Public Relations Campaigns Of Edward Bernays
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Public Relations Campaigns Of Edward Bernays
The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of Sigmund Freud. His early adoption of Freud's psychoanalytic theory was instrumental in defining the goals and strategies of public relations. Freud theorized that people are motivated by unconscious desires. To develop public relations, Bernays synthesized elements of Freud's work with Gustave Le Bon's researches into crowd psychology, and Wilfred Trotter's theories of herd instinct. Cigarettes In the 1920s, it was considered taboo for women to smoke in public. George W. Hill, president of the American Tobacco Company, realized that his company was missing a share of the market. He hired Bernays to change the taboo and persuade women to start sm ...
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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ...
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Water Fluoridation
Water fluoridation is the controlled adjustment of fluoride to a public water supply solely to reduce tooth decay. Fluoridated water contains fluoride at a level that is effective for preventing cavities; this can occur naturally or by adding fluoride. Fluoridated water operates on tooth surfaces: in the mouth, it creates low levels of fluoride in saliva, which reduces the rate at which tooth enamel demineralizes and increases the rate at which it remineralizes in the early stages of cavities. Typically a fluoridated compound is added to drinking water, a process that in the U.S. costs an average of about $ per person-year. Defluoridation is needed when the naturally occurring fluoride level exceeds recommended limits. In 2011, the World Health Organization suggested a level of fluoride from 0.5 to 1.5 mg/L (milligrams per litre), depending on climate, local environment, and other sources of fluoride. Bottled water typically has unknown fluoride levels. Tooth decay rem ...
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Larry Tye
Larry Tye is an American non-fiction author and journalist known for his biographies of notable Americans including Edward Bernays (1999) Satchel Paige (2009), Robert F. Kennedy (2016) and Joseph McCarthy (2020). From 1986 to 2001, Tye was a reporter at ''The Boston Globe'', where his primary beat was medicine. He also served as the ''Globe's'' environmental reporter, roving national writer, investigative reporter and sports writer. Before that, he was the environmental reporter at ''The Courier-Journal'' in Louisville, Kentucky, and covered government and business at ''The Anniston Star'' in Anniston, Alabama. Tye was a Nieman Fellow at Harvard University in 1993–1994 and has won a series of major newspaper awards, including the Livingston Award for Young Journalists and the Edward J. Meeman Award for Environmental Journalism. Two of Tye's books, one on the Pullman porters and another on electroconvulsive therapy, have been adapted into documentary films. Sony and Hulu are maki ...
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Sheldon Rampton
Sheldon Rampton (born August 4, 1957) is an American editor and author. He was editor of ''PR Watch'', and is the author of several books that criticize the public relations industry and what he sees as other forms of corporate and government propaganda. Education Rampton was born in Long Beach, California. At the age of one, his family moved to Las Vegas, Nevada, where his father worked as a musician. Raised as a member of the Church of Jesus Christ of Latter-day Saints (LDS Church), he spent two years in Japan as a Latter-day Saint missionary from 1976 to 1978. Upon returning to the United States, however, he left the LDS Church, influenced in part by Mormon feminist Sonia Johnson. Career Upon graduation in 1982, Rampton worked as a newspaper reporter before becoming a peace activist. During the 1980s and 1990s, he worked closely with the Wisconsin Coordinating Council on Nicaragua (WCCN), which opposed the Reagan administration's military interventions in Central America and wo ...
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John Stauber
John Stauber is an American progressive writer. Stauber has co-authored five books about government propaganda, private interests and the public relations industry. His work includes one book about how industry manipulates science ('' Trust Us, We're Experts''), one about the history and current scope of the public relations industry (''Toxic Sludge is Good for You''), and one about mad cow disease (''Mad Cow USA''), which predicted the surfacing of the disease within the United States. In July 2003, Stauber and Sheldon Rampton wrote ''Weapons of Mass Deception: The Uses of Propaganda in Bush's War on Iraq'', which argued that the Bush administration deceived the American public into supporting the war. In 2004, the two co-authored '' Banana Republicans,'' which argued that the Republican Party is turning the U.S. into a one-party state. The book argues that the far-right and its functionaries in the media, lobbying establishment and electoral system are undermining dissent a ...
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The Century Of The Self
''The Century of the Self'' is a 2002 British television documentary series by filmmaker Adam Curtis. It focuses on the work of psychoanalysts Sigmund Freud and Anna Freud, and PR consultant Edward Bernays. In episode one, Curtis says, "This series is about how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy." Episodes # "Happiness Machines" (originally broadcast 17 March 2002) # "The Engineering of Consent" (originally broadcast 24 March 2002) # "There is a Policeman Inside All Our Heads; He Must Be Destroyed" (originally broadcast 31 March 2002) # "Eight People Sipping Wine in Kettering" (originally broadcast 7 April 2002) Overview Sigmund Freud, the founder of psychoanalysis, changed our perception of the mind and its workings. The documentary explores the various ways that governments, global organizations and corporations have used Freud's theories. Freud and his nephew Edward Bernays, who was the first to u ...
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Jacobo Arbenz Guzman
Jacobo is both a surname and a given name of Spanish origin. Based on the name Jacob. Notable people with the name include: Surname: *Alfredo Jacobo (born 1982), Olympic breaststroke swimmer from Mexico *Cesar Chavez Jacobo, Dominican professional basketball player *Clara Jacobo, Italian opera singer Given name: *Jacobo Majluta Azar (born 1934), politician from Dominican Republic, was president for 43 days *Jacobo Arenas (1924–1990), Colombian guerrilla and ideological leader of FARC *Dan Jacobo Beninson (1931–2003), Argentine radiation expert *Jacobo Bolbochán (1906–1984), Argentine chess master *Jacobo Borges (born 1931), contemporary, neo-figurative Latin-American artist *Jacobo Díaz (born 1976), former professional male tennis player from Spain *Juan Jacobo Fernandez (1808–1860), Franciscan friar, a martyr who achieved beatification *Jacobo Fijman (1898–1970), Argentine poet born in Bessarabia, now mainly in Moldova *Jacobo Fitz-James Stuart, 17th Duke of Alba ...
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Guatemala
Guatemala ( ; ), officially the Republic of Guatemala ( es, República de Guatemala, links=no), is a country in Central America. It is bordered to the north and west by Mexico; to the northeast by Belize and the Caribbean; to the east by Honduras; to the southeast by El Salvador and to the south by the Pacific Ocean. With an estimated population of around million, Guatemala is the most populous country in Central America and the 11th most populous country in the Americas. It is a representative democracy with its capital and largest city being Nueva Guatemala de la Asunción, also known as Guatemala City, the most populous city in Central America. The territory of modern Guatemala hosted the core of the Maya civilization, which extended across Mesoamerica. In the 16th century, most of this area was conquered by the Spanish and claimed as part of the viceroyalty of New Spain. Guatemala attained independence in 1821 from Spain and Mexico. In 1823, it became part of the Fe ...
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1954 Guatemalan Coup D'état
The 1954 Guatemalan coup d'état was the result of a CIA covert operation code-named PBSuccess. It deposed the democratically elected Guatemalan President Jacobo Árbenz and ended the Guatemalan Revolution of 1944–1954. It installed the military dictatorship of Carlos Castillo Armas, the first in a series of U.S.-backed authoritarian rulers in Guatemala. The Guatemalan Revolution began in 1944, after a popular uprising toppled the military dictatorship of Jorge Ubico. Juan José Arévalo was elected president in Guatemala's first democratic election. He introduced a minimum wage and near-universal suffrage, and turned Guatemala into a democracy. Arévalo was succeeded in 1951 by Árbenz, who instituted land reforms which granted property to landless peasants. The Guatemalan Revolution was disliked by the United States federal government, which was predisposed during the Cold War to see it as communist. This perception grew after Árbenz had been elected and formally lega ...
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Chiquita Brands International
Chiquita Brands International Sàrl (), formerly known as Chiquita Brands International Inc. and United Fruit Co., is a Swiss-domiciled American producer and distributor of banana A banana is an elongated, edible fruit – botanically a berry – produced by several kinds of large herbaceous flowering plants in the genus ''Musa''. In some countries, bananas used for cooking may be called "plantains", distinguis ...s and other produce. The company operates under a number of subsidiary brand names, including the flagship Chiquita brand and Fresh Express salads. Chiquita is the leading distributor of bananas in the United States. Chiquita is the successor to the United Fruit Company. It was formerly controlled by American businessman Carl Lindner, Jr., Carl H. Lindner, Jr., whose majority ownership of the company ended when Chiquita Brands International exited a prepackaged Chapter 11 bankruptcy on 19 March 2002. In 2003, the company acquired the German produce ...
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United Fruit Company
The United Fruit Company (now Chiquita) was an American multinational corporation that traded in tropical fruit (primarily bananas) grown on Latin American plantations and sold in the United States and Europe. The company was formed in 1899 from the merger of the Boston Fruit Company with Minor C. Keith's banana-trading enterprises. It flourished in the early and mid-20th century, and it came to control vast territories and transportation networks in Central America, the Caribbean coast of Colombia and the West Indies. Although it competed with the Standard Fruit Company (later Dole Food Company) for dominance in the international banana trade, it maintained a virtual monopoly in certain regions, some of which came to be called banana republics – such as Costa Rica, Honduras, and Guatemala. United Fruit had a deep and long-lasting impact on the economic and political development of several Latin American countries. Critics often accused it of exploitative neocolonialism, and ...
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Multinational Corporation
A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country. Control is considered an important aspect of an MNC, to distinguish it from international portfolio investment organizations, such as some international mutual funds that invest in corporations abroad simply to diversify financial risks. Black's Law Dictionary suggests that a company or group should be considered a multinational corporation "if it derives 25% or more of its revenue from out-of-home-country operations". Most of the largest and most influential companies of the modern age are publicly traded multinational corporations, including '' Forbes Global 2000'' companies. History Colonialism Th ...
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