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Russ Alben
Bernard Russ Alben (December 27, 1929 – August 26, 2012) was an American advertising executive and composer. He served as the Vice President and Creative Director of Ogilvy & Mather from the early 1970s until his retirement in December 1981. Alben is credited with writing the Good & Plenty's Choo Choo Charlie jingle and creating the Timex watch advertising slogan, "It takes a licking and keeps on ticking." Biography Early life and career Alben grew up in the Flatbush neighborhood of Brooklyn, New York and graduated Midwood High School. He received a bachelor's degree in 1951 from Syracuse University, where he contributed to Radio Station WAER. He briefly worked as a producer for several children's television shows, such as ''Bozo the Clown'', before beginning a forty-year career in advertising. Advertising Alben began his career in the ad industry by working as a copywriter at Benton & Bowles and then Grey Advertising. Many of his accounts dealt with accounts for children ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hope To The Fair
Hope is an optimistic state of mind that is based on an expectation of positive outcomes with respect to events and circumstances in one's life or the world at large. As a verb, its definitions include: "expect with confidence" and "to cherish a desire with anticipation." Among its opposites are dejection, hopelessness, and despair. In psychology Professor of Psychology Barbara Fredrickson argues that hope comes into its own when crisis looms, opening us to new creative possibilities. Frederickson argues that with great need comes an unusually wide range of ideas, as well as such positive emotions as happiness and joy, courage, and empowerment, drawn from four different areas of one's self: from a cognitive, psychological, social, or physical perspective. Hopeful people are "like the little engine that could, ecausethey keep telling themselves "I think I can, I think I can". Such positive thinking bears fruit when based on a realistic sense of optimism, not on a naive "fa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Benton & Bowles
Benton & Bowles (B&B) was a New York-based advertising agency founded by William Benton and Chester Bowles in 1929. One of the oldest agencies in the United States, and frequently one of the 10 largest, it merged with D'Arcy-MacManus Masius in 1985, and continued business until a reorganization in 2002. History The agency's success was closely related to the rise in popularity of radio. Benton & Bowles invented the radio soap opera to promote their clients' products, and by 1936 were responsible for three of the four most popular radio programs on the air. In 1956, B&B and their client Procter & Gamble launched the nationally televised soap opera ''As the World Turns'' on CBS. B&B created some of the most memorable commercials on television, including "Look, Ma, No Cavities" for Crest toothpaste and "When E.F. Hutton Talks, People Listen" for the New York brokerage house. In 1981, they set up Telecom Entertainment as a subsidiary to handle production, which would handle $12� ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world's most populous megacities. Los Angeles is the commercial, financial, and cultural center of Southern California. With a population of roughly 3.9 million residents within the city limits , Los Angeles is known for its Mediterranean climate, ethnic and cultural diversity, being the home of the Hollywood film industry, and its sprawling metropolitan area. The city of Los Angeles lies in a basin in Southern California adjacent to the Pacific Ocean in the west and extending through the Santa Monica Mountains and north into the San Fernando Valley, with the city bordering the San Gabriel Valley to it's east. It covers about , and is the county seat of Los Angeles County, which is the most populous county in the United States with an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Creative Director
A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions are often found within the television production, graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be found in other creative organizations such as web development and software development firms as well. A creative director is a vital role in all of the arts and entertainment industries and can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisemen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sugar Bear
Sugar Bear is the advertising cartoon mascot of Post Super Sugar Crisp (later Golden Crisp) cereal. History Sugar Bear originally appeared in the 1940s as the mascot of Sugar Crisp (later known as Golden Crisp), a cereal produced by General Foods Corporation under the Post brand. The original bear was designed by Robert "Bob" Irwin, a graphic designer for Post Cereal and voiced, in animated commercials, for 40 years by Gerry Matthews in emulation of a Bing Crosby persona – a shallow-eyed, easy going character who crooned his cereal's praises to the tune of " Joshua Fit the Battle of Jericho". He was made a character in the 1964 Saturday morning cartoon '' Linus the Lionhearted''. Most of the characters in the series, sponsored by General Foods, were mascots for Post cereal products (permitted at that time, later banned by the American Federal Trade Commission (FTC)). Sugar Bear normally wore a blue turtleneck sweater with his name on the front, and in the 1980s a bite of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Linus The Lionhearted
''Linus the Lionhearted'' is an American Saturday morning animated television series that aired on CBS from September 26, 1964 to December 11, 1965, originally airing in black and white. Colorized versions of the episodes started airing on ABC in 1966, and continued reruns until September 7, 1969. It was an early Saturday morning cartoon. The show follows a jungle-dwelling lion king who ruled from his personal barber's chair. The character was created in 1959, by the Ed Graham advertising agency, originally as a series of ads for General Foods' Post Cereals. At first, Linus the lion was the spokesman for the short-lived Post cereal "Heart of Oats" (a Cheerios imitation). Eventually, the lion was redesigned and reintroduced in 1963, to sell Crispy Critters, which featured Linus on the box. The ads were so popular that a television series was created in 1964, with General Foods as sponsor. The show ran on the CBS network until 1966, and reruns aired on ABC from 1966 to 1969. Hist ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mascots
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events, sports mascots are of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Post Cereal
Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfolio of cereal brands that include Bran Flakes, Chips Ahoy!, Golden Crisp, Grape-Nuts, Honeycomb, Oreo O's, Pebbles, and Waffle Crisp, among others. History C. W. Post established his company in Battle Creek, Michigan, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg. Dr. Kellogg, with his brother W. K. Kellogg, had developed a dry corn flake cereal that was part of their patients’ diet. Post's first product, introduced in 1895, was not a cereal, however, but a roasted, cereal-based beverage, Postum. Having developed an aversion to coffee during his time in the sanitarium, Post positioned Postum as a healthy alternative. Its advertising slogan, which he coined himself, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barbie
Barbie is a fashion doll manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for over six decades and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. The brand has expanded into a long-running multimedia franchise since the late 1980s, including video games and CGI/computer-animated films, the latter which began in 2001, became originally available on home video formats and broadcast regularly on the Nickelodeon cable channel in the United States from 20 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hot Wheels
Hot Wheels is an American brand of scale model cars introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then owner of Matchbox. Many automobile manufacturers have since licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. Although Hot Wheels were originally intended to be for children and young adults, they have become popular with adult collectors, for whom limited edition models are now made available. History 1968 The original Hot Wheels were made by Elliot Handler. Handler discovered his son Kenneth playing with Matchbox cars and decided to create a line to compete with Matchbox. Hot Wheels were originally conceived by Handler to be more like "hot rod" (i.e. customized/modified or even caricaturized or fantasy cars,often with big rear tires, Superchargers, flame paint-jobs, outlandish proportions, hood blowers, etc.) cars, as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ideal Toy Company
Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States. Their most popular dolls included Betsy Wetsy,Hays, Constance L. "Judith Albert, 59, Toy Designer Whose Doll Led to Buyer Frenzy," ''New York Times'' (Aug. 1, 1998). Toni, Saucy Walker, Shirley Temple, Miss Revlon, Patti Playpal, Tammy, Thumbelina, Tiny Thumbelina, and Crissy. Their last big hit was the Rubik's Cube. History Corporate history Morris and Rose Michtom founded the Ideal Novelty and Toy Company in Brooklyn when they invented the Teddy bear in 1903. After Morris Michtom's death in 1938, the company changed its name to the Ideal Toy Company, and Michtom's nephew Abraham Katz became chief executive. During World War II, the company's value rose from $2 million all the way to $11 million. The company's dolls were so popular during the post–World War II bab ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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