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Reputation Parasitism
Reputation parasitism, reputation leeching or credibility leeching is a legal term regarding marketing. It refers to when one advertiser uses another brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...'s good reputation to market his own product. The legal concept of reputation parasitism originates in the Nordic nations. In many places it is illegal to do so. For instance in Sweden it is outlawed according to ''Marknadsföringslagen'' (" Swedish Marketing Act") (1995:450). The Finnish Market Court expanded its interpretation of the Unfair Business Practices Act to treat reputation parasitism as an enforceable violation of fair business practices, bringing Finnish law more closely in line with Swedish law. Examples of reputation parasitism include having a product in a desig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nordic Nations
The Nordic countries (also known as the Nordics or ''Norden''; lit. 'the North') are a geographical and cultural region in Northern Europe and the North Atlantic. It includes the sovereign states of Denmark, Finland, Iceland, Norway and Sweden; the autonomous territories of the Faroe Islands and Greenland; and the autonomous region of Ã…land. The Nordic countries have much in common in their way of life, history, religion and social structure. They have a long history of political unions and other close relations but do not form a singular entity today. The Scandinavist movement sought to unite Denmark, Norway and Sweden into one country in the 19th century. With the dissolution of the union between Norway and Sweden (Norwegian independence), the independence of Finland in the early 20th century and the 1944 Icelandic constitutional referendum, this movement expanded into the modern organised Nordic cooperation. Since 1962, this cooperation has been based on the Helsinki ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sweden
Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, Finland to the east, and is connected to Denmark in the southwest by a bridgetunnel across the Öresund. At , Sweden is the largest Nordic country, the third-largest country in the European Union, and the fifth-largest country in Europe. The capital and largest city is Stockholm. Sweden has a total population of 10.5 million, and a low population density of , with around 87% of Swedes residing in urban areas in the central and southern half of the country. Sweden has a nature dominated by forests and a large amount of lakes, including some of the largest in Europe. Many long rivers run from the Scandes range through the landscape, primarily ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Swedish Marketing Act
Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by the Swedish language * Swedish people or Swedes, persons with a Swedish ancestral or ethnic identity ** A national or citizen of Sweden, see demographics of Sweden ** Culture of Sweden * Swedish cuisine See also * * Swedish Church (other) * Swedish Institute (other) * Swedish invasion (other) * Swedish Open (other) Swedish Open is a tennis tournament. Swedish Open may also refer to: *Swedish Open (badminton) * Swedish Open (table tennis) *Swedish Open (squash) *Swedish Open (darts) The Swedish Open is a darts tournament established in 1969, held in Malmà ... {{disambig Language and nationality disambiguation pages ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Judicial System Of Finland
Under the Constitution of Finland, everyone is entitled to have their case heard by a court or an authority appropriately and without undue delay. This is achieved through the judicial system of Finland. The Finnish judicial system is mostly organized under the Ministry of Justice, and consists ofJudicial system in Finland Finnish ministry of Justice. Retrieved 10-4-2007 * the independent courts of law and administrative courts * the prosecution service * the enforcement authorities, who see to the enforcement of judgments * the prison service and the probation service, who see to the enforcement of custodial sentences, and * the Bar Association and the other avenues of legal aid. Background The Finnish legal system originated during the period before Swedish rule. The traditional system of[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Counterfeit Consumer Good
Counterfeit consumer goods—or counterfeit, fraudulent, and suspect items (CFSI)—are goods, often of inferior quality, made or sold under another's brand name without the brand owner's authorization. The colloquial terms ''knockoff'' or ''dupe'' (duplicate) are often used interchangeably with ''counterfeit'', although their legal meanings are not identical. Sellers of such goods may infringe on either the trademark, patent or copyright of the brand owner by passing off its goods as made by the brand owner. Counterfeit products made up 5 to 7% of world trade in 2013, and in 2014 cost an estimated 2.5 million jobs worldwide. Counterfeit products exist in virtually every industry. The spread of counterfeit goods are worldwide, with the International Chamber of Commerce (ICC) in 2008 having estimated the global value of all counterfeit goods at $650 billion annually, increasing to $1.77 trillion by 2015. Countries mainly the U.S., U.K., Germany, Austria, Italy, France, Spain ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Zombie Trademark
A zombie trademark, orphan brand or zombie mark is an abandoned trademark from a brand or company which is revived by a new enterprise with no affiliation to the former brand. The purpose of reviving an abandoned trademark is to capitalize on the brand recognition and goodwill that consumers had for the older, unaffiliated brand. The term "ghost brand" may sometimes be used for these, but this is not to be confused with the alternate usage of "ghost mark" to refer to a kind of defensive trademark. Operating under a zombie trademark can be especially useful to newcomers in an industry who want to reduce the cost and time needed to build up brand recognition and consumer trust, which they can accomplish by linking their products to an older trademark. Consumers may assume that goods and products under the zombie trademark are of the same quality they associate with the old brand. The efficacy of using a zombie trademark to co-opt consumer goodwill is unclear, as some studies have show ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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