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Publicists Guild Of America
A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for a work such as a book, film, or album. Publicists are public relations specialists who have the role to maintain and represent the images of individuals, rather than representing an entire corporation or business. Publicists are also hired by public figures who want to maintain or protect their image. Publicists brand their clients by getting magazine, TV, newspaper, and website coverage. Most top-level publicists work in private practice, handling multiple clients. The term ''publicist'' was coined by the legal scholar Francis Lieber to describe the public-like role of internationalists during the late nineteenth century. Publicists are sometimes called ''flacks'' which traces back to Gene Flack, who was a well-known movie publicist in the 1930s. Description In the world of celebrities, unlike agents or managers, publicis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publicity
In marketing, publicity is the public visibility or awareness for any product, service, person or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public interest, goods and services, organizations, and works of art or entertainment. A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the ''promotional mix'' are advertising, sales promotion, direct marketing and personal selling. Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these even ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ashford University
The University of Arizona Global Campus, formerly Ashford University, is an online university "operated in affiliation with the University of Arizona." In 2020, Ashford University was acquired by the University of Arizona, becoming the University of Arizona Global Campus. Zovio, a for-profit higher education corporation and Ashford's former owner, is the campus's online program manager. It has been implicated in multiple scandals, including improper teaching methods, fraud against consumers, targetting mentally ill veterans, and mismanaging credit balances and leaves of absence. Until 2020, Ashford University was a holding of Zovio (formerly called Bridgepoint Education), a for-profit education technology services company. The school is an open enrollment institution serving working adults and offers associate's, bachelor's, master's, and doctoral degrees in more than 50 degree programs online. The university consists of five colleges: the Division of General Education, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations People By Role
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichkeit'' or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, and suffered more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder. Etymology and definitions The name "public" originates with the Latin '' publicus'' (also '' poplicus''), from ''populus'', to the English word 'populace', and in general denotes some mass population ("the p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media Occupations
Mass is an intrinsic property of a body. It was traditionally believed to be related to the quantity of matter in a physical body, until the discovery of the atom and particle physics. It was found that different atoms and different elementary particles, theoretically with the same amount of matter, have nonetheless different masses. Mass in modern physics has multiple definitions which are conceptually distinct, but physically equivalent. Mass can be experimentally defined as a measure of the body's inertia, meaning the resistance to acceleration (change of velocity) when a net force is applied. The object's mass also determines the strength of its gravitational attraction to other bodies. The SI base unit of mass is the kilogram (kg). In physics, mass is not the same as weight, even though mass is often determined by measuring the object's weight using a spring scale, rather than balance scale comparing it directly with known masses. An object on the Moon would weigh les ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Guardian Media Group, owned by the Scott Trust. The trust was created in 1936 to "secure the financial and editorial independence of ''The Guardian'' in perpetuity and to safeguard the journalistic freedom and liberal values of ''The Guardian'' free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for ''The Guardian'' the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK. The editor-in-chief Katharine Viner succeeded Alan Rusbridger in 2015. Since 2018, the paper's main news ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element. Promotion c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Press Agent
In marketing, publicity is the public visibility or awareness for any product, service, person or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public interest, goods and services, organizations, and works of art or entertainment. A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the ''promotional mix'' are advertising, sales promotion, direct marketing and personal selling. Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these even ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Page Six
The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com. It was established in 1801 by Federalist and Founding Father Alexander Hamilton, and became a respected broadsheet in the 19th century under the name ''New York Evening Post''. Its most famous 19th-century editor was William Cullen Bryant. In the mid-20th century, the paper was owned by Dorothy Schiff, a devoted liberal, who developed its tabloid format. In 1976, Rupert Murdoch bought the ''Post'' for US$30.5 million. Since 1993, the ''Post'' has been owned by Murdoch's News Corp. Its distribution ranked 4th in the US in 2019. History 19th century The ''Post'' was founded by Alexander Hamilton with about US$10,000 () from a group of investors in the autumn of 1801 as the ''New-York Evening Post'', a broadsheet. Hamilton's co-investors included other New Y ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TMZ (website)
TMZ is a tabloid news website owned by Fox Corporation. It made its debut on November 8, 2005, originally as a collaboration between AOL and Telepictures, a division of Warner Bros., until Time Warner divested AOL in 2009. On September 13, 2021, Fox Corporation acquired TMZ from WarnerMedia for $50 million. The name ''TMZ'' is derived from the acronym for ''thirty-mile zone'' that was historically used in the film and television industry to refer to the so-called "studio zone"—an area with a radius centered on the intersection of Beverly Boulevard and La Cienega Boulevard in Los Angeles, California. It was called the studio zone because of the number of film and television studios contained within it. TMZ's managing editor is Harvey Levin, a lawyer-turned-journalist who was previously a legal expert for the Los Angeles television station KCBS-TV. While the TMZ website claims that it does not pay writers for stories or interviews, Levin has acknowledged that TMZ does "somet ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Perez Hilton
Mario Armando Lavandeira Jr. (born March 23, 1978), known professionally as Perez Hilton, is an American blogger, columnist, and media personality. His blog is known for posts covering gossip items about celebrities, and for posting tabloid photos over which he has added his own captions or "doodles". His blog has garnered controversy for its attitude, its former practice of outing alleged closeted celebrities, and its role in the increasing coverage of celebrities in all forms of media. In addition to his blogging, Hilton has written four books, hosts a podcast with Chris Booker, runs two YouTube channels, has appeared in various films and television shows, and has acted in two off-Broadway shows. In 2018, he was dubbed "the original celebrity social media influencer" by BroadwayWorld. Early life Hilton was born in Miami, Florida, to Cuban parents. He was raised in Little Havana and Westchester, Florida, and later attended Belen Jesuit Preparatory School, an all-boys Catho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Freelance
''Freelance'' (sometimes spelled ''free-lance'' or ''free lance''), ''freelancer'', or ''freelance worker'', are terms commonly used for a person who is self-employed and not necessarily committed to a particular employer long-term. Freelance workers are sometimes represented by a company or a temporary agency that resells freelance labor to clients; others work independently or use professional associations or websites to get work. While the term ''independent contractor'' would be used in a different register of English to designate the tax and employment classes of this type of worker, the term "freelancing" is most common in culture and creative industries, and use of this term may indicate participation therein. Fields, professions, and industries where freelancing is predominant include: music, writing, acting, computer programming, web design, graphic design, translating and illustrating, film and video production, and other forms of piece work that some cultural the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Florida
The University of Florida (Florida or UF) is a public land-grant research university in Gainesville, Florida. It is a senior member of the State University System of Florida, traces its origins to 1853, and has operated continuously on its Gainesville campus since September 1906. After the Florida state legislature's creation of performance standards in 2013, the Florida Board of Governors designated the University of Florida as a "preeminent university". For 2022, '' U.S. News & World Report'' ranked Florida as the fifth (tied) best public university and 28th (tied) best university in the United States. The University of Florida is the only member of the Association of American Universities in Florida and is classified among "R1: Doctoral Universities – Very high research activity". The university is accredited by the Southern Association of Colleges and Schools (SACS). It is the third largest Florida university by student population,Nathan Crabbe, UF is no longer la ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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