is declared, the players clear their number cards of the tiles and the game host begins a new round of play. Alternative methods of play try to increase participation by creating excitement. Since its invention in 1929, modern bingo has evolved into multiple variations, with each jurisdiction's gambling laws regulating how the game is played. There are also nearly unlimited patterns that may b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publisher
Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include electronic publishing such as E-book, ebooks, academic journals, micropublishing, Electronic publishing, websites, blogs, video game publisher, video game publishing, and the like. Publishing may produce private, club, commons or public goods and may be conducted as a commercial, public, social or community activity. The commercial publishing industry ranges from large multinational conglomerates such as Bertelsmann, RELX, Pearson plc, Pearson and Thomson Reuters to thousands of small independents. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing K–12, (k-12) and Academic publi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lead Generation
In marketing, lead generation () is the initiation of consumer interest or enquiry into products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. * In 2014, a study found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads. * In 2018, Chief Marketer found that B2B marketers favored email, live events, and content marketing as their top three. * After the COVID-19 pandemic in 2020, Gartner identified increases in social and search engine optimization for B2B marketers, while B2C marketers favored digital advertising. Lead generation is often pair ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Wide Web
The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web servers and can be accessed by programs such as web browsers. Servers and resources on the World Wide Web are identified and located through character strings called uniform resource locators (URLs). The original and still very common document type is a web page formatted in Hypertext Markup Language (HTML). This markup language supports plain text, images, embedded video and audio contents, and scripts (short programs) that implement complex user interaction. The HTML language also supports hyperlinks (embedded URLs) which provide immediate access to other web resources. Web navigation, or web surfing, is the common practice of following such hyperlinks across multiple websites. Web applications are web pages that function as application s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Purchasing
Purchasing is the process a business or organization uses to acquire goods or services to accomplish its goals. Although there are several organizations that attempt to set standards in the purchasing process, processes can vary greatly between organizations. Purchasing is part of the wider procurement process, which typically also includes expediting, supplier quality, transportation, and logistics. Details Purchasing managers/directors, and procurement managers/directors guide the organization’s acquisition procedures and standards. Most organizations use a three-way check as the foundation of their purchasing programs. This involves three departments in the organization completing separate parts of the acquisition process. The three departments do not all report to the same senior manager, to prevent unethical practices and lend credibility to the process. These departments can be purchasing, receiving and accounts payable; or engineering, purchasing and accounts paya ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mail Order
Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as: * Sending an order form in the mail * Placing a telephone call * Placing an order with a few travelling agents and paying by installments * Filling in a form on a website or mobile app — if the product information is also mainly obtained online rather than via a paper catalogue or via television, this model is online shopping or e-commerce Then, the products are delivered to the customer. The products are usually delivered directly to an address supplied by the customer, such as a home address, but occasionally the orders are delivered to a nearby retail location for the customer to pick up. Some merchants also allow the goods to be shipped directly to a third party consumer, which is an effective way to send a gift to an out-of-town recipient. Some merchants delivered the goods directly to the customer via t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Buyer Decision Process
The buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision cannot be "seen", we can infer from observable behavior that a decision has been made. Therefore, we conclude that a psychological "decision-making" event has occurred. It is a construction that imputes a commitment to action. That is, based on observable actions, we assume that people have made a commitment to effect the action. Nobel laureate Herbert A. Simon sees economic decision-making as a vain attempt to be rational. Simon claimed (in 1947 and 1957) that if a complete analysis is to be done, a decision will be immensely complex. Simon also wrote that peoples' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
