Ramón Massó Tarruella
Ramón Massó Tarruella (1928-2017) was a Spanish Media (communication), media and communications expert, known also for his role in Carlism of the 1960s. He gained nationwide recognition in the 1970s and 1980s, when as academic, theorist and brand communications specialist he published numerous books and co-ran a media agency. In historiography he is moderately recognized for his role in politics of mid-Francoist Spain, Francoism. He was leading the group of young Carlist activists who challenged the Traditionalism (Spain), Traditionalists and eventually ensured domination of the progressist current. However, his bid to promote Carlos Hugo, Duke of Parma, prince Carlos Hugo as a future monarch and as an alternative to Juan Carlos I, prince Juan Carlos failed. Family and youth Massó descended from an established, well-to-do Catalans, Catalan bourgeoisie family. His grandfather Ramón Massó Marcer (died 1936) originated from a seaside town of Sant Pere de Ribes. In 1885, during r ...
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