Psychical Distance
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Psychical Distance
Psychic distance is a perceived difference or distance between objects. The concept is used in aesthetics, international business and marketing, and computer science. Psychic distance is made up of the Greek word "psychikos" (ψυχικός), an adjective referring to an individual's mind and soul, and "distance", which implies differences between two subjects or objects. Some therefore argue that the concept exists in the mind's eye of the individual and it is their subjective perception that uniquely determines "psychic distance". As a result, it is often viewed as a humanistic reflection of individual acuity and not a collective, organisational or societal perspective. However, in the international business context, psychic distance is frequently measured in terms of national averages or in terms of the national-level differences that influence those perceptions. In his book, King refers to his preference to use the term "aesthetic distance" rather than psychic distance, as he fe ...
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Aesthetics
Aesthetics, or esthetics, is a branch of philosophy that deals with the nature of beauty and taste, as well as the philosophy of art (its own area of philosophy that comes out of aesthetics). It examines aesthetic values, often expressed through judgments of taste. Aesthetics covers both natural and artificial sources of experiences and how we form a judgment about those sources. It considers what happens in our minds when we engage with objects or environments such as viewing visual art, listening to music, reading poetry, experiencing a play, watching a fashion show, movie, sports or even exploring various aspects of nature. The philosophy of art specifically studies how artists imagine, create, and perform works of art, as well as how people use, enjoy, and criticize art. Aesthetics considers why people like some works of art and not others, as well as how art can affect moods or even our beliefs. Both aesthetics and the philosophy of art try to find answers for what exact ...
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International Business
International business refers to the trade of goods, services, technology, capital and/or knowledge across national borders and at a global or transnational scale. It involves cross-border transactions of goods and services between two or more countries. Transactions of economic resources include capital, skills, and people for the purpose of the international production of physical goods and services such as finance, banking, insurance, and construction. International business is also known as globalization. To conduct business overseas, multinational companies need to bridge separate national markets into one global marketplace. There are two macro-scale factors that underline the trend of greater globalization. The first consists of eliminating barriers to make cross-border trade easier (e.g. free flow of goods and services, and capital, referred to as "free trade"). The second is technological change, particularly developments in communication, information processing, and ...
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Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ...
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Soul
In many religious and philosophical traditions, there is a belief that a soul is "the immaterial aspect or essence of a human being". Etymology The Modern English noun ''soul'' is derived from Old English ''sāwol, sāwel''. The earliest attestations reported in the ''Oxford English Dictionary'' are from the 8th century. In King Alfred's translation of ''De Consolatione Philosophiae'', it is used to refer to the immaterial, spiritual, or thinking aspect of a person, as contrasted with the person's physical body; in the Vespasian Psalter 77.50, it means "life" or "animate existence". The Old English word is cognate with other historical Germanic terms for the same idea, including Old Frisian ''sēle, sēl'' (which could also mean "salvation", or "solemn oath"), Gothic ''saiwala'', Old High German ''sēula, sēla'', Old Saxon ''sēola'', and Old Norse ''sāla''. Present-day cognates include Dutch ''ziel'' and German ''Seele''. Religious views In Judaism and in some Christian d ...
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Cambridge University
, mottoeng = Literal: From here, light and sacred draughts. Non literal: From this place, we gain enlightenment and precious knowledge. , established = , other_name = The Chancellor, Masters and Scholars of the University of Cambridge , type = Public research university , endowment = £7.121 billion (including colleges) , budget = £2.308 billion (excluding colleges) , chancellor = The Lord Sainsbury of Turville , vice_chancellor = Anthony Freeling , students = 24,450 (2020) , undergrad = 12,850 (2020) , postgrad = 11,600 (2020) , city = Cambridge , country = England , campus_type = , sporting_affiliations = The Sporting Blue , colours = Cambridge Blue , website = , logo = University of Cambridge logo ...
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Edward Bullough
Edward Bullough (28 March 1880 – 17 September 1934) was an English aesthetician and scholar of modern languages, who worked at the University of Cambridge. He did experimental work on the perception of colours, and in his theoretical work introduced the concept of psychical distance: that which "appears to lie between our own self and its affections" in aesthetic experience. In languages, Bullough was a dedicated teacher who published little. He came to concentrate on Italian, and was elected to the Chair of Italian at Cambridge in 1933. Life and work Early life to "Psychical Distance," 1880–1914 Edward Bullough was born in Thun, Switzerland, on 28 March 1880, to John Bullough and Bertha Schmidlin. As a child he lived mostly in Germany, and was educated at Vitzthum Gymnasium, Dresden. At seventeen Bullough moved to England, and in 1899 matriculated from Trinity College in the University of Cambridge, where he studied Medieval and Modern Languages. He graduated BA (Cl ...
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Emotional Detachment
In psychology, emotional detachment, also known as emotional blunting, is a condition or state in which a person lacks emotional connectivity to others, whether due to an unwanted circumstance or as a positive means to coping, cope with anxiety. Such a coping strategy, also known as Coping#Emotion-focused coping strategies, emotion focused-coping, is used when avoiding certain situations that might trigger anxiety. It refers to the evasion of emotional connections. Emotional detachment may be a temporary reaction to a Psychological stress, stressful situation, or a chronic condition such as depersonalization-derealization disorder. It may also be caused by certain antidepressants. Emotional blunting, also known as reduced affect display, is one of the Schizophrenia#Negative symptoms, negative symptoms of schizophrenia. Signs and symptoms Emotional detachment may not be as outwardly obvious as other psychiatric symptoms. Patients diagnosed with emotional detachment have reduced ...
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Norway
Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of Norway. Bouvet Island, located in the Subantarctic, is a dependency of Norway; it also lays claims to the Antarctic territories of Peter I Island and Queen Maud Land. The capital and largest city in Norway is Oslo. Norway has a total area of and had a population of 5,425,270 in January 2022. The country shares a long eastern border with Sweden at a length of . It is bordered by Finland and Russia to the northeast and the Skagerrak strait to the south, on the other side of which are Denmark and the United Kingdom. Norway has an extensive coastline, facing the North Atlantic Ocean and the Barents Sea. The maritime influence dominates Norway's climate, with mild lowland temperatures on the se ...
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Multinational Corporation
A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country. Control is considered an important aspect of an MNC, to distinguish it from international portfolio investment organizations, such as some international mutual funds that invest in corporations abroad simply to diversify financial risks. Black's Law Dictionary suggests that a company or group should be considered a multinational corporation "if it derives 25% or more of its revenue from out-of-home-country operations". Most of the largest and most influential companies of the modern age are publicly traded multinational corporations, including '' Forbes Global 2000'' companies. History Colonialism Th ...
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Business Marketing
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works. It is a way to promote business and improve profit too. Business marketing is also known as industrial marketing or business-to-business (B2B) marketing. Business-to-government marketing, while still classified within the B2B discipline due to the sharing of dynamics, does differ slightly. Origins The practice of a purveyor of goods trading with another may be as old as commerce itself. In relation to marketing today, its history is more recent. Michael Morris, Leyland Pitt, and Earl Dwight Honeycutt say that for several years business marketing took "a back seat" to consumer marketing. This entailed providers of goods or services selling directly to households throug ...
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International Markets
Globalization, or globalisation (Commonwealth English; see spelling differences), is the process of interaction and integration among people, companies, and governments worldwide. The term ''globalization'' first appeared in the early 20th century (supplanting an earlier French term ''mondialization''), developed its current meaning some time in the second half of the 20th century, and came into popular use in the 1990s to describe the unprecedented international connectivity of the post-Cold War world. Its origins can be traced back to 18th and 19th centuries due to advances in transportation and communications technology. This increase in global interactions has caused a growth in international trade and the exchange of ideas, beliefs, and culture. Globalization is primarily an economic process of interaction and integration that is associated with social and cultural aspects. However, disputes and international diplomacy are also large parts of the history of globalizat ...
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Presupposition (philosophy)
In epistemology, a presupposition relates to a belief system, or Weltanschauung, that is required for the argument to make sense. A variety of Christian apologetics, called presuppositional apologetics, argues that the existence or non-existence of God is the basic presupposition of all human thought, and that all people arrive at a worldview which is ultimately determined by the theology they presuppose. Evidence and arguments are only developed after the fact in an attempt to justify the theological assumptions already made. According to this view, it is impossible to demonstrate the existence of God unless one presupposes that God exists, with the stance that modern science relies on methodological naturalism, and thus is incapable of discovering the supernatural. It thereby fashions a Procrustean bed which rejects any observation which would disprove the naturalistic assumption. Apologetics argue that the resulting worldview is inconsistent with itself and therefore irrat ...
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